Date: Wednesday, August 27, 2014 Location: City Hall ________________________________________________________________________

Agenda

I. Call to Order Danny Leeper

II. Approval of June 25, 2014 Meeting Minutes Danny Leeper

III. Presentation of AI Photo Contest Winners Amy Lacroix

IV. Island Art Association Presentation

V. Amelia Island Museum Phyllis Davis VI. Financial Report Gil Langley

a. FY2015 Budget Adjustment

VII. Amelia Island Tourism Development Council Update Staff

VIII. Old Business

a. FY 2015 Marketing Plan Review

IX. New Business

a. OHPA Master Plan Discussion b. Nassau County Sign Ordinance

X. Public Comment

1

MINUTES

2

Meeting Minutes of the Amelia Island Tourist Development Council Wednesday, June 25, 2014

3:00 p.m. Fernandina Beach City Hall Commission Chambers

204 Ash Street, Fernandina Beach, FL 32034

Present: David Caples, Charlie Corbett, Holly Germano, Bob Hartman, Jim McManemon, Sara Pelican, John Price, Jan Smith

Absent: Danny Leeper, Jack Healan (Ex-Officio) Staff: Gil Langley, Melanie Crawford, Kate Harris, Amy Lacroix

I. Call to Order Meeting was called to order by David Caples at 3:00 p.m.

II. Approval of Minutes – April 23, 2014 TDC Meeting Jim McManemon moved to approve the minutes. Charlie Corbett seconded. Motion carried unanimously.

III. TaxSlayer Bowl – Jax Sports: Mr. Rick Catlett announced a six-year deal that will place the Big 10/ACC/Notre Dame team at the OMNI AIP. It will consume 225 room nights for 4 consecutive nights, and will begin with this year's game. Fernandina Beach High School will receive $10,000 to upgrade the facilities use for practices. The recent name change from Gator Bowl Sports to JaxSports will also allow the solicitation and promotion of all sports, not just college ventures. Holly Germano has unofficially accepted a spot on the new Jacksonville Sports Council and Gil Langley will serve as ex-officio member.

IV. Big Break Recap: Mr. Dave Reese from Florida’s First Coast of Golf reviewed the tourism impact from the recent Big Break show. Total cost of the supplemental marketing plan was $31,000 and used our creative brand campaign. The effort included TV, online partner banners, eblasts, and retargeting. As a result of the campaign, golf-related room nights were up by 24% from last year.

V. Amelia Island Research: Walter Klages from Research Data Services reported on the current research results for Amelia Island 2013 and first quarter 2014. Calendar year 2013 was up 12.6% over 2012 for

3

overnight night guest. They spend 20% more than in 2012, generating a total economic impact of $440 million. According to the marketing profile presented, a big part of the appeal of Amelia Island is that it a hidden gem with beach, dining, and historic charm as main attractions. Air services have improved with direct flights into JIA from major markets, creating the opportunity for expansion into new markets. Survey respondents indicate that the Internet is the most high quality collateral is valuable as it provides important detailed insights into the destination. Social media is the new “word of mouth” mechanism and delivering a positive customer experience is critical. Currently, 97% of visitors here are satisfied with their visit and would recommend the destination to a friend or relative.

VI. Financial Report: Bed Tax collections for May are up 20.81%. The YTD actual expenses in June is $1 million under budget. Media costs still to be billed will offset this. There is also some Travel/Trade items and Fam trips that have not yet happened. All expenditures are in line with our projections. Metrics: October through April sales tax collections in Florida were up 6.9% as a result of increased tourism. Nassau County showed a growth rate at 9.9% in sales tax increase. Tourism related tax collections were up 14.6% in Nassau County, which is historically a very strong performance. May STR showed Occupancy at 79.4%, ADR at $228.00 (up 7.9%) and total revenue exceeding last year’s figures by 24.5%. AI continues to exceed the performance of all those in its competitive set. The Marketing Plan will be ready by August meeting for review. Projected budget was also reviewed with changes noted and objectives outlined. a. Marketing/Advertising: Amy Lacroix gave a review of current promotions starting with the Amelia Island Photo Contest. There are 120 entries. The Atlanta Gator Club promo was reviewed for FL/GA weekend and discussion followed on the staff plan to focus on international marketing starting with Canada, UK, and Germany. b. Interactive Kate Harris discussed performances from our social media channels and the increase in followers and friends. She also introduced the extension into other channels that have been set up and how they will be used to promote AI. The AI Turtle Watch texting program was also explained. Website performance is staying consistent, with continued strong click through rates to lodging stakeholders.

4

c. Special Events

Great Southern Tailgate Cookoff is in full production mode.

VII. Old Business Motion was made by Holly Germano to ratify the Public Relations Crisis Plan. Seconded by Jim McManemon. All approved.

VIII. New Business FFCG Agreement: Staff recommended to increase annual contract 5%. Motion made to accept by Jim McManemon and seconded by Holly Germano. All approved. The A1A detour that is to take place July 12-14 was discussed. AITDC efforts to have this changed to Sunday were not successful.

IX. Public Input

Jim McManemon made a statement that the Ritz Carlton of AI opened exactly 23 years ago.

X. Adjournment Meeting adjourned at 4:55 pm by David Caples. Approved ___________________, 2014 Tourist Development Council of Amelia Island, Florida By: _____________________________ Danny Leeper, Chairman By: _______________________________ Attest: Gil Langley, Managing Director

5

FINANCIAL

6

8/21/201411:58 AM Amelia Island TDCFY2014 Consolidated Budget Report

Description FY 2014 Budget YTD Actual YTD BudgetBudget

VarianceFY2014 Budget

AvailableNET INCOME $4,632,870 $4,614,893 $4,352,125 $262,768 $17,977

EXPENSESTDC Admin. 15% $505,758 $503,062 $463,646 $39,416 $2,696Marketing - 65% $3,157,018 $2,083,988 $3,044,040 ($960,052) $1,073,030Travel Trade - 10% $632,922 $246,293 $602,475 ($356,182) $386,629Beach Improv. 10%** $337,172 $80,349 $322,968 ($242,619) $256,823

EXP. TOTAL $4,632,870 $2,913,692 $4,433,129 ($1,519,437) $1,719,178

NET $0 $1,701,201 -$81,004 $1,782,205

7

Num Date Paid Amount Source Name Memo Original Amount

5003 08/21/2014 Florida's First Coast of Golf, Inc. -12,500.00

1595 08/21/2014 -12,500.00 Florida's First Coast of Golf, Inc. 37523552 548120 Floridas First Coast of Golf golf channel/NBC sports an... 12,500.00

TOTAL -12,500.00 12,500.00

5007 08/21/2014 Paradise Advertising & Marketing, Inc. -52,228.80

INV-3... 08/21/2014 -3,322.00 Paradise Advertising & Marketing, Inc. 37523552 548120 Paradise Advertising AMI Golf promo 2014 3,322.00INV-3... 08/21/2014 -18,703.50 Paradise Advertising & Marketing, Inc. 37523552 548120 Paradise Advertising AMI S.S. Cable 2014 18,703.50INV-3... 08/21/2014 -614.12 Paradise Advertising & Marketing, Inc. 37523552 548110 Paradise Advertising production for GA vs FL print and ... 614.12INV-3... 08/21/2014 -50.00 Paradise Advertising & Marketing, Inc. 37523552 548240 Paradise Advertising web hositng 50.00INV-3... 08/21/2014 -710.37 Paradise Advertising & Marketing, Inc. 37523552 548110 Paradise Advertising BBQ print ads for Jax Mag, Folio ... 710.37INV-3... 08/21/2014 -255.00 Paradise Advertising & Marketing, Inc. 37523552 548110 Paradise Advertising ads for Southern Living weddings... 255.00INV-3... 08/21/2014 -4,508.81 Paradise Advertising & Marketing, Inc. 37523552 548110 Paradise Advertising June video shoot expenses 4,508.81INV-3... 08/21/2014 -3,925.00 Paradise Advertising & Marketing, Inc. 37523552 548120 Paradise Advertising 2014 Media buys for WGCL Atlanta 3,925.00INV-3... 08/21/2014 -15,100.00 Paradise Advertising & Marketing, Inc. 37523552 548120 Paradise Advertising 2014 Media busy AMI Spot 2014 ... 15,100.00INV-3... 08/21/2014 -5,040.00 Paradise Advertising & Marketing, Inc. 37523552 548120 Paradise Advertising AMI spot 2014 Nashville 5,040.00

TOTAL -52,228.80 52,228.80

8:54 AM Amelia Island CVB, Inc.08/22/14 Check Detail

August 1 - 22, 2014

Page 1

8

08/21/2014 12:14 |BOARD OF COMMISSIONERS |PG 16235glan |YEAR-TO-DATE BUDGET REPORT |glytdbud

FOR 2014 99

ACCOUNTS FOR: 137 AI TOURIST DEVELOP FUND ORIGINAL APPROP REVISED BUDGET YTD ACTUAL MTD ACTUAL ENCUMBRANCE/REQ AVAILABLE BUDGET % USED

