© prentice hall, 2008 business communication today, 9echapter 17 - 1 enhancing presentations with...

© Prentice Hall, 2008 Business Communication Today, 9e Chapter 17 - 1

Enhancing PresentationsEnhancing Presentationswith Slides and Other with Slides and Other

Visuals Visuals


Planning Presentation Planning Presentation VisualsVisuals

• Improve quality and impact

• Improve audience learning

• Improve your professional image


Selecting Visual AidsSelecting Visual Aids

• Overhead transparencies

• Electronic presentations

• Chalkboards and whiteboards

• Flip charts

• Other visual combinations


Verifying Your Design Verifying Your Design PlansPlans

• Ensure that visuals will help your audience understand your message

• Make words and visuals work together

• Double-check cultural assumptions

• Prefer simplicity and accuracy

• Use your time wisely


Creating Effective SlidesCreating Effective Slides

• Writing content

• Modifying graphics

• Selecting design

• Being consistent

• Adding animation


Writing Readable Writing Readable ContentContent

• Select a central idea

• Limit the content

• Write short phrases

• Use parallel grammar

• Prefer the active voice

• Use short informative titles


Modifying Graphics for Modifying Graphics for SlidesSlides

• Reduce details

• Avoid repetition

• Shorten numbers

• Limit data

• Highlight key points

• Adjust size and design


Selecting Design Selecting Design ElementsElements

• Color schemes

• Background designs and artwork

• Fonts and type styles


Achieving ConsistencyAchieving Consistency

• Slide master feature

– Color choices

– Font styles

– Design elements

• Layout templates

– Bulleted lists

– Charts

– Graphics


Animation Animation and Special Effectsand Special Effects

• Functional animation

• Transitions and builds

• Hyperlinks and action buttons

• Multimedia elements


Completing Slides Completing Slides and Support Materialsand Support Materials

• Readable

• Simple and consistent

• Audience centered

• Clear and focused

• Concise and grammatical

• Fully operational


Enhancing Your Enhancing Your PresentationPresentation

• Title slides

• Agenda and program details

• Navigation slides

–Moving blueprints

– Bumper slides

• Running headers or footers


Creating Effective Creating Effective HandoutsHandouts

• Complex charts or diagrams

• Technical papers

• Magazine articles

• Case studies

• Lists of websites

• Copies of presentation slides


Practicing Your DeliveryPracticing Your Delivery

• Present naturally

• Check equipment

• Track your time

• Speak clearly

• Introduce slides

• Anticipate questions

• Anticipate objections

• Check message clarity


Online PresentationsOnline Presentations

• Advantages– Global reach– Cost savings– Convenience

• Disadvantages– Limited feedback– Technology issues– Training issues


Online Presentation TipsOnline Presentation Tips

• Send preview materials

• Keep content simple

• Get frequent feedback

• Consider the audience


Online Presentation TipsOnline Presentation Tips

• Fine-tune the presentation

• Ensure compatibility and connectivity

• Consider using a moderator

• Engage the audience frequently

© prentice hall, 2008 business communication today, 9echapter 17 - 1 enhancing presentations with...

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