Emily's ExclusivePhotography equipment

Introduction

My business What I do My unique selling point

Ownership

What ownership my business has Why this type of ownership over

others?

My Aims and objectives

Aim 1: To make a profit Objective 1:To review 5-10 wholesalers

throughout the year to ensure that they have product quality assurance and are providing products at the best price. By the end of august 2012 be buying products from the best wholesalers that have been reviewed.

Objective 2:To review our product pricing once every two months for the next year to ensure that we are making maximum profit from our products.

My Aims and objectives

Aim 2: To become a recognisable brand Objective 1: To create a house style for my

business, including a logo that will be linked to everything that the company is connected with ,to be produced by the end of 2012.

Objective 2: To research at least 5 different means of advertising my business, decide on the most suitable means of advertising and begin using that advertising by December 31st 2012.

Strengths, Threats and opportunities of my business.

Strengths Weaknesses Opportunities Threats

Stakeholders

Stakeholders within my business How I will be keeping my stakeholders

happy.

Market Research

Types of Research I carried out Marketing mix

Place

My location and why My customer research Competitors locations

Product

What are my products Customer research Competitor research

Price

Pricing strategies Competitor research

Promotion

Customer Research Market Research My promotion methods

Target Market

Who is my target market Why

Resources

Physical Resources Human Resources Financial Resources

Quality

Quality within my business How will I control quality Legislations

Financial Planning and Management

What Financial planning I have done Why this is important to the business

Cash Flow Forecast

Year 1 Year 2 What I have used a cash flow for What are the limitations

Profit and Loss accounts

Net profit and loss figure How I produced this figure What does it show limitations

Break Even

What the businesses break even point is

Figures I used to calculate this Rising Costs

Assets and Liabilities

What are the businesses fixed and current assets and liabilities

What does it mean

ICT

Using ICT within a business How it will effect my business

Software Packages

What software packages will I be using Why

Legal and corporate issues

Issues related to ICT

Conclusion