____________________________________________________________________________________________________________________________________

37000000 AI TOURIST DEVELOP FUND _________________________________________

137 .000.312120. TOURIST DEVELOPMENT TAX

-3,476,000.00 -3,476,000.00 -3,457,467.84 0.00 0.00 -18,532.16 99.5% 137 .000.361101. INTEREST-BANK

0.00 0.00 -1,326.33 0.00 0.00 1,326.33 100.0% 137 .000.361101.EVRB INTEREST-BANK

0.00 0.00 -6,799.73 0.00 0.00 6,799.73 100.0% 137 .000.361101.FFSB1 INTEREST-BANK

0.00 0.00 -0.21 0.00 0.00 0.21 100.0% 137 .000.361161.EVRB5 CD INTEREST

0.00 0.00 -4,789.73 0.00 0.00 4,789.73 100.0% 137 .000.399951. CASH FWD-RESEARCH/ADMIN

-41,908.00 -43,967.00 0.00 0.00 0.00 -43,967.00 .0% 137 .000.399952. CASH FWD-MARKETING

-1,350,000.00 -1,428,838.00 0.00 0.00 0.00 -1,428,838.00 .0% 137 .000.399953. CASH FWD-TRADE

-297,000.00 -426,445.00 0.00 0.00 0.00 -426,445.00 .0% 137 .000.399954. CASH FWD-BEACH IMPROVEMENTS

-870,000.00 -963,053.00 0.00 0.00 0.00 -963,053.00 .0%

TOTAL AI TOURIST DEVELOP FUND -6,034,908.00 -6,338,303.00 -3,470,383.84 0.00 0.00 -2,867,919.16 54.8%

37521582 TDC ADMIN FEES-TRANS OUT _________________________________________

137 .521.582.58.591910.CLERK ADMINISTRATIVE FEE-CLERK

52,140.00 52,140.00 51,862.01 0.00 0.00 277.99 99.5% 137 .521.582.58.591910.TAXCO ADMIN FEE-TAX COLLECTOR

52,140.00 52,140.00 51,862.01 0.00 0.00 277.99 99.5%

TOTAL TDC ADMIN FEES-TRANS OUT 104,280.00 104,280.00 103,724.02 0.00 0.00 555.98 99.5%

37522552 TDC RESEARCH/ADMIN _________________________________________

137 .522.552.55.531041. MANAGEMENT FEE-CVB

505,758.00 505,758.00 503,061.58 75,238.96 0.00 2,696.42 99.5%

9

08/21/2014 12:14 |BOARD OF COMMISSIONERS |PG 26235glan |YEAR-TO-DATE BUDGET REPORT |glytdbud

FOR 2014 99

ACCOUNTS FOR: 137 AI TOURIST DEVELOP FUND ORIGINAL APPROP REVISED BUDGET YTD ACTUAL MTD ACTUAL ENCUMBRANCE/REQ AVAILABLE BUDGET % USED

____________________________________________________________________________________________________________________________________

TOTAL TDC RESEARCH/ADMIN 505,758.00 505,758.00 503,061.58 75,238.96 0.00 2,696.42 99.5%

37523552 TDC MARKETING _________________________________________

137 .523.552.55.548110. ADV CONT-AD PRODUCTIONS

175,000.00 235,000.00 107,145.63 22,900.21 0.00 127,854.37 45.6% 137 .523.552.55.548120. ADV CONT-MAG PLACEMENT

1,500,000.00 1,750,000.00 1,232,476.48 225,419.71 0.00 517,523.52 70.4% 137 .523.552.55.548200. ADV CONT-AGENCY EXPENSES

68,000.00 72,000.00 4,339.65 2,833.40 0.00 67,660.35 6.0% 137 .523.552.55.548240. ADV CONT-WEBSITE

300,000.00 400,000.00 240,152.28 14,314.56 0.00 159,847.72 60.0% 137 .523.552.55.548250. ADV CONT-FOCUS GROUP RESERVE

75,000.00 75,000.00 39,525.00 3,500.00 0.00 35,475.00 52.7% 137 .523.552.55.548330. ADV IN HOUSE-MISC

72,000.00 72,000.00 37,420.46 2,362.23 0.00 34,579.54 52.0% 137 .523.552.55.548350. ADV IN HOUSE-GOLF GETAWAY

52,000.00 52,000.00 52,000.00 0.00 0.00 0.00 100.0% 137 .523.552.55.548520. SPECIAL EVENTS

250,000.00 300,000.00 70,930.52 9,878.52 0.00 229,069.48 23.6% 137 .523.552.55.548530. GRANT - MUSEUM STIPEND

15,000.00 15,000.00 15,000.00 0.00 0.00 0.00 100.0% 137 .523.552.55.548640. EQUIPMENT

12,000.00 12,000.00 0.00 0.00 0.00 12,000.00 .0% 137 .523.552.55.548710. P R - AGENCY FEES

78,050.00 78,050.00 60,200.00 6,000.00 0.00 17,850.00 77.1% 137 .523.552.55.548720. P R - AGENCY EXPENSES

60,000.00 60,000.00 23,998.17 223.12 0.00 36,001.83 40.0% 137 .523.552.55.548740. P R FUNCTIONS-ON ISLAND

25,000.00 25,000.00 6,233.31 0.00 0.00 18,766.69 24.9% 137 .523.552.55.548770. P R - MISC/AIR FARES

9,568.00 10,968.00 400.00 0.00 0.00 10,568.00 3.6%

TOTAL TDC MARKETING 2,691,618.00 3,157,018.00 1,889,821.50 287,431.75 0.00 1,267,196.50 59.9%

37523581 TRANS OUT-GENERAL-EQUIPMENT _________________________________________

137 .523.581.58.591016. TRANS OUT-GENERAL-EQUIPMENT

1,210.00 1,210.00 129.15 0.00 0.00 1,080.85 10.7%

10

08/21/2014 12:14 |BOARD OF COMMISSIONERS |PG 36235glan |YEAR-TO-DATE BUDGET REPORT |glytdbud

FOR 2014 99

ACCOUNTS FOR: 137 AI TOURIST DEVELOP FUND ORIGINAL APPROP REVISED BUDGET YTD ACTUAL MTD ACTUAL ENCUMBRANCE/REQ AVAILABLE BUDGET % USED

____________________________________________________________________________________________________________________________________

TOTAL TRANS OUT-GENERAL-EQUIPMENT 1,210.00 1,210.00 129.15 0.00 0.00 1,080.85 10.7%

37524552 TDC TRADE SHOWS/TRAVEL TR _________________________________________

137 .524.552.55.548015. INFORMATION SERVICES

7,200.00 21,700.00 0.00 0.00 0.00 21,700.00 .0% 137 .524.552.55.548018. TRAVEL TRADE PUBLICATIONS

20,000.00 39,000.00 0.00 0.00 0.00 39,000.00 .0% 137 .524.552.55.548019. HOSPITALITY SERVICES

105,000.00 123,750.00 51,160.18 4,645.30 0.00 72,589.82 41.3% 137 .524.552.55.548111. DUES/SUBSCRIPT/TRAINING

30,000.00 42,750.00 12,709.00 725.00 0.00 30,041.00 29.7% 137 .524.552.55.548121. PRINTING-BROCHURES

85,000.00 116,000.00 104,389.08 129.10 0.00 11,610.92 90.0% 137 .524.552.55.548131. FREIGHT/FEDERAL

10,000.00 10,000.00 485.47 0.00 0.00 9,514.53 4.9% 137 .524.552.55.548141. REGIST-REG-TRADE SHOWS

15,000.00 81,000.00 7,032.84 545.00 0.00 73,967.16 8.7% 137 .524.552.55.548151. OTHER TRAVEL EXPENSE

40,000.00 61,750.00 14,679.82 3,482.13 0.00 47,070.18 23.8% 137 .524.552.55.548161. ON ISLAND - FAMS

130,000.00 105,000.00 17,536.44 6,828.00 0.00 87,463.56 16.7% 137 .524.552.55.548180. PROMOTIONAL SUPPLIES

19,972.00 31,972.00 11,111.59 48.50 0.00 20,860.41 34.8%

TOTAL TDC TRADE SHOWS/TRAVEL TR 462,172.00 632,922.00 219,104.42 16,403.03 0.00 413,817.58 34.6%

37525539 TDC BEACH IMPROVMENTS _________________________________________

137 .525.539.53.534102. CONTRACT SERVICE-BEACH CLEAN

327,172.00 327,172.00 65,770.81 7,883.33 14,579.15 246,822.04 24.6% 137 .525.539.53.554000. DUES & SUBSCRIPTIONS

10,000.00 10,000.00 6,000.00 0.00 0.00 4,000.00 60.0%

TOTAL TDC BEACH IMPROVMENTS 337,172.00 337,172.00 71,770.81 7,883.33 14,579.15 250,822.04 25.6%

37999599 RESERVES _________________________________________

137 .999.599.59.599052. RESERVES RESEARCH/ADMINISTRATI

11

08/21/2014 12:14 |BOARD OF COMMISSIONERS |PG 46235glan |YEAR-TO-DATE BUDGET REPORT |glytdbud

