+

Presented by Nicolette Winner, CVA

Effective Member

Engagement

+Issues Affecting Member Engagement

Generational differences

Premature proposal

Targeted recruitment

Ineffective leadership

+

Generational Differences

+The Four Working Generations

Traditionalist: Born before 1946

Baby Boomer: Born between 1946 and 1964

Generation X: Born between 1965 and 1981

Millennial: Born between 1982 and 1997

+

Baby Boomers1946 - 1964

+Baby Boomer Background

Social and political rabble-rousers

First generation to be raised with TV

Invented “keeping up with the Joneses”

Relationship mongers

Goal-oriented, competitive and confident

Work centric

Motivated by rank, wealth and prestige

Hierarchal career ladder

Workplace flexibility is foreign concept

Encore careers

Put their talents and skills to use!

+Recasting Retirement

Have more control, more freedom and more time for personal interests and pursuits. "I'd like to apply the skills and knowledge I've acquired over a lifetime and use them to help someone."

The notion of life as a journey with a future. No one wants to think of retirement as the beginning of the end. “I like to think of myself retiring to something as opposed to retiring from something.”

Continued participation in life by learning, giving back or mentoring. "One of the best things you can do is to teach others what you know.“

Be a part of something "larger." "I would love to be part of a movement to make a difference, something bigger than just one person doing my best.“

(Mark & Waldman, 2002)

+How to Bag a Baby Boomer

Position retirement as a time during which to explore passions and support causes

Tap into professional skills and expertise

Schedule around the volunteer

Offer self-directed projects and manage using work plans

Utilize entrepreneurial skills

+

Generation X1965 - 1981

+Gen X Background

Working moms and divorce

Fiercely independent and dislike micromanaging

Well-documented: Came of age in digital revolution

Adaptable

Work hard/play hard

Career ladder: lateral vs. upward

Demands workplace flexibility

+How to Hook a Gen Xer

Give outcomes, not rules

Eliminate dysfunction

Communicate and do it concisely

Start with “what’s in it for you”

Maximize volunteer time

Tap into professional skills and expertise

Schedule around the volunteer

Offer self-directed projects and manage using work plans

+

Millennials1982 - 1997

+Millennial Make-up

Tech savvy

Value work/life balance

Job-hoppers

Crave meaning in their work

Crave recognition

Will sacrifice pay for flexible schedules and/or more vacation time

Loves to work in teams

Personal marketing… Image versus reality?

Enjoys workplace flexibility

Grew up with “zero tolerance”

+How to Snag a Millennial

Create team-based projects

Offer variety of trainings

Stress impact

Create connections

Focus on technology

+Preventing Premature Proposals

+Seeking a Perfect Match

+The Dating World Has Changed

eHarmony gives great advice for those new to dating: No more waiting game Be familiar with modern modes of communication Be careful what you share online Ethnic barriers matter less than ever Your past is always present Play coy at your own risk Gender roles are negotiable 40 is the new 30 Marriage is no longer always the goal Do not assume exclusivity The world is smaller than ever The best rule of all – Charm matters more than ever

Source: http://www.eharmony.com/dating-advice/dating/the-twelve-new-rules-of-dating/#.VCA1evldWSo

+Be Purposeful in Dating

Put your best foot forward

Be creative and tenacious, but not creepy.

Create projects that will attract potential “mates”

Say no to obvious mismatches

Don’t be afraid to dive deep – “Intimate conversation” is how we get to know each other!

Continue to “woo” after each “date”

End relationships gracefully when needed and remember why they needed to end.

+

Recruitment

+How to Stand Out

Be specific in your appeal and cut the fluff

“What’s in it for me?” is more important than the cause

Connect impact to the volunteer role

“Date” before you “marry”

Everything you do is marketing

Utilize available professional expertise

Clearly define expectations

+Crafting Your Pitch

Sell the benefits – WHAT’S IN IT FOR ME???

Share the requirements

Think like a marketing guru

Tailor your pitch to your audience

Keep it short

+Targeting Your Recruitment

“Warm body” approach versus targeted approach

Exclusivity is hot

Determine skills, qualifications, and attitude needed to complete project

Date before marrying

Quality over quantity

+Where to Look

Schools

Colleges, universities and tech schools

Companies – large and small

Faith-based groups

Other service clubs

Professional organizations

The bleachers at kids’ activities

Friends of current volunteers

Fitness centers

Restaurants

Social media

Specialty web sites

Anywhere people gather

Others?

+Opportunities for Improvement

+The Effects of Bad Leadership

Retention

Poor performance

Staff and leadership buy-in

Clients

Organization’s image

Ability to recruit future supporters

+Prepping for Projects/Gatherings Communicate concisely and frequently

Include the information you would want to know: What to wear Where to go (address & landmarks) Where to park (and is there a cost?) Who to ask for What time to arrive What time you leave What to bring (supplies, water, sunscreen, bug spray, etc.) Where to store personal items What will be provided Emergency contact information Back-up plan

+After Each Event

Send a thank you

Tag in social media

Nominate for awards

Highlight in print materials

Invite them back

+Dealing with Difficult Volunteers

The four R’s: Retrain, Redirect, Retire and Refer

The best defense is a good offense. Rules should be written

and acknowledgement signed.

Address issues immediately and document them.

+Tips for Improving Reach

Use social media effectively and correctly Facebook business page Twitter Instagram Other platforms are optional

“Date” your prospective members

Shift away from weekly meetings and make meetings very meaningful.

Offer training opportunities that show tangible career benefits.

+Impact of Generational Differences

“AMBUCS volunteers make their spare time go a long, long way”.

“When someone joins AMBUCS they join a group of individuals who are ready to make a difference.”

“As members work together, they contribute to chapter activities and goals while learning new skills that can pay lasting dividends in their professional lives. They also have the opportunity to make valuable contacts and develop essential leadership skills.”

+

Questions?Nicolette Winner, CVAhttp://nrwinnerconsulting.weebly.comhttp://www.facebook.com/NRWinnerConsultingnrwinnerconsulting@gmail.comCell: (937) 478-1692