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+ Operations Management System + Marketing Management System(CRM) Adventure Resource Planner Line Management System+

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1 1 2 2 3 3 Activated Halloween Schedule Pass; 2, Itinerary and visitor data.

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Only one scan needed even if 5 or more riders in a group

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Functional Technology Guests wants to do more at the same time Like: Select day and time for visit and be sure that the attraction will be open Info about rides and attractions when booking Be sure not to promise/book a ride for a child that dont comply with the safety restrictions

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Digitizing Destinations 3.0, November 2014 Destinology by PGAV Destinations St. Louis, Mo

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Administration system

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The only system on the market that : Is a no line solution both physical and virtual queues Improves Operations productivity with up to 15% i.e. in rides per guest per day Has built in mega data about guests and their preferences and doings

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Value/benefit for the guest Schedule in advance based on attraction capacity, means No Wait. Plan the visit and get an itinarary An itinerary in advance for the visit is an option Itinerary and book as you go onsite is also an option Use their own devices (pc, smartphone, tablet..)

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Value for attraction venue Better guest experience Gain in productivity up to 15%(rides per guest per day) More In Park Spent per cap Booking in advance => data for Operations and Marketing Marketing System(CRM) included Selfservice More revenue and less costs

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ARP pulls up the capacity utilization curve and flattens it by booking rides evenly across all available times Maximum Rides/Hour (Capacity ) Actual Rides Taken/Hour (Utilization) Online Bookings via ARP Capped at 40% of Capacity Actual Online Bookings via ARP ARP increases capacity utilization by about 15%

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Results and experiences with FastPass+ in WDW 75% of resort guests book in advance and 25% of day guests(Orlando Sentinel May 6, 2014) Disney was able to accommodate 3000 extra guests per day because of MyMagic+/FP+ says Bob Iger. (Orlando Sentinel, February 12,2014) FastPass+ up 40% over old system, Disney says.(Orlando Sentinel May 1, 2014) Disney says its research shows that travelers who do more preplanning spend more time on its property Rasulo CFO Disney,(Orlando Sentinel May 6,2014) Ensuring that visitors can visit the park they want on the day they want even on the peak day of the year also has a huge enhancement on the guest experience Rasulo says.(Orlando Sentinel May, 2014) You dont have to tell little Johnny: We will try and find Mickey Mouse later if we can. You can instead say, we have an appointment with Mickey at 1pm (Tom Staggs Disney Chairman Parks and Resorts, About.Com Theme Parks 2014)

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Results and experiences with FastPass+ in WDW This is really the basis of the guest experience explained Sinoff, Director of Growth Marketing Strategy, WDW. What we are trying to do is give the guest a more personalized experience. It improves the experience for every single guest and allows them to pick and choose what they want to do. Its a complete new platform for the park (Insidethemagic.net May 21, 2014) The centerpiece of the MyMagic+ program is FastPass+.(Insidethemagic.net May 21, 2014) The early returns we are seeing from MyMagic+ are encouraging, said Disney CFO Jay Rasulo on the call. (Travel Weekly 11-7-14) According to Rasulo, those returns are so strong that they will in fact help offset the $300 million to $400 million Disney is investing in the construction of Shanghai Disneyland, the opening date for which the company plans to announce in early 2015. (Travel Weekly 11-7-14)

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Reservation based versus virtual queuing

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Two big guest segments Planners and spontaneous people: The two segments are about even in seize Women tend to be more planners They are also mothers And the CEO of the family What do you offer planners in terms of how to experience your attraction best?

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Are your facilithy Digical ? Digital-Physical Mashups* To consumers, the real and virtual worlds are one. The same should go for your company But you dont have to spent $1 Billion Actually you dont have to spent anything, but you have to start * Harward Business Review. September 2014, Darrell K. Rigby