10th International exhibition for domestic and industrial heating, water supply, sanitary, air-conditioning and ventilation

September 5-8, 2017, Atakent IEC , Almaty, Kazakhstan

ОТЧЕТ ПО ИТОГАМ ПРОВЕДЕНИЯ

POST SHOW REPORT

www.aquatherm-almaty.kz

Aquatherm Almaty 2017 - 10 years of success - the way from the small section "Heat & Vent Plus" of the KazBuild exhibition to the largest international B2B platform of the HVAC and VC branch.

Number of exhibiting companies – 153

Total exposition area – 3 800 sqm.

Number of unique specialists – 1 157

Number of participating countries – 17

The 24th Kazakhstan International Construction and Interiors Exhibition – KazBuild/ WorldBuild Almaty 2017 was held in parallel with Aquatherm Almaty 2017. The total number of unique visitors of both exhibitions was 5 266 specialists.

The main International exhibition for domestic and industrial heating, water supply, sanitary, air-conditioning, ventilation equipment in Central Asia.

Official Support :

About Exhibition

Figures and Facts

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Ministry of Investment and Development of the Republic of

Kazakhstan Akimat of Almaty city

Trade Representation of the Russian Federation to the Republic of

Kazakhstan

Visitors

Official Composition

Level of decision making

29%

12%

20%

32%

8% Company Director / Owner

Deputy Director of Company

Head of Department / Group

Manager / Specialist

Individual Entrepreneur

Job titles of the visitors

54%

28%

13%

5%

Joint responsibility Sole responsibility Advisory influence only No influence

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Areas of Business Represented by Visitors

The representatives of the following companies are among the visitors:

AAEngineering group, KAZGIPROVODHOZ, TS Development, PA KAZGOR, Kazakh Vodokanalproject, Basis Project LTD, Kazsantehproject, Absolute Build, Advanced Export LLC, Robert Bosch, Project Institute "Basis", LLP "ELITSTROY", Almaty Stroy Service, KB "Energy Technologies", Korea-Kazakhstan Technology Cooperation Center, SKAIE group, KAZ Design&Development Group LTD, Dow Europe GmbH, FANGDA ELECTRIC MACHINE CO. LTD, LG International, Logistics Plus Kazakhstan and other companies.

Visitors

Type of activity 29%

18%

15%

11%

10%

8%

3%

1%

1% 1% 4% Production

Wholesale / distributor

Services (designing, assembly, repair, etc.)

Retail/trade network

Construction company

Wholesale and retail chains

Housing and communal services

Examination / сertification

State authorities and local self-government

Association/managing company

Other

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Areas of activity of visiting companies

Visitors

Scope of activity

22%

16%

10%

10%

8%

5%

5%

4%

3%

3%

3%

3%

2%

2%

2%

2%

1%

Heating

Water supply / water treatment / waste water disposal

Ventilation

Other

Air-conditioning

Pumping equipment

Engineering / assembly equipment and design

Pipes / pipelines accessories / pipeline fittings

Sanitary ware

Plumbing equipment

Cooling equipment

Industrial and housing construction

Engineering

Building and structure design

Energy efficient technologies

Pools/saunas/spa

Oil and gas extraction and processing

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Geographical origin of visitors Visitors

Geography

*Visitors from 25 countries of the World attended the exhibition.

88%

4%

2%

6% Kazakhstan

Russia

Kyrgyzstan

Near and far abroad *

Geographical origin of the visitors according to Kazakhstan regions

62%

5%

1%

32%

Almaty city and Almaty region

Astana city and Akmola region

Karaganda region

Other regions of Kazakhstan

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In order to develop capacity for exhibitors to expand

operational geography outside Kazakhstan, the

exhibition provided free transfer for designers,

engineers and heads of enterprises within the

framework of specially organized Buyer’s Program.

Expo-tour – Delegation from Kyrgyzstan Visitors

Buyer’s Program

The representatives of such large enterprises as “GORPROJECT Limited”,

Public Corporation Design Institute “KYRGYZGIPROSTROY”, “Rosinvestoy

Limited”, “Ailun Stroi”, “Center Modulor”, “Workshop of Art Glass”,

“Mega Plast”, “GISSiIP, “Profspecmontazh Limited”, “Hydrosfera montazh

Limited”, Design bureau “Archstroyprojectтройпроект”, “Aqua Plast”,

“Seido Systems”, “GORPROJECT Limited”, “Aalam story Limited”, “Family

Village”, Design studio “Stalex” and others became the members of the

delegation.

This year the VIP delegation included 129 specialists from the Kyrgyz Republic

arrived under a special invitation to be acquainted with the exposition and had a

possibility to carry out face-to-face meetings with potential partners. This

program has been successfully implemented in the framework of the Aquatherm

Almaty 2016 exhibition. This year the delegation of specialists increased for over

than 21 specialists.

