MCVP IM-COMMMC REPORT FEBRUARY

United in Purpose, Growing through Actions

Audience Overview

Traffic Sources Overview

Content Overview

Member activity on IT Platforms Overview

Team Plan/ Individual Plan Contribution Progress

Product Strategy Channel

Measurable of Project Crowdfunding promotion of GCDP Projects

Key Mos Crowdfunding and showcasing website structure + donations platform

100%

What have been done Crowdfunding and showcasing website structure + donations platform

Team Plan/ Individual Plan Contribution Progress

Product Strategy Sales

Measurable of Project Number of subscribers to the sellers program

Key Mos 30 PLANNED – 157 EXECUTED. 533%

What have been done Promotion of the sales opportunity on MCGAZINE and

myaiesec.net

Team Plan/ Individual Plan Contribution Progress

Product Strategy Channel

Measurable of Project Number of members subscribed to the exchange programs PLANNED 350. EXECUTED 2 – 0,6%

What have been done Implementation of application forms and internal communication

channels (blogging).

Team Plan/ Individual Plan Contribution Progress

Product Strategy Delivery

Measurable of Project EPs subscribed to the integrated XP program 150 PLANNED. 15 EXECUTED – 10%

What have been done Email promotion to EPs mailing list

Team Plan/ Individual Plan Contribution Progress

Product Strategy Delivery

Measurable of Project # of collected cases. # of cases promoted 152 COLLECTED CASES. 13 INTERNALLY PROMOTED – 7.6%

What have been done Showcasing worldmap Cuéntanos tu historia showcasing webform to collect cases.

Promoted on the LCs.

Team Plan/ Individual Plan Contribution Progress

Product Strategy Channel

Measurable of Project Number of organizations subscribed through the PODIO CRM 30 PLANNED. 0 EXECUTED – 0%

What have been done IGIP and BD Portfolio website implementation + PODIO CRM

Integration

Functional Achievements

START local discounts and scholarships implementation. Adjusted OGX contract policies implementation

20 LCs with PODIO Premium Partnerships. Armenia got the full partnership.

National showcasing and internal promotion alignment with LCVPs.

Internal Communication policies redefining

Matching platforms on the MCGAZINE and OGIP specific talent recruitment platform on the students website.

Conclusions

Endomarketing as a main responsibility of COMM is still not clear at local level.

National alignment is not longer the bottleneck. We require faster induction processes in order to speed up the performance of COMM-IM when it comes to content creation.

More people with a journalist and advertisement profile allocated in AIESEC are required in both Marketing and COMM if we want to BOOST the number of published showcasing stories.

Next Steps

ICX leads generation through Papalito and Referidos campaigns.

Familias Globales internal promotion for cases collection and membership subscription.

Integrated XP products showcasing

Internal communication breakdown reporting by LC