« Relational » Business Model

REPUTATIONSOCIALCAPITALBRAND

SPONSORSHIP

PHYSICALSUPPORT

1

2

3

4

5

6

7 8

HospitalityManagement

CRMNegociation

InterpersonnalNetworking

SportManagement

resources

competencies

Offer attractivity

1. SPONSORSHIP1. PR2. Visibility3. CSR

2. Ticketing

3. Media rights

« Reputational » Business Model

FACILITIESSTADIUM

ARENA

REPUTATIONBRAND

SPONSORSHIP

SOCIALCAPITAL

2

7

3

1

4

8

6 5

NegociationHospitality

ActivationCRM

BrandManagement

TicketingEntertainment

resources

competencies

SportManagement Offer attractivity

1. Media Rights2. Ticketing3. Sponsorship

1. Visibility2. PR3. CSR

4. Commercial Brand

« Fan Relationship Management Business » Model

REPUTATIONFALICITIES

Stadium/ArenaBRAND

SPONSORSHIP

SOCIALCAPITAL

3

7

4

2

1

8

6 5

HospitalityNegociation

ActivationCRM

Fan RelationshipManagement

BrandManagement

resources

competencies

TicketingServicing

Offer attractivity

1. Ticketing & Services2. Sponsorship

1. CSR2. PR3. Visibility

3. Media Rights4. Commercial brand

Sport Management

Reputational FRM Business Model

Reputation Physical Resources (Stadium)

Parnerships

Social CapitalEntertainm

ent ProductionTicketing & CRM

PR infrastructure development

CRMActivation

B to BAthletesManagem

entt

Resources Basis

Indirect impact

Direct impact Deployment

Core Competences

FANSBRAND

Relational business model and external control of your stakeholders sharing resources

Club / eventOrganization

Private Sponsors Public sponors Sports Institutions

Athletes

Fans

MediaSuppliers

Social Capital connexions

Services for stakeholders

Relational Business Model

Interpersonal networking in a limited business

Reputational business model and external control of your stakeholders sharing resources

Club / eventOrganization

Private Sponsors Public sponors Sports Institutions

Athletes

Fans

MediaSuppliers

Connexion with Fans = activations

Services for fans

Reputational Business Model

Fans plat-form = Entertainement

Reputational business model and external control of your stakeholders sharing resources

Club / eventOrganization

Private Sponsors Public sponors Sports Institutions

Athletes

Fans

MediaSuppliers

Connexion with Fans = activations

Services for fans

FRM Business Model

Fans plat-form = Entertainement

Sport business life cycle to build a sustainable brand

Relational BusinessModel

Reputational BusinessModel

Fan Relationship

BusinessModel

2.0 3.01.0

Your strategic GOAL !

Building and managing your global sport ecosystem

where all shareholders and stakeholderswill become your FANS

to create your « Iron Cage » focusing on efficient assets strategic management