FOR 2014 99

ACCOUNTS FOR: 137 AI TOURIST DEVELOP FUND ORIGINAL APPROP REVISED BUDGET YTD ACTUAL MTD ACTUAL ENCUMBRANCE/REQ AVAILABLE BUDGET % USED

____________________________________________________________________________________________________________________________________

41,908.00 43,967.00 0.00 0.00 0.00 43,967.00 .0% 137 .999.599.59.599053. RESERVES MARKETING

848,790.00 462,228.00 0.00 0.00 0.00 462,228.00 .0% 137 .999.599.59.599054. RESERVES TRADE

172,000.00 130,695.00 0.00 0.00 0.00 130,695.00 .0% 137 .999.599.59.599055. RESERVES BEACH

870,000.00 963,053.00 0.00 0.00 0.00 963,053.00 .0%

TOTAL RESERVES 1,932,698.00 1,599,943.00 0.00 0.00 0.00 1,599,943.00 .0%

TOTAL AI TOURIST DEVELOP FUND 0.00 0.00 -682,772.36 386,957.07 14,579.15 668,193.21 100.0%

TOTAL REVENUES

-6,034,908.00 -6,338,303.00 -3,470,383.84 0.00 0.00 -2,867,919.16TOTAL EXPENSES

6,034,908.00 6,338,303.00 2,787,611.48 386,957.07 14,579.15 3,536,112.37

12

08/21/2014 12:14 |BOARD OF COMMISSIONERS |PG 56235glan |YEAR-TO-DATE BUDGET REPORT |glytdbud

FOR 2014 99

ORIGINAL APPROP REVISED BUDGET YTD ACTUAL MTD ACTUAL ENCUMBRANCE/REQ AVAILABLE BUDGET % USED

____________________________________________________________________________________________________________________________________

GRAND TOTAL 0.00 0.00 -682,772.36 386,957.07 14,579.15 668,193.21 100.0%

** END OF REPORT - Generated by Gil Langley **

13

TRACKING

14

RESEARCH DATA SERVICES, INC.

777 SOUTH HARBOUR ISLAND BOULEVARD • SUITE 260 TAMPA, FLORIDA 33602

TEL (813) 254-2975 • FAX (813) 223-2986

Second Quarter 2014 Visitor Profile (April – June) Amelia Island Tourist Development Council

Prepared for:

Amelia Island Tourist Development Council

Prepared by:

Research Data Services, Inc.

Research@KlagesGroup.com

August 2014

15

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

1 © Copyright 2014. | PCD-1 – 08.05.14

H/M/C/C Visitor

Statistics * CY Annual 2012 CY Annual 2013

%

‘12/‘13 Q2 2013 Q2 2014

%

‘13/‘14

Visitors (#) 461,400 519,400 +12.6 138,500 153,400 +10.8

Direct Expenditures ($) $278,078,500 $334,634,900 +20.3 $93,738,200 $111,675,200 +19.1

Total Economic Impact ($) $365,868,052 $440,279,200 k: 1.3157 $123,331,300 $146,931,000 k: 1.3157

Visitor Origin CY Annual 2012 CY Annual 2013 %

‘12/‘13 Q2 2013 Q2 2014

%

‘13/‘14

Florida 92,175 107,267 +16.4 32,963 34,362 +4.2

Southeast 194,389 213,508 +9.8 56,924 65,655 +15.3

Northeast 66,887 76,568 +14.5 19,667 24,544 +24.8

Midwest 68,968 78,597 +14.0 15,927 15,954 +0.2

Foreign 16,674 19,500 +16.9 5,263 5,522 +4.9

Markets of Opportunity 22,307 23,960 +7.4 7,756 7,363 -5.1

Total 461,400 519,400 +12.6 138,500 153,400 +10.8

Occupancy and ADR ** April May June

Occupancy 2014 78.4% 79.4% 78.7%

Occupancy 2013 † 72.0 68.8 74.3

% Occ. (‘13/‘14) +8.9% +15.5% +5.9%

ADR 2014 $237.92 $229.29 $226.15

ADR 2013 † 219.02 211.90 209.40

% ADR (‘13/‘14) +8.6% +8.2% +8.0%

RevPAR 2014 $186.60 $182.16 $177.92

RevPAR 2013 † 157.73 145.74 155.53

% RevPAR (‘13/‘14) +18.3% +25.0% +14.4%

Visitor Origins (in Thousands)

Second Quarter 2014 Visitor Origin Distribution (%)

Occupancy

Room Rates

0.0

20.0

40.0

60.0

80.0

FL SE NE MW FOR MO

33

57

20 16

5 8

34

66

25 16

6 7

% 2013 2014

22.4

42.8

16.0

10.4

3.6

4.8

FL

SE

NE

MW

FOR

MO

0.0

20.0

40.0

60.0

80.0

April May June

72.0 68.8 74.3 78.4 79.4 78.7

% 2013 2014

0.0

50.0

100.0

150.0

200.0

250.0

April May June

219.0 211.9 209.4 237.9 229.3 226.2

$ 2013 2014

** Source: Smith Travel Research † 2013 Update

* H/M/C/C: Visitors staying in a commercial lodging (hotel, motel, condo, or campground).

16

Amelia Island Visitor Profile Second Quarter 2014 (Apr. – Jun.)

2 © Copyright 2014. | PCD-1 – 08.05.14

Amelia Calendar Year Summary

Visitor Statistics Quarter 1

(Jan. - Mar.) Quarter 2

(Apr. - Jun.) Quarter 3

(Jul. - Sep.) Quarter 4

(Oct. - Dec.) Calendar Year

2012

Calendar Year

2013 %

2012/2013

H/M/C/C Visitors (#) 122,200 138,500 143,500 115,200 461,400 519,400 +12.6%

Direct Expenditures ($)

$74,055,600 $93,738,200 $92,378,100 $74,463,000 $278,078,500 $334,634,900 +20.3%

Total Economic Impact

$97,435,000 $123,331,300 $121,541,900 $97,971,000 $365,868,052 $440,279,200 +20.3%

H/M/C/C Visitor Origins

Quarter 1 (Jan. - Mar.)

Quarter 2 (Apr. - Jun.)

Quarter 3 (Jul. - Sep.)

Quarter 4 (Oct. - Dec.)

Calendar Year

2012

Calendar Year

2013 %

2012/2013 Rel % # of Vis. Rel % # of Vis. Rel % # of Vis. Rel % # of Vis. # of Visitors # of Visitors

Florida 17.8 21,752 23.8 32,963 18.8 26,978 22.2 25,574 92,175 107,267 +16.4%

Southeast 32.3 39,471 41.1 56,924 49.5 71,033 40.0 46,080 194,389 213,508 +9.8%

Northeast 20.9 25,540 14.2 19,667 11.9 17,076 12.4 14,285 66,887 76,568 +14.5%

Midwest 19.9 24,318 11.5 15,927 13.4 19,229 16.6 19,123 68,968 78,597 +14.0%

Foreign 5.3 6,476 3.8 5,263 3.0 4,305 3.0 3,456 16,674 19,500 +16.9%

Markets of Opp. 3.8 4,643 5.6 7,756 3.4 4,879 5.8 6,682 22,307 23,960 +7.4%

Total 100.0 122,200 100.0 138,500 100.0 143,500 100.0 115,200 461,400 519,400 +12.6%

17

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

3 © Copyright 2014. | PCD-1 – 08.05.14

SECOND QUARTER 2014 TOP DMA’s

States of Origin DMA’s

1. Georgia 23.6%

1. Atlanta 15.7%

2. Florida 22.4

2. Jacksonville 6.7

3. New York/New Jersey 7.0

3. Greater Orlando Area 5.8

4. North Carolina 6.4

4. New York/New Jersey 4.2

5. South Carolina 5.0

5. Savannah 3.3

6. Tennessee 3.7

6. Tampa/St. Petersburg 3.1

7. Pennsylvania 3.2

7. Boston 2.9

8. Ohio 3.1

8. Philadelphia 2.6

9. Illinois 2.6

9. Chicago 2.4

10. Massachusetts 2.3

10. Charlotte 2.3

11. Virginia 2.3

11. Greenville/Spartanburg 2.3

12. Nashville 2.3

18

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

4 © Copyright 2014. | PCD-1 – 08.05.14

Second Quarter 2013 Second Quarter 2014

n = 582 n = 615

Length of Stay (Days)

In Amelia Island 4.6 days 4.8 days

Party Size (# of People) 2.8 people 2.9 people

Travel Party (Multiple Response) Couple 47.1% 52.2% Family 34.7 32.4 Extended Family 6.1 8.8 Group of Friends 6.5 8.1 Single 7.1 4.7

Have Children or Young Adults in Immediate Travel Party (% Yes) 31.9% 29.7%

Transportation Mode

(Multiple Response)