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Sections the visitors were interested in*

*Proportion of the number of visitors. Multiple choice question were used in the interview.

Visitors

Exhibition’s sections

23%

17%

10%

8%

7%

6%

5%

4%

4%

3%

3%

3%

3%

2%

2%

Heating/heating systems

Water supply/water treatment/waste water disposal

Ventilation

Air-conditioning

Pumping equipment

Pipes/pipelines accessories/pipeline fittings

Plumbing equipment

Energy efficient technologies

Sewage system

Measurement and control equipment

Building automation systems

Electric equipment

Pools/saunas/spa

Sanitary ware

Other

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The year 2017 was no exception in successful cooperation with Akimat (City Administration) and major public utility companies of Almaty city in development and organization of the events within the Business Programme of the exhibition, which became a core platform for negotiations between specialists of the key sectors of the industry. The Programme also included B2B MEETINGS between exhibitors and the representatives of public utility companies, FIELD TRIPS to the sewage treatment plant of State utility company “Tospa Su“, pump station and new “Training Center” of Almaty Heating Services LLP for experience exchange and demonstration of technologies and equipment.

ROUND TABLES this year were devoted to the issues of modernization and new solutions in optimization of work of Public Utility Companies and development of such areas as heating, water supply and water treatment. The representatives of state bodies and specialized companies were among the speakers: Director of Almaty branch of Almaty Heating Services LLP D.V. Kirdiaykin, Director General of Tospa Su SPUC N.M. Dzharbolov, Holding Almaty Su SPUC and others took part in the discussions.

A special attention was obtained by the report of the Director of the Federation of German Heating Industry (BDH) Alexander Werner about the development of heating and cooling systems in Europe.

Business Programme

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The Business Programme of the exhibition presented following companies’ SEMINARS and PRESENTATIONS:

AKETO LLP introduced topic “Automation of heating, water supply and ventilation systems”

Orion System LLP – “Innovation solutions for transfer of data from counters of water and heat counters”

RATIONAL Asia LLP – “Boiler Equipment Systems RAZ 2-150 New view for installation of boiler plants”

In order to make the search of necessary partners and equipment the exhibition organizers carried out B2B meetings, which

provided an opportunity to discuss in more details the potential issues of cooperation with taking into consideration the

requirements and priorities of the company, and also to draw up partnership agreements.

Business Programme

www.aquatherm-almaty.kz

PRACTICAL AREA of the Aquatherm Almaty 2017 is the special project in its third year, which gathers more and more

professionals and beginners of the industry, who want to become familiar with operation of the equipment in action, to

learn the peculiarities of application, installation and maintenance. In 2017, the platform introduced three enterprises-

manufacturers from Kazakhstan with their unique products:

Ball valves “MetizPromArmatura” with dimensions from DN15-50 PN40 and DN65-100 PN25, LLP “METIZ”

Polyethylene pipes LLP "TD STZ “Arystan”

Automatic Water Heating Boilers LLP “Plant “AGROTECH”

The companies participating in the project noted the positive dynamics of the growth of the qualitative membership and

increase of the interest to the represented products of the industry specialists, who visited the platform within 4 days of the

exhibition.

Business Programme

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Novelties for the anniversary:

More than 40 companies for the first time presented cutting-edge trends, 14 of them are

manufacturing companies from Kazakhstan.

The impressive exposition of Russian participants in 2017 included 12 more new

companies and comprises over than 260 square meters.

153 companies-exhibitors from 17 countries. The total area of the exposition – 3 800 sq.m.

Exhibitors

Aquatherm Almaty 2017 – the global presence is featured by the expositions of the leading

countries of the industry:

Austria

Italy

Latvia

Uzbekistan

Germany

Kazakhstan

Poland

Ukraine

Denmark

China

Russia

France

Iran

Kyrgyzstan

South Korea

Turkey

Czech Republic

National stand: Germany Group stand: China

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www.aquatherm-almaty.kz

The importance of the participation in Aquatherm Almaty 2017 for business

Evaluating return on investments after participation

46%

30%

17%

7% Important enough Important to a certain extent

Quite important Not so important

88,7%

11,3%

Positive Negative

of participants are satisfied with return on investments after participation

88%

of participants signed contracts during the event, others are working with received contacts and agreements after the exhibition

34%

of participants think that the participation in the exhibition is important for business 91%

Exhibitors

Participation and Investments

“We are again taking part in Aquatherm because it always gives us new opportunities and new customers.

