Сайт, як частина sales машини

Орися Скляр

Websites…

Purpose of Website :

• Present specific formation to a specific audience • Showcase entertaining information for visitors• Sell products to users• Convince website visitors that they should become customers of the

service company• etc.

Purpose of Website :

100%-SELL

Can we sell without a website?

Sales Process

Strategy definition Offering Selling Delivery

Strategy Definition

Corporate Strategic PlanGoals & Plans

Vision/Mission/ ValuesBrand Positioning/Differentiators

Market segmentsBusiness models

Offering

Analyze market needs

Identify buyer personas

Create value proposition for given buyer personas

Validate Value Proposition

Selling

Strategy definition Offering Lead

GenerationOpportunity Generation

Proposal Development Close Delivery

Sales Channels/Directions

Inbound Website Content Promotion

Incoming requests

Outbound Marketing Campaigns Leads Opportuniti

es

Sales Process

Strategy definition Offering Selling Delivery

Q&A