Personal Car/RV 73.6% 69.9% Plane 26.4 28.1 Rental Car 20.9 21.8

Airport Deplaned (Base: Flew) Jacksonville International 86.4% 86.2% Orlando International/Sanford 8.2 6.0

Purpose of Trip (Multiple Response) Vacation 66.5% 70.0% A Getaway 17.1 16.2 Visit with Friends and Relatives 14.9 12.5 Business/Conference/Meeting 14.3 11.7 Special Event/Festival 5.6 7.0 Wedding/Honeymoon 4.1 4.5

Length of Stay (Days)

Transportation

Purpose of Trip (Top Four)

66.570.0

17.116.2 14.912.5 14.311.7

0.0

25.0

50.0

75.0

Vacation Getaway Friends/

Relatives

Business/

Conf/ Mtg

Second Quarter 2013 Second Quarter 2014

0.0

1.0

2.0

3.0

4.0

5.0

In Amelia Island

4.6 4.8

Second Quarter 2013 Second Quarter 2014

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

PersonalCar/RV

Plane Rental

73.6

26.4 20.9

69.9

28.1 21.8

%

Second Quarter 2013 Second Quarter 2014

%

Second Quarter 2003 Second Quarter 2006 Length of Stay (days) Away from Home 9.7

Days

Second Quarter 2003 Second Quarter 2006 Length of Stay (days) Away from Home 9.7

19

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

5 © Copyright 2014. | PCD-1 – 08.05.14

Second Quarter 2013 Second Quarter 2014

n = 582 n = 615

First Visit to (% Yes) Amelia Island 50.8% 55.0% Florida 6.5 8.0

Other Southeast Areas Considered for this Trip (Multiple Response) Considered Only Amelia Island 47.2% 45.0% St. Augustine/Ponte Vedra 18.5 21.6 Savannah 16.1 15.6 Jacksonville Area 9.7 11.1 Hilton Head 10.2 9.3 Orlando 10.4 8.1 Jekyll Island 8.5 7.3

Why Chose Amelia Island (Multiple Response)

Beach 47.2% 53.6% Never Been/Try Something New 26.1 35.4 Hotel/Accommodations 27.0 30.9 Recommendation 23.2 26.2 Nature/Environment 21.2 25.6 Love/Like the Area 26.4 23.6 Appealing Brochures/Websites 18.9 22.8 History 18.1 21.9 Convenient Location 22.0 21.2 Attractions 18.0 19.5 Family Oriented Area 19.5 19.1 Weather 22.2 18.7 Previous Experience 20.6 14.6 Business/Meeting 16.7 13.3 Visiting with Friends/Family 12.5 12.3 Event 8.3 9.8 On the Way/Enroute 6.9 7.3 Travel Planning Window (2014) How Far in Advance Start Planning Trip -- 58.3 days How Far in Advance Book Reservations for Trip -- 41.5 days

First Visit to Amelia Island

Other Areas Considered (Top Four)

Why Chose Amelia Island (Top Four)

47.2

53.6

26.1

35.4

27.030.9

23.226.2

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Beach Never Been Hotel Recommend

Second Quarter 2013 Second Quarter 2014

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Second Quarter 2013 Second Quarter 2014

6.5 8.0

44.3 47.0

50.8 55.0

New Market Share Gain from Florida Total

0.0

5.0

10.0

15.0

20.0

25.0

St. Augustine Savannah Jacksonville Hilton Head

18.5

16.1

9.7 10.2

21.6

15.6

11.1 9.3

Second Quarter 2013 Second Quarter 2014

%

%

%

20

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

6 © Copyright 2014. | PCD-1 – 08.05.14

Second Quarter 2013 Second Quarter 2014

n = 582 n = 615

Information Most Helpful to Visit (Multiple Response)

Internet 80.5% 83.3% Recommendation 28.5 34.7 Previous Visit 38.0 32.2 Hotel/Accommodations 21.3 24.3 Print Media 19.0 20.1 Special Event 11.5 12.6 Maps 10.3 10.8 Business/Conference/Meeting 12.1 9.3 Family 13.9 9.0

Satisfaction with Amelia Island Very Satisfied 80.1% 83.8% Satisfied 17.9 15.1 Satisfaction Level (Very Satisfied + Satisfied) 98.0% 98.9%

Recommend Amelia Island to Friends/Relatives Yes 98.6% 98.2%

Plan to Return (% Yes) To Local Area 88.6% 86.1%

Demographics Average Age Head of Household (Years) 49.9 49.5 Median Annual Household Income $117,040 $117,370

Seen/Read/Heard Amelia Island Information (% Yes) 37.2% 39.4%

Influenced by Amelia Island Information

(Base: Respondents Reporting Seen/Read/Heard Information) 48.4% 56.2%

Avg. Party Budget Breakdown Accommodations -- $965 Restaurant Food/Beverage -- 445 Grocery Store -- 78 Admissions to Attractions -- 64 Other Entertainment -- 86 Retail Purchases -- 210 Miscellaneous -- 263

Amelia Island Base Budget Total $1,895 $2,111 Per Person/Trip 677 728 Per Person/Day 147 152

Satisfaction with Amelia Island

Information Helpful to Visit (Top Four)

80.5 83.3

28.534.7 38.0 32.2

0.0

20.0

40.0

60.0

80.0

100.0

Internet Recom. Previous Visit

Second Quarter 2013 Second Quarter 2014

Seen/Read/Heard Information

Information Influenced

0.0

20.0

40.0

60.0

80.0

100.0

Second Quarter2013

Second Quarter2014

17.9 15.1

80.1 83.8

98.0 98.9

Satisfied Very Satisfied

0.0

10.0

20.0

30.0

40.0

50.0

% Yes

37.2 39.4

Second Quarter 2013

Second Quarter 2014

0.0

10.0

20.0

30.0

40.0

50.0

60.0

% Yes

48.4 56.2

Second Quarter 2013

Second Quarter 2014

%

% %

%

21

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

7 © Copyright 2014. | PCD-1 – 08.05.14

Second Quarter 2013 Second Quarter 2014

n = 582 n = 615

Used Internet to Get Travel Information for this Trip (% Yes) 90.4% 92.3%

Booked Travel for this Trip on the Internet (% Yes) 62.5% 66.4%

Activities Enjoyed in Area (Multiple Response)

Historic Downtown 86.8% 89.3%

Beach 82.0 84.0

Dining Out 78.4 83.2

Relaxing 65.9 70.3

Walking on the Beach 65.0 69.0

Shopping 58.6 59.1

Sight-Seeing 44.5 50.2

Pool 45.5 43.2

Swimming 38.3 39.1

Shelling 32.3 36.4

Reading 35.0 35.8

State Parks 34.0 34.6

Attractions 22.6 27.9

Wildlife/Environment 23.6 26.2

Antiquing 19.6 21.6

Bars/Nightlife 18.5 19.4

Art Galleries 12.7 15.5

Exercising 16.7 14.5

Water Cruise 11.2 12.7

Visiting with Friends/Relatives 13.3 10.0

Golfing 10.8 9.1

Farmers Market 9.7 8.2

Fishing 6.9 5.7

Internet Use

90.4 92.3

62.5 66.4

0.0

20.0

40.0

60.0

80.0

100.0

Obtain Info on Web for Trip Book Travel this Trip on Web

Second Quarter 2013 Second Quarter 2014

Activities Enjoyed (Top Four)

86.8 89.382.0 84.0

78.483.2

0.0

20.0

40.0

60.0

80.0

100.0

Historic Downtown Beach Dining Out

Second Quarter 2013 Second Quarter 2014

%

%

22

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

8 © Copyright 2014. | PCD-1 – 08.05.14

Attributes that Describe Amelia Island Well

Attributes that Describe Amelia Island (Top Five)

First Quarter 2013

n = 582

First Quarter 2014

n = 615

Beautiful Beaches 80.1% 82.4%

Historic Downtown 72.2 75.9

Clean Environment 73.5 73.9

Good Food & Restaurants 68.4 70.3

Safe Destination 66.1 66.7

Family Friendly 66.7 64.9

Complete Relaxation 65.7 61.3

Upscale Accommodations 51.3 54.3

A Romantic Place 49.1 51.9

Good Value for the Money 51.9 49.0

State Parks 34.7 36.1

Activities for All Ages 26.4 24.3

Good Golfing 13.9 11.9

Good Water Sports 9.9 10.9

Art Galleries 9.1 10.2

Good Fishing 11.1 9.2

0.0 50.0 100.0

Beautiful Beaches

Historic Downtown

Clean Environment

Good Food

Safe Destination

80.1

72.2

73.5

68.4

66.1

82.4

75.9

73.9

70.3

66.7

Second Quarter 2014 Second Quarter 2013

%

23

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

9 © Copyright 2014. | PCD-1 – 08.05.14

Reasons Visitors Chose Amelia Island for their Trip

24

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

© Copyright 2014. | PCD-1 – 08.05.14

Economic Indicators

25

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

1 © Copyright 2014. | PCD-1 – 08.05.14

Labor Market Net gain of 9.1 million jobs since January 2010.

