, marketing and product development cv

8/8/2019 , Marketing and Product Development CV

1/3

SANDEEP RAOC-1, DAFFODIL, POWAI, MUMBAI-400076

Ph:25705604 Email:[email protected]

BUSINESS TECHNOLOGY PRODUCT-DEVELOPMENT EXECUTIVE

Motivated master's-degreed achiever with highly visible senior-management accountabilities eagebring to your firm ability to significantly increase growth, profitability, efficiencies, and shareho

value.PROFESSIONAL PROFILE

y Performance-driven, entrepreneurial marketing professional with 15+ years of continuousadvancement and expertise in international business, sales and marketing, and technicalapplication/product/R& D engineering.

y Proactive self-starter with track record of initiative, personal responsibility, ownership of reputation for removing obstacles and making things happen.

y Highly analytical thinker with demonstrated ability to scrutinize technical and financial day Strong leader who effectively motivates others and directs top-level strategic corporate iny Superlative interpersonal communicator, presenter, and negotiator; delivered effective pre

to corporate senior executives; successfully negotiated agreements to avoid litigation.

y Creative, dependable, and enthusiastic change agent with proven track record in improvinefficiencies, reducing costs, and increasing revenues.

y Skilled coalition-builder with multicultural experience through extensive Asian and Europy Strategic marketer with history of developing brand strategies to reposition and retain bran

AREAS OF EXPERTISE

y Business Developmenty Development of New Client Opportunitiesy Lead Generationy Customer Satisfactiony Strategic Market Planningy International Marketingy Merchandisingy Account Presentation Developmenty Inventory Management Planning and Issue

Resolution

y Market Segmentation

y Product Developmenty Brand/Product Marketingy Brand Rationalizationy Pricing Rationalizationy Full Product Life-cycley Product Line Extensionsy Product Commercializationy Product Assortment/SKU Any Product Marketingy Product Definition/Identificay Managing Product Developm

PROFESSIONAL EXPERIENCE


2/3

Director, Marketing and Product Development, Graficali, Mumbai, 2003 to present

y Having created performance-driven culture that ensures accountability and personal respolead, develop, coach, and motivate 19-member teams - in product management, marketingcommunications, pricing administration, research, development, and engineering - to acco

corporate business objectives; led division to record fiscal year.y Oversee high operating budget; develop annual budgets for sales/marketing/engineering ey Lead and manage marketing strategies across three business units and 26 brands; ensure th

strategies include market segmentation definition and analysis, competitive analysis and s

well as channel strategy and key account penetration plans; lead pricing analysis and imply Supervise and lead creative team in developing and executing integrated marketing progra

including market analysis, tactical marketing programs, and lead generation through direcmarketing, advertising, PR campaigns, and part icipation in conferences and trade shows; f

divisional business plans designed to capturing share of new/changing markets; created nestyles for sales literature and trade ads, establishing consistency in marcom media.

S. Rao

Manager, New Technology Integration and e-Business Marketing, Global Marketing,

Trio Marketiers, Pune, July 2002 to March 2003

y Managed market positioning efforts and lead brand-development initiatives that differenticompany's products and services; ensure compelling value propositions and create detaile

market plans that deliver value to market and provide new business opportunities.y Employed overseas vendors/manufacturers to achieve profitability while meeting quality

Championed LEAN projects that have yielded Rs. 27 crore in soft and hard savings for 12

Developed brand and channel strategies to more effectively grow global market share; grenearly 6 percent in 2003 while served market decreased up to 11 percent.

y Increased new-product sales as percentage of total sales 15 percent in 16 months.y For the fiscal year, increased gross profit 370 basis points, while reducing marketing SG &

percent.y Integrated new processes into marketing and product development, including a stage-gate

product development process that reduced average time-to-market from 14 months to 8 mformal product life-cycle management process that reduced 18 percent of SKUs in first fiv

y Expanded product portfolio with national catalog houses, increasing sales 42 percent with

Manager, Product Management, Icon Resources, Pune, 1997 to July 2002

y Led group to FY02 Pune region sales exceeding Rs. 30 lacs and Rs.70 lacs globally.y Defined and prioritized annual must-do projects, introducing new products and programs,

group's product life-cycle efforts in optimizing inventory of standard and non-stock standamarket segmentation, and professional development for staff employees.


3/3

y Functioning as global coordinator, developed and executed strategies to grow worldwide mshare.

y Oversaw staff of two product managers, a product analyst, and an administrative assistanty Provided sales force with unparalleled service and support; facilitated numerous Rs.1 cror

orders from OEMs and tier 1 suppliers.

y Championed two corporate strategic initiatives - including a first-to-market product platfomicro components market - requiring cash-flow analysis, business planning, sales channelcontract negotiations, manufacturing and engineering resource alignment, and assignment

force teams.y Reduced product category's cost by an average of 46 percent while improving product appy Developed and negotiated 20+ domestic and international licensing agreements.y Proactively sought to learn current/future critical needs of Japanese OEMs, who control m

global market.

EDUCATION

y Master of Business Administration, Jamnalal Bajaj Institute of Management Studies (JBIMy Bachelor of Business Administration, Mumbai University

PROFESSIONAL RECOGNITION

y Winner of Advanced Technology Marketing Award of Excellence, Info Park, Mumbaiy Selected, Icon Resources Leadership Program, Center for Creative Leadership, 2001

PROFESSIONAL AFFILIATIONS

y Society of Manufacturing Engineers (SME)y Project Management Institutey Product Development and Management Association

, marketing and product development cv

Documents