Aquatherm Almaty 2017 does not lag behind similar events organized in the western countries. The level is

international, very high-class. I wish Aquatherm further prosperity! ”

Zhenis Kabylbayev, CA Regional Director, GROHE

Exhibitors

Testimonials

Watch the video from the exhibition

“It is my first time when I participate in this event, and I should say I am very impressed by the scale and

overall organization of the exhibition. Everything is very convenient and very nice. There is a big field of

action as most of the visitors are specialized professionals with a real interest.”

Myrza Mederbekov, Director, BinTech

“It is our third year of participating in this exhibition. The organizers did a great job, the business agenda

was useful and interesting. The quality of the visiting audience is really good, i.e. most of visitors were real

professionals of the industry. There was also a big delegation from the Kyrgyz Republic. We are very

thankful to the organizers for the high standards of their work.”

Abzal Sadvakasov, Director, MOLETECH Astana / Amitech Astana

“I would like to extend our gratitude for the arranged meetings with the municipal agencies and governmental authorities. All meetings

organized with the assistance of Iteca company were very productive. We participated because we wanted, first of all, to make a name for

us in Kazakhstan as well as to introduce our new partners, with whom we collaborate now, and demonstrate our equipment.”.

Maxim Antonov, Marketing Department Head, Kelvion

“Many people were interested in our company, so we have a lot of work ahead to analyze all contacts we have received from our potential

customers. We have already achieved the goals which we put initially - we have concluded several contract within the first two days of the

event.”

Pavel Belousov, Sales Manager, Geizer

• Media support: more than 30 specialized issues, over 80 publications during the whole year. Advertising on the Internet resources – the highest rated and specialized websites of Kazakhstan and CIS regions.

• Telemarketing: calling more than 1 500 companies during the year according to “Portrait of Visitor” • Targeted Advertising: Google, Social Network • E-mail Marketing: sending newsletters to over 8,000 industry professionals in the database

• Mobile application for business events: BusinessEventNetwork (BEN) • Postal VIP Newsletters: 1,5 months before the event • TV Advertising: video clips on the First Channel "Eurasia" and “Otyrar Channel" • Buyer’s Program: VIP delegation from Kyrgyzstan region • SMS Newsletters: 2 000 contact numbers

• External Advertising: Billboards, Media-boards and LED displays • Promotion: distribution of 6 000 invitation tickets

Advertising Campaign

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Service for exhibitors

Free publication of news about the company-participant and its products at the website of the event during the year and in segmented mailings: - Information about the company, new exponent, its represented products, novelties, “hits” of sales,

special offers, competitive advantages of products or service

Program for promotion of new participants: - Especially for new exponents there was developed an exclusive program giving the opportunity to

announce brightly about your business, information about the company and product - New participants are marked with a special sign “NEW” at the site of the event in the section “List

of Participants” - Exhibition catalogue: sign “NEW” in the list of exponents - Announcement of promotion activities/master-class of the participant at their stand or in the zone

of seminars

Special tools for attraction of visitors to the stand of the participants: - Electronic invitation for customers and partners - Banner for placement at the company site “Visit our stand” - Picture for signature and electronic mailing - Printed invitations for customers and partners - Placement of promotion information in the exhibition halls - Invitation letter sample and other materials on the participants request

Participant personal account providing the possibility to: - Provide the information about the company to the exhibition catalogue - Download the electronic invitation with the stand number and company name - Register beforehand the company employees to obtain the participant badge - Download the logo for placement on the main page of the site and in the interactive list of participants - Download the technical manual and logistics on the exhibition and many other

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Exhibitors

Benefits of participation

International exhibition Aquatherm Almaty will open its doors in the new year of 2018 having prepared for its exponents and participants new effective solutions.

In 2018 the Main exhibition of HVAC industry will be hold during 3 days and will become

again the key place for setting of the main trends of the industry development,

demonstration of novelties and reaching of important agreements.

The organization committee of Aquatherm Almaty sincerely thanks the participants and

partners of the event for the choice, trust and fruitful cooperation. Having analyzed the

results we will take into consideration the recommendations and continue the work on

increasing of the exhibition effectiveness, as the international B2B platform of the industry.

And we will be glad to meet the new exhibition season together with you!

Advantages of participation:

to communicate directly with your target audience

to find new customers/partners and enter new markets

to increase sales and distribution channels

to learn the competition medium

to broaden the existing business relations

to apply the new range of useful marketing possibilities

Beneficial way of

developing business and

searching for new clients

Book a stand at Aquatherm Almaty 2018 right now!

Организатор

For enquiries regarding participation in the exhibition, please contact: Olessya Plaxo, event director E-mail: om@iteca.kz Tel. + 7 727 258 34 34 ext. 228

See You at Aquatherm Almaty 2018! September 4 – 6, Atakent, Almaty

Organizers:

Statistics is provided according to the Exhibition Aquatherm Almaty 2017