0.0

2.0

4.0

6.0

8.0

10.0

12.0

-900

-700

-500

-300

-100

100

300

500

700

Jan

-06

Ap

r-0

6

Jul-

06

Oct

-06

Jan

-07

Ap

r-0

7

Jul-

07

Oct

-07

Jan

-08

Ap

r-0

8

Jul-

08

Oct

-08

Jan

-09

Ap

r-0

9

Jul-

09

Oct

-09

Jan

-10

Ap

r-1

0

Jul-

10

Oct

-10

Jan

-11

Ap

r-1

1

Jul-

11

Oct

-11

Jan

-12

Ap

r-1

2

Jul-

12

Oct

-12

Jan

-13

Ap

r-1

3

Jul-

13

Oct

-13

Jan

-14

Ap

r-1

4

Un

em

plo

yme

nt

Rat

es (

%)

Job

Gai

ns

or

Loss

es

(00

0's

)

Payroll Change Natl. Unemployment

26

Amelia Island Visitor Profile Second Quarter 2014 (April – June)

2 © Copyright 2014. | PCD-1 – 08.05.14

Confidence Boost Sentiment soars despite slowing home-price gains.

27

1 United Kingdom United StatesBlue Fin Building 735 East Main Street

110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.str.com

Amelia Island Tourist Development CouncilFor the Month of July 2014 Date Created: Aug 18, 2014

TabTable of Contents 1Multi-Segment 2Trend Amellia Island+ 3Response Amellia Island+ 4Help 5

28

Tab 2 - Multi-Segment Currency: USD - US DollarAmelia Island Tourist Development Council

For the month of: July 2014

Percent Change from July 2013 Percent Change from YTD 2013

2014 2013 2014 2013 2014 2013 Occ ADR RevPARRoom Rev

Room Avail

Room Sold 2014 2013 2014 2013 2014 2013 Occ ADR RevPAR

Room Rev

Room Avail

Room Sold Census Sample Census Sample

Florida 72.7 69.6 115.83 110.19 84.20 76.72 4.4 5.1 9.8 11.0 1.1 5.6 73.4 70.7 131.35 124.30 96.34 87.89 3.7 5.7 9.6 10.3 0.6 4.4 3593 2007 414135 295323

Jacksonville, FL 70.0 64.7 97.54 92.66 68.27 59.92 8.3 5.3 13.9 14.6 0.6 8.9 69.1 65.5 95.40 90.22 65.89 59.12 5.4 5.7 11.5 12.8 1.2 6.6 264 185 26872 21943Jacksonville Beaches, FL 77.5 70.8 156.90 149.11 121.65 105.61 9.5 5.2 15.2 13.7 -1.3 8.1 72.0 68.0 151.04 141.01 108.82 95.95 5.9 7.1 13.4 13.8 0.4 6.3 95 57 7509 5932Savannah, GA 75.4 72.3 102.55 93.60 77.31 67.66 4.3 9.6 14.3 15.5 1.1 5.4 72.3 69.0 103.01 96.85 74.45 66.85 4.7 6.4 11.4 11.3 -0.0 4.7 169 124 14957 12406Brunswick/Kingsland, GA 63.4 58.6 132.70 126.72 84.19 74.24 8.3 4.7 13.4 13.2 -0.2 8.1 58.1 54.2 111.70 109.76 64.88 59.51 7.1 1.8 9.0 8.5 -0.5 6.6 89 59 6741 4719Daytona Beach, FL 69.2 63.2 113.37 109.28 78.41 69.08 9.4 3.7 13.5 12.7 -0.7 8.6 61.6 59.3 105.86 101.21 65.24 60.05 3.9 4.6 8.7 9.6 0.9 4.8 179 79 13447 9206Charleston, SC 80.6 78.8 131.22 118.78 105.82 93.54 2.4 10.5 13.1 13.9 0.7 3.1 75.8 71.7 128.15 121.53 97.16 87.11 5.8 5.4 11.5 11.7 0.2 6.0 171 119 18210 14362Nassau County, FL 79.8 70.6 203.44 194.91 162.28 137.55 13.0 4.4 18.0 17.9 -0.0 13.0 71.3 67.0 191.85 178.64 136.84 119.68 6.5 7.4 14.3 21.0 5.8 12.6 24 13 2266 1955St Johns County, FL 69.6 64.6 120.45 115.27 83.88 74.43 7.9 4.5 12.7 10.8 -1.7 6.1 67.8 64.3 120.85 114.72 81.88 73.72 5.4 5.3 11.1 9.5 -1.4 4.0 77 44 5543 3944Hilton Head/Beaufort, SC 81.6 80.1 183.93 167.15 150.03 133.89 1.8 10.0 12.1 12.1 0.1 1.9 62.2 60.3 148.23 136.01 92.15 82.06 3.0 9.0 12.3 15.2 2.6 5.7 46 33 6041 4398Fort Walton Beach, FL 88.2 84.0 201.25 189.20 177.60 158.86 5.1 6.4 11.8 16.1 3.9 9.1 63.2 63.0 152.46 144.56 96.42 91.09 0.4 5.5 5.8 8.9 2.9 3.3 84 43 9625 5828

A blank row indicates insufficient data. Source 2014 STR, Inc.DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents.

RevPARADROcc %

Year to Date - July 2014 vs July 2013

RoomsRevPAR PropertiesADR

Participation

Occ %

Current Month - July 2014 vs July 2013

29

Tab 3 - Trend Amellia Island+ Currency: USD - US DollarAmelia Island Tourist Development Council

For the Month of July 2014

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 2014 2012 2013 2014This Year 66.0 73.6 72.0 68.8 74.3 73.1 66.9 61.0 62.7 55.2 41.8 54.8 63.7 74.1 78.4 79.4 78.7 83.3 63.1 69.0 73.3 57.2 62.0 66.7Last Year 55.3 71.2 75.0 60.2 71.2 74.7 57.4 54.6 58.4 45.7 40.5 51.3 66.0 73.6 72.0 68.8 74.3 73.1 61.7 63.1 69.0 55.3 57.2 62.0

Percent Change 19.2 3.2 -4.0 14.3 4.3 -2.1 16.5 11.7 7.4 20.8 3.1 6.7 -3.4 0.8 8.9 15.5 5.9 13.9 2.1 9.5 6.1 3.4 8.4 7.6

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 2014 2012 2013 2014This Year 155.27 216.47 219.02 211.90 209.40 218.86 189.44 175.79 181.64 175.48 150.40 152.86 161.73 241.78 237.92 229.29 226.15 226.57 182.60 201.99 215.40 171.89 187.83 201.34Last Year 142.76 201.75 193.79 196.55 195.15 185.28 166.66 158.60 168.48 153.96 146.86 140.37 155.27 216.47 219.02 211.90 209.40 218.86 179.56 182.60 201.99 168.68 171.89 187.83

Percent Change 8.8 7.3 13.0 7.8 7.3 18.1 13.7 10.8 7.8 14.0 2.4 8.9 4.2 11.7 8.6 8.2 8.0 3.5 1.7 10.6 6.6 1.9 9.3 7.2

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 2014 2012 2013 2014This Year 102.40 159.22 157.73 145.74 155.53 160.06 126.66 107.27 113.87 96.87 62.81 83.75 102.99 179.23 186.60 182.16 177.92 188.68 115.14 139.47 157.86 98.28 116.39 134.23Last Year 79.00 143.73 145.39 118.26 139.02 138.45 95.66 86.62 98.35 70.35 59.50 72.05 102.40 159.22 157.73 145.74 155.53 160.06 110.87 115.14 139.47 93.31 98.28 116.39

Percent Change 29.6 10.8 8.5 23.2 11.9 15.6 32.4 23.8 15.8 37.7 5.6 16.2 0.6 12.6 18.3 25.0 14.4 17.9 3.8 21.1 13.2 5.3 18.4 15.3

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 2014 2012 2013 2014This Year 40,656 54,932 55,680 57,536 55,680 57,536 57,536 55,680 57,536 55,680 57,536 57,536 51,968 57,536 55,680 57,505 55,650 57,505 360,494 367,032 393,380 620,441 619,566 677,348Last Year 47,572 52,731 51,030 52,731 51,030 52,731 52,731 51,030 52,731 51,030 45,012 45,012 40,656 54,932 55,680 57,536 55,680 57,536 360,188 360,494 367,032 620,196 620,441 619,566

Percent Change -14.5 4.2 9.1 9.1 9.1 9.1 9.1 9.1 9.1 9.1 27.8 27.8 27.8 4.7 0.0 -0.1 -0.1 -0.1 0.1 1.8 7.2 0.0 -0.1 9.3

