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Online Marketing Strategies for CCU

Instructional Technology M.Ed

Created by: Melissa Turbeville I.T. Graduate Assistant

No Fund, No Problem! • Get connected

• Find audience

• Promote program

• Share information

• Spark & maintain interest

• https://www.youtube.com/watch?v=4NdTLxPidEc

Get Connected

Create and connect to social media sites (Facebook, Twitter, etc.)

Subscribe to blogs and websites, example: http://www.freetech4teachers.com/

Create blog posts

Connecting online is the fastest way to promote the program

Find Audience

Find past students who have graduated and invite them to our online marketing network

Find potential new students who may be interested in the program

Invite I.T. professionals

Build “relationships”

Promote Program

Create posts on social media sites

Create a blog on the benefits of the program

Student testimonials

“Facts and fiction”

Use CCU as a resource for free advertisement

Share Information

Share interesting information to draw-in potential new students (career opportunities, annual income with an M.Ed, etc.)

Share important facts about the program….”Frequently asked questions”

Post “how-to” videos

Spark & Maintain Interest

Catchy headlines on social media and blog posts

Discuss topics that are of interests to students in the program (new technology integrated programs, best apps for teachers, etc.)

Post, invite, and blog consistently throughout the work week

Provide information on Specialist degree

Video Resources

https://www.youtube.com/watch?v=gza8dvN8Hkc

https://www.youtube.com/watch?v=w2YmeKFzlL0