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Product, Branding and Investment in sustaining Folklore and Identity

Niraj Kumar

+A different approach to a complicated issue• Investment Analyst – project finance, debt

structuring, equity investment

• Consultant – corporate finance, operational optimization, risk and regulatory services

• Chartered Accountant – financial statement analysis, cash flow and operating segment profitability analysis

+Outline

Think like a CEO – allocate your time and resources effectively.

Let’s talk strategy – short, medium and long term.

New knowledge systems vs. Old knowledge systems – Is it a level playing field?

Does size matter? – Scale vs. substance.

Your brand is your folklore and identity.

Know thyself - your product must uphold the virtues of your brand. Live your product, embody your product.

+Framing your brand

“”I’m not a businessman. . . I’m a business man.” (USA Rapper, Jay-Z)

+A case in point

+Comparative advantage

New knowledge systems

Old knowledge systems

+Key takeaways

New knowledge systems and Old knowledge systems

Scale vs. substance

Process driven

Quantifiable

Intrinsically linked to the retention of folklore and identity