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 2014 2012 2013 2014This Year 26,814 40,404 40,100 39,573 41,358 42,079 38,468 33,976 36,068 30,738 24,028 31,523 33,095 42,650 43,670 45,684 43,781 47,889 227,308 253,432 288,292 354,748 383,905 451,570Last Year 26,326 37,566 38,284 31,728 36,354 39,403 30,265 27,871 30,782 23,318 18,237 23,104 26,814 40,404 40,100 39,573 41,358 42,079 222,411 227,308 253,432 343,067 354,748 383,905

Percent Change 1.9 7.6 4.7 24.7 13.8 6.8 27.1 21.9 17.2 31.8 31.8 36.4 23.4 5.6 8.9 15.4 5.9 13.8 2.2 11.5 13.8 3.4 8.2 17.6

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 2014 2012 2013 2014This Year 4,163,305 8,746,294 8,782,598 8,385,502 8,660,159 9,209,435 7,287,559 5,972,582 6,551,550 5,393,954 3,613,739 4,818,590 5,352,338 10,311,989 10,390,004 10,474,868 9,901,026 10,850,097 41,506,934 51,190,511 62,098,912 60,977,250 72,109,642 90,918,296Last Year 3,758,335 7,578,870 7,419,131 6,236,066 7,094,388 7,300,708 5,043,993 4,420,472 5,186,215 3,590,147 2,678,304 3,243,218 4,163,305 8,746,294 8,782,598 8,385,502 8,660,159 9,209,435 39,935,787 41,506,934 51,190,511 57,868,503 60,977,250 72,109,642

Percent Change 10.8 15.4 18.4 34.5 22.1 26.1 44.5 35.1 26.3 50.2 34.9 48.6 28.6 17.9 18.3 24.9 14.3 17.8 3.9 23.3 21.3 5.4 18.3 26.1

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun JulCensus Props 14 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

Census Rooms 1452 1772 1856 1856 1856 1856 1856 1856 1856 1856 1856 1856 1856 1856 1856 1855 1855 1855% Rooms Participants 95.2 96.1 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 94.9 94.9 94.9 94.9 94.9 94.9 94.9

A blank row indicates insufficient data. Source 2014 STR, Inc.

DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents.

Year To Date Running 12 Months

Year To Date Running 12 Months

Year To Date Running 12 Months

Year To Date Running 12 Months

Year To Date Running 12 Months

Year To Date Running 12 Months

2013

2014

2014

2014

2014

2014

2014

2014

2013

2013

2013

2013

2013

2013

Supply

RevPAR

ADR

Census %

Occupancy (%)

Revenue

Demand

-10-505

10152025303540

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Monthly Percent Change

Occupancy ADR RevPAR

0.02.04.06.08.0

10.012.014.016.018.0

Year To Date Running 12 Months

Overall Percent Change

Occupancy ADR RevPAR

30

Tab 4 - Response Amellia Island+Amelia Island Tourist Development Council

For the Month of July 2014

STR Code Name of Establishment City & State Zip Code Aff Date Open Date RoomsChg in Rms J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D

44497 Amelia Hotel & Suites Fernandina Beach, FL 32034 May 2002 May 2002 86 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○47061 Beachside Motel Fernandina Beach, FL 32034 Jun 1977 Jun 1977 2048799 Closed Bailey House Fernandina Beach, FL 32034 Jun 2003 Dec 1993 0 Y24037 Closed Ocean View Motel Fernandina Beach, FL 32034 Jun 2004 0 Y19824 Closed The 1735 House Amelia Island, FL 32034 Jan 1997 Jun 1925 0 Y53702 Comfort Suites Oceanview Amelia Island Fernandina BeachFernandina Beach, FL 32034 Aug 2006 Aug 2006 50 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●20111 Days Inn Fernandina Beach Fernandina Beach, FL 32034 Nov 2008 Dec 1986 134 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●30447 Elizabeth Pointe Lodge Amelia Island, FL 32034 Jun 1991 Jun 1991 25 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○43254 Florida House Inn Amelia Island, FL 32034 Jun 1990 Jun 1990 1842360 Greyfield Inn Fernandina Beach, FL 32034 Jun 1962 Jun 1962 1640136 Hampton Inn & Suites Amelia Island Historic Harbor Front Fernandina Beach, FL 32034 Jun 2000 Jun 2000 122 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●34247 Hampton Inn Amelia Island @ Fernandina Beach Fernandina Beach, FL 32034 Dec 1997 Dec 1997 81 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●10514 Omni Amelia Island Plantation Resort Amelia Island, FL 32034 Mar 2013 Jun 1972 404 Y ● ● ● ● ● ● ● ● ● ● ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●57260 Omni Villas Of Amelia Island Amelia Island, FL 32034 Sep 2010 Jan 1999 259 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●59777 Residence Inn Amelia Island Fernandina Beach, FL 32034 Aug 2009 Aug 2009 133 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●19971 Ritz-Carlton Amelia Island Amelia Island, FL 32034 Jun 1991 Jun 1991 446 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●59000 Seaside Amelia Inn Fernandina Beach, FL 32034 Apr 2008 Apr 2008 46 Y ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ●48469 The Addison On Amelia Island Fernandina Beach, FL 32034 May 1997 May 1997 15

Total Properties: 18 1855 ○ - Monthly data received by STR● - Monthly and daily data received by STRBlank - No data received by STRY - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report

A blank row indicates insufficient data. Source 2014 STR, Inc.

201420132012

DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents.

31

ACTIVITY

32

J U N E 2 0 1 4

TOURISM MARKETING Tourism Sales Efforts

Distributed brochures to island accommodations. Responded to Meeting, Wedding, Tour, and Receptive requests. Provided information bags for corporate, wedding, T/T groups. Welcomed over 100 guests from motor coaches to the historic district. Attended monthly HFBA meeting. Attended JaxSports Board of Directors meeting Depot is currently under restoration. Attended David Yulee statue dedication. Attended DMAI in Daytona, FL.

Administration/Advertising

Weekly Team/Staff Meetings On-going advertising spreadsheet updates Prepared monthly STR report update Prepared monthly FL Sales Tax update Approved June (deadline) magazine ad creative for Paradise Advertising. Approved and processed advertising invoices. Uploaded June magazine reader leads to EQuest Amelia Island print ads during month of June: Atlanta Magazine; VF In-State Summer

Newspaper Insert; Amelia Island Co-op Advertising during month of June: Charlotte Magazine; Charlotte

Weddings; First Coast Magazine; Orlando Weddings; Modern Luxury DC Radio month of June: Jacksonville – WJCT- Television month of June: Spot TV- Atlanta, Charlotte, Nashville; Cable TV – Atlanta,

Nashville, Savannah, Charlotte; PSA Nassau Zip Codes. Meetings brochure – coordinating mailing with Amelia Island Plantation Community

Association, super intendant and city and county managers Meetings/Calls with:

♦ Terri Tonkin, Prevue magazine ♦ Anthony Gordon, Modern Luxury ♦ Dianne Turner, Brand USA ♦ Melissa Hill, My Agency ♦ Stephanie Callugar, First Coast magazine ♦ Dave Reese, Florida First Coast of Golf ♦ Whitney Dick, Atlanta Magazine ♦ Dawn Rodriguez, IMG (GA/FL)

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♦ Drew Rowley, Lonely Planet ♦ Partner Meetings: Seaside, Elizabeth Point Lodge, Residence Inn,

Hampton Inn at the Beach, ERA, Amelia Hotel, and Summer Beach Photo Contest

♦ Launched people’s choice on Facebook ♦ Contest ended 7/31 ♦ Nearly 750 submissions from 150 people

Cooperative Advertising planning and programming Advertising planning Marketing plan planning Group sales event planning Cool Amelia Sale

♦ 18 accommodations participating ♦ URL built ♦ Newspaper and radio advertising ♦ Eblasts

International marketing ♦ WTM ♦ ITB ♦ Advertising research

Visitor Guide ♦ Estimate from Lonely Planet ♦ Estimate from Paradise ♦ Evaluating new creative

GA/FL ♦ Advertising placement ♦ Creative review

Interactive

Continued website redesign process, evaluating three vendors Refining interactive and social media marketing plan for 2015 Post daily on Facebook, increasing reach to 50,000 people for the first time Booking engine referrals from Facebook button growing to average of an extra 15 referrals

per day Participated in inaugural Visit Florida Twitter Chat, quadrupled number of Twitter followers

in 48 hours following Worked on integrated content marketing strategy and designed blog to launch first week of

July Filmed two web videos, posted on Facebook and widely shared Did photo shoot with Nate Deremer to garner image assets for blog, web, social, and other

immediate uses? One component was photo essay showing people on Amelia Island at work in the tourism industry.

