| NEW YORK

MADISONSQUAREGARDEN

&

PENNSTATIONPAINTEDW A L L S C A P E

| NEW YORK

| LAMAR ADVERTISING COMPANY | lamar.com

640,000 WEEKLY IMPRESSIONS

50,000WATTSOF ILLUMINATION

20,000 SQUARE FEET OF AD SPACE

“It's one of the biggest advertising spaces in the city...We obviously knew that it would make a bold statement, and we decided to go for it.”

+ BRETT YOUMARK, Brooklyn Nets CEO

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Artwork is converted into patterns for duplication onto the wall.

UV-resistant paints are mixed to create custom colors.

3 The wall is primed to provide a clean surface for new paint.

4 Charcoal “pounce bags” are used to transfer the patterns onto the wall.

5 The patterns are painted onto the wall.

Color can be seen on the wall by the third day of installation. Depending on the intricacy of the design, it will typically take an additional 3–5 days to complete the paint.

THE PAINT PROCESS IS UNIQUE AND INTRICATE, BUT HAS STOOD THE TEST OF TIME

THE PAINT PROCESS NATURALLYCREATES A TEASER CAMPAIGN!

#1013 – 8TH AVENUE @ 34TH STPAINTED WALLSCAPE

THE PRIME LOCATION

MADISON SQUARE GARDEN/PENN STATION IS THE PRIME LOCATIONThis colossal wall towers over Madison Square Garden and Penn Station at one of New York's busiest intersections. Visible for more than a half mile, this Super Wallscape is one of the largest of its kind in the world and is home to:

• 2 professional sport teams (Rangers & Knicks)

• 1 collegiate team (St. Johns)

• 6 subway lines

• A top concert venue in New York

• The busiest transportation hub in the country, serving 600,000 passengers per day

| LAMAR ADVERTISING COMPANY | lamar.com

| NEW YORK