public health and technology developing an intervention from research to action developing a...
TRANSCRIPT
www.iknowmine.org
Overview
Public Health and TechnologyDeveloping an Intervention
From Research to ActionDeveloping a Social Marketing Campaign
Process and TimelineAh...finally!
Iknowmine.orgMeasuring Success
Technology Use
PEW’S ANNUAL GADGETS SURVEY
YES NO
Desktop computer
68% 32%
Laptop computer
30% 69%
Cell Phone
73% 27%
NEW MEDIA, TECHNOLOGY AND INTERNET USE IN INDIAN COUNTRY
YES NO
Desktop computer
89.9% 10.1%
Laptop computer
73.9% 26.1%
Cell Phone
92.7% 7.3%
Among other things, there has been significant growth over the past four years in the number of teens who play games on the internet, get news, shop online, and get health information.
Tim
elin
e
Focus Group Results
STD/HIV and unplanned pregnancy are viewed within a framework of disease prevention and health protection activities
Sexual Health Messages should be delivered via the internet and in the schools
Young Adults want to hear messages promoting STD/HIV testing and condom use
Easier access to condoms is needed
Focus Group Results
There is a basic understanding of sexual health, but adolescents have lots of unanswered questions
Alcohol and drug use affect sexual behavior and risk taking
Issues of confidentiality and embarrassment affect healthcare seeking behaviors for sexual health issues
Use the information gathered in the focus group and interview project to create an intervention Alaska Native Youth Website Education/Health Promotion STD Screening/Treatment
Alaska Native Youth Social Marketing Campaign
Next Steps
Concept – Take 1
Concept – Take 2
Concept – Take 3
Features of www.iknowmine.org A place where youth can feel comfortable
going for sexual health information Promotion of STD/HIV testing and condom
use Ability to order condoms for easier access A place for adolescents to ask questions Incorporation of alcohol and drug
information
facebookmyspacetwitter
Measuring Successwebsite coverage and interactions
4 in-state newspapers
3 radio spots 2 news stations
Measuring Successwebsite hits: over 16,000
Youth Comments
What do you like about the website? Like the "become a fan" part. Gets the word out
there. Like the url. First thing I saw was the "Free Condoms"
part. Made me take a second look. Love the presentation. Pictures! Perfect. And the
personal story/info.
Would you visit the website more than once? I probably would, if I had questions about STD tests,
etc. Yes. If I need help or I had questions about the topics
discussed.
From Talkeetna, Alaska to Tanzania, Africa…
Connie [email protected]