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Launched text alert updates for Sea Turtle season (text ‘seaturtle’ to 635-66) Continuously respond to inquiries generated on Facebook page Activated Google + page to show posts from YouTube and selected Facebook posts Promoted Amelia Island’s recognition as one of Travel + Leisure’s “Best Towns for the 4th of

July” as well as USA Today “Most Romantic Beaches” Promoted Photo contest on Facebook and with production and distribution of postcards Created Instagram frame and introduced it to attendees at David Yulee statue dedication Visited new and relocated downtown businesses to take photos and garner content for

promotional posts Added page on keeping our beaches clean to website Refined placement for Harborfront webcam Added numerous new businesses to website listings Loaded eNewsletter articles onto Ameliaisland.com Reviewed and approved press releases from Hayworth Creative Ongoing analysis of email campaigns and websites

Special Events/Promotions

Continue to work on FAM’s coming to the Island. Attended the A1A Oceans Trail Meeting. Finalized the 2015 Marketing Plan. Daily review of Trumba. Continuously working with Cvent on the RFP’s. Finished up the BBQ Houston Texas Trip. Followed up with the “Winners” of the Giveaway. Met with Dawn Hagel – AI Marathon Event. 7 days working on AI Video and Photo Shoot. Met with Rotary District 6900 Conference Reps for a site visit. Reviewed Restaurant Week Print Ad’s with Amy. Great Southern Tailgate Cookoff Event - met with and worked on the following:

a) Weekly Conference Calls with Carl Butler.

b) Finalized the Site Map. c) Finalized Tee-shirt, Hats, Beads and

other merchandizing for the event. d) Continue to communicate and enter

BBQ Teams and Vendors. e) Still working on finalizing Insurance. f) Finished Poster and Rack Cards. g) Secured MC for the event.

h) Finalized the Fence and Toilets. i) Ordered event bracelets. j) Finalized Tents. k) Secured Golf Carts. l) Secured Sam’s Club for Judges

Breakfast. m) Secured Kids Zone. n) Met with and finalized the CSC Security

Group.

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ADVERTISING & MARKETING Advertising

Agency continued to receive and review media placement opportunities. Agency began to monitor media for the Spring/Summer 2014 cable and spot TV campaign. Agency presented additional media options for the Georgia vs. Florida campaign. Currently a

promotion with 680 The Fan has been placed. Agency presented a co-op digital media plan for FY2015. Agency shot video for the meetings/groups marketing video, leisure video, nature video and

an activities video. Videos to begin production in July. Agency continued to design CVB staff business cards. Cards will be finalized and sent to

printer in July. Agency refined the annual print ad creative placement plan for FY14 based on the client’s

print plan revisions. The preliminary plan for FY15 is subject to change. Agency finalized development of the 2013 Tourism Economic Impact Fact Card and sent

print-ready files to Client. Agency provided logo files to CVB staff. Agency developed and submitted the Great Southern Tailgate Cook-off Ad for the July issue

of Jacksonville Magazine. Agency developed and submitted the Great Southern Tailgate Cook-off Ad for the August 6th,

13th and 20th issues of Folio Weekly. Agency developed and submitted the Great Southern Tailgate Cook-off Ad for the August

issue of Amelia Islander. Upcoming in July

Agency to continue to review 2014 marketing and media opportunities. Agency to finalize digital co-op plans and present to Client. Agency to finalize additional media recommendations for the 2014 Georgia/Florida game. Agency to finalize Toronto media plan for winter campaign. Agency to finalize productions of the meetings/groups marketing video. Agency to begin Southern Elegance campaign creative evolution. Agency to refine scripts for the leisure and nature marketing videos, then begin production

upon Client’s approval of scripts. Agency to develop a script for the activities marketing video. Agency to finalize new business cards design and submit to printer. Agency to continue to refine concepts for a new Amelia Island brand/Southern Elegance

campaign radio spot. Agency to continue to refine the 2014 creative print plan as needed based on the Client’s

plans.

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PUBLIC RELATIONS

HAYWORTH CREATIVE Media Development

Awaiting contract from Atlanta Eats! TV show, which will feature four area restaurants and the overall destination. Filming would take place end of July for a fall air date.

Provided photo and credit line to Travel + Leisure online writer for inclusion as one of the Top 10 locations to visit July 4 weekend.

Provided July events/information to writer for Chatter magazine – monthly lifestyle publication for Knoxville, Tenn.

Provided summer events information to Heritage Publishing for possible inclusion in upcoming issue.

Sent Fact Sheet and historical information to writer with Artsy Voyager for possible inclusion.

Sent horse riding on the beach information to VISIT FLORIDA for inclusion in equine release they’re preparing.

Sent sample itinerary to Sophisticated Living magazine for possible visit.

Press Trips Followed up with Warren Resen, freelance writer for Observer News (Tampa weekly,

45,000 circulation who visited June 1 through 3. Continued coordinating press visit for Hannah Glaser with GEO Saison (German

Magazine, 127,600 circulation) for July 28 through August 1. Finalized itinerary and will send welcome kit closer to her visit.

Confirmed visits to Fort Clinch and River Cruise for blogger with The Educators’ Sign In.

Confirmed media rate for Sarah Pittard with SoloMomtakesFlight.com to visit July 20-23.

Assisted WJXT-TV with Morning Show First Day of Summer live broadcast from Centre Street.

Followed-up with Sue Collins with BuckHaven Lifestyle Magazine (Atlanta Magazine, 15,000 circulation) and Perimeter North Lifestyle Magazine (Atlanta Magazine, 15,000 circulation) who visited June 12 through 15. Article should appear before the end of summer.

Began discussing a possible press trip for writer from Candian Living magazine; however, writer could only guarantee online coverage. Waiting for in-book confirmation before an itinerary/visit is set.

Working with VISIT FLORIDA Family Insider on possible dates for a summer visit. Continued coordination for the upcoming Romance FAM trip, which is scheduled for

September. Blogger for A Luxury Travel Blog requested comp visit and horseback riding, but unable

to accommodate due it being during the July 4 holiday.

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Media Releases

Distributed Weddings release. Wrote and distributed USA 10Best! Release. Wrote and distributed Great Southern Tailgate Cook-Off Special Package release. Gathering What’s New information from industry for release to be distributed mid-June. Gathering Value Season (Fall) Rates/Offers for release to be distributed end of

June/beginning of July.

Promotions Continued working with Atlanta Gator Club on partnership to promote Florida/Georgia

Weekend. Atlanta Gator Club approved the program. Collected special rates/offers from accommodators, including a grand prize giveaway and have provided this information to the Club President. They will create a special eBlast to their members announcing the special program – due out in July.

Reached out to media in Nashville, Orlando and Tampa to determine interest in Amelia Island promotions. Awaiting proposals/interest.

Miscellaneous Uploaded press releases and select images to the press room on Amelia Island.com. Researched and wrote copy for the July Amelia Island e-newsletter. Following approval,

Hayworth uploaded online. The newsletter will be distributed in July. Provided PR updates for the TDC meeting. Prepared Activity and Publicity Reports.

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J U L Y 2 0 1 4

TOURISM MARKETING Tourism Sales Efforts

Distributed brochures to island accommodations. Responded to Meeting, Wedding, Tour, and Receptive requests. Provided information bags for corporate, wedding, T/T groups. Welcomed over 140 guests from motor coaches to the historic district. Attended monthly HFBA meeting. Attended monthly board meeting of Florida’s First Coast of Golf. Depot is currently under restoration. Attended DMAI in Las Vegas.

Administration/Advertising

Weekly Team/Staff Meetings On-going advertising spreadsheet updates Prepared monthly STR report update Prepared monthly FL Sales Tax update Meetings brochure – coordinating mailing with Amelia Island Plantation Community

Association, super intendant and city and county managers Meetings/Calls with:

♦ Terri Tonkin, Prevue magazine ♦ Anthony Gordon, Modern Luxury ♦ Dianne Turner, Brand USA ♦ Melissa Hill, My Agency ♦ Stephanie Callugar, First Coast magazine ♦ Dave Reese, Florida First Coast of Golf ♦ Whitney Dick, Atlanta Magazine ♦ Dawn Rodriguez, IMG (GA/FL) ♦ Drew Rowley, Lonely Planet ♦ Partner Meetings: Seaside, Elizabeth Point Lodge, Residence Inn,

Hampton Inn at the Beach, ERA, Amelia Hotel, and Summer Beach Photo Contest

♦ Launched people’s choice on Facebook ♦ Contest ended 7/31 ♦ Nearly 750 submissions from 150 people

Cooperative Advertising planning and programming Advertising planning Marketing plan planning

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Group sales event planning Cool Amelia Sale

♦ 18 accommodations participating ♦ URL built ♦ Newspaper and radio advertising ♦ Eblasts

International marketing ♦ WTM ♦ ITB ♦ Advertising research

Visitor Guide ♦ Estimate from Lonely Planet ♦ Estimate from Paradise ♦ Evaluating new creative

GA/FL ♦ Advertising placement ♦ Creative review

Approved July (deadline) magazine ad creative for Paradise Advertising. Approved and processed advertising invoices. Uploaded July magazine reader leads to EQuest Amelia Island print ads during month of July: Jacksonville Magazine (BBQ Ad); VF Official

Visitors Guide; Florida First Coast of Golf Play Florida (golf guide) Amelia Island Co-op Advertising during month of July: Charlotte Weddings; Orlando

Weddings; Modern Luxury DC. Radio month of July: Jacksonville – Villages Radio Cool Amelia

Interactive

Chose SliverTech to redesign website, targeted launch is end of December, work started second week of July

Prepared next level content and strategy audit for SilverTech team Met with lodging stakeholders to inform offerings for interactive and social media marketing

plan for 2015 Post daily on Facebook, increasing reach to 50,000 people for the first time Booking engine referrals from Facebook button growing to average of an extra 15 referrals

per day Launched blog.ameliaisland.com Transitioned from underperforming monthly e-newsletter to weekly emails, featuring the

opportunity to spotlight stakeholder special offers and populated by new blog Attended conference on social media marketing techniques and measurement with presenters

from JetBlue, Yahoo, Oracle, Dunkin’ Donuts, LinkedIn and influential social media speakers and bloggers. Group is evaluating Amelia Island for next year’s meeting.

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Run text alert updates for Sea Turtle season (text ‘seaturtle’ to 635-66) Continuously respond to inquiries generated on Facebook page Number of “likes” on Facebook page steadily increasing, currently closing in on 25,00 Completed successful Facebook ad placement to boost Great Southern Tailgate Cookoff and

photo contest Updated site and managed team listings for Great Southern Cookoff website Promoted final month of photo contest, which generated over 700 entries, increased

Facebook reach during “People’s Choice” selection, and drove traffic to Facebook page from ameliaislandphotocontest.com

Managed and supported Jax News 4 “First Day of Summer” shoot in downtown Fernandina Visited new and relocated downtown businesses to take photos and garner content for

promotional posts Updated photos and listings for new visitjacksonville.com website Met with Brenna Dacks from Visit Florida about international and interactive marketing

opportunities Added numerous new businesses to website listings Loaded eNewsletter articles onto Ameliaisland.com Reviewed and approved press releases from Hayworth Creative Ongoing analysis of email campaigns and websites

Special Events/Promotions

Continue to work on FAM’s coming to the Island. Attended the A1A Oceans Trail Meeting. Continue to Finalize the 2015 Marketing Plan. Daily review of Trumba. Met with Seaside Amelia to discuss Amelia Island CVB 2015 Marketing Efforts. Met with Elizabeth Pointe Lodge on 2015 CVB Marketing Efforts. Met with the Residence Inn on 2015 CVB Marketing Efforts. Met with Summer Beach to discuss the CVB Marketing Efforts. Spoke with and set an appointment to meet Keith Lozott Creator of the Redfish Rally TV

Series. Attended a luncheon at the Ritz with a group coming in – Fellowship of companies for Christ. Continuously working with Cvent on the RFP’s. Contacted and working with Karen Werling and folks from Beachfront Bargain Hunt TV

Series. Met at Playscapes for funds to be distributed from Texas Roadhouse. Set up a “Collateral” meeting with staff to discuss upcoming 2015 collateral. Followed up with Rotary District 6900 Conference Reps for a site visit. Met with Staff to brainstorm on new and different events to bring to the Island. Met with Deb Cunningham to brainstorm on a Yoga Event. Continuing to work with Amy on Restaurant Week. Great Southern Tailgate Cookoff Event - met with and worked on the following:

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o) Weekly Conference Calls with Carl

Butler p) Met with Allen Fillingame on Webcam q) Set up room block for Gatorbowl r) Continue to communicate and enter

BBQ Teams and Vendors s) Finalized Insurance t) Met with Putt Putt u) Met with City Manager on Slide v) Met with Nan Voit on Slide w) Reached an agreement with Slide x) Met with Gil Langley on re-cap of event

to date y) Secured Police and Fire z) Followed up with Sam’s Club for

Judges Breakfast aa) Secured Kids Zone bb) Added some CSC Security Group cc) Met with Rob from NFS about a

sponsorship of the GSTC dd) Ordered Signs ee) Ordered Flags ff) Cleaned out storage gg) Organized supplies for event

hh) Followed up with Winn Dixie ii) Followed up with Vendors jj) Followed up with sponsors kk) Started the creation of the task list ll) Created bags for workers, VIP’s,

Bartenders, Teams, Sponsors, Judges and staff

mm) Started the creation of the full page ad in the NL

nn) Started the creation of the front and back flyer for the event

oo) Created stick on signs for standup posters in the accommodations for “Free Entry with Room Key”

pp) Started working on staffing qq) Received Permit from City rr) Created a “Free Entry Pass” for this

year’s event ss) Got Great Clips on as a sponsor tt) Started the Backyard Judges list uu) Hired Beach Cleanup Crew vv) Set up electrical service for event

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ADVERTISING & MARKETING Advertising

Agency continued to receive and review media placement opportunities. Agency continued to monitor media for the Spring/Summer 2014 cable and spot TV

campaign. Agency presented additional media options for the Georgia vs. Florida campaign. Currently a

promotion with 680 The Fan has been placed. Agency refined and re-presented the co-op digital media plan for FY2015. Agency refined and re-presented the Toronto Winter campaign media plan. Agency refined and re-presented the additional FL vs GA media campaign plans. Agency refined scripts for the meetings/groups marketing video and presented to Client.

Currently waiting on Client approval. Video scheduled to be finalized in August. Agency refined and presented the leisure video and nature video scripts. Currently waiting on

Client feedback. Agency developed the activities video script and presented to Client. Currently waiting on

Client feedback. Videos tentatively scheduled to begin production once meetings video is finalized.

Agency finalized CVB staff business cards and submitted to printer. Agency provided logos to Client as needed. Agency refined the annual print ad creative placement plan for FY14 based on the client’s

print plan revisions. The preliminary plan for FY15 is subject to change. Agency coordinated materials for the Amelia Island Bed & Breakfast Association’s

September insertion in Charlotte Magazine. Agency developed and submitted materials for the August issue of Local Palate magazine. Agency developed and submitted materials for the September issue of Southern Living.

Upcoming in August

Agency to continue to review 2014 marketing and media opportunities. Agency to finalize digital co-op plans and present to Client. Agency to finalize additional media recommendations for the 2014 Georgia/Florida game

with Client. Agency to finalize Toronto media plan for winter campaign with Client. Agency to develop and present 2015 TV media campaign. Agency to submit materials for the FL vs. GA campaign with 680 The Fan. Agency to finalize productions of the meetings/groups marketing video. Agency to discuss collateral materials needed for 2015. Agency to present Southern Elegance campaign creative evolution concepts to Client. Agency to continue to refine the 2014 creative print plan as needed based on the Client’s

plans. Agency to submit and or coordinate materials for the following insertions:

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o Nashville Lifestyles Magazine – September o Westside Journal – Great Southern Tailgate Cook Off BBQ Ad o Atlanta Magazine – October o Modern Luxury – October

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PUBLIC RELATIONS HAYWORTH CREATIVE

Media Development

Decided to hold on Atlanta Eats! TV show. Will make next-step decision after numbers from programming of other destinations is provided for review.

Provided What’s New information to M&C for North Florida Guide. Provided information to VISIT FLORIDA re equine opportunities on island, as well as

photos for distribution of materials at VF media reception at polo event. Sent lobby and pool photos for Omni Amelia Island Plantation to M&C for NFL Guide. Reached out to Lynn Seldon re TrailBlazer magazine article on Florida’s East Coast. Sent information on what’s new to Travel + Leisure for their Florida update in the December

issue. Sent advertorial for Atlanta magazine for the September issue (100 words of copy and

image). Sent destination images to Destination Weddings & Honeymoon magazine for Nov/Dec

destination feature. Provided details to Travel + Leisure for Amelia Island’s selection as one of Quirkiest Towns. Provided media and consumer responses to be used as needed to bacteria issue in Florida.

Press Trips

Finalized itinerary and sent welcome kit for Hannah Glaser with GEO Saison (German Magazine, 127,600 circulation) for July 28 through August 1 visit. Will follow-up with writer next month.

Confirmed itinerary for Art Sbarsky with Travel Weekly (visiting Aug. 11-14). Confirmed visit for Andy Schrader with Southern Living (visiting Aug. 1&2). Confirmed visit for Scott Fais with Florida on a Tankful (airs on Central Florida News 13 and

Bay News 9) for Aug. 13 & 14). Confirming visit for Mary Haban with Convention South for Sept. 28 & 29.

Media Releases

Sent Cook-off release out via Wire Service. Sent What’s New release out to national media. Created and distributed Cool Amelia release to trades and Central Florida media. Created Fall Value Release and sent to client for review. Upon approval, will distribute to

appropriate media outlets.

Promotions

Waiting on final details from the Atlanta Gator Club on partnership to promote Florida/Georgia Weekend. Atlanta Gator Club approved the program. Collected special

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rates/offers from accommodators, including a grand prize giveaway and have provided this information to the Club President. They will create a special eBlast to their members announcing the special program – due out in July.

Miscellaneous

Uploaded press releases and select images to the press room on Amelia Island.com. Researched and wrote copy for the August Amelia Island e-newsletter. Following approval,

Hayworth uploaded online. The newsletter will be distributed in August. Prepared Activity and Publicity Reports.

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