- making tradition obsoleteGdansk march 27th

By creating products and projects we believe in, within the fields we enjoy, in a manner we can be proud of, we aim to inspire ourselves and others without ever compromising our core value of treating the Earth with respect.

ecologyeconom

y

social

what about culture...

ownership

“the flow of capacity undermines our possibility to enjoy it”

usership

best product

consumerengagement

attitude vs. actionswedish pop. pro buying organic products

75%attitude

4,5%action

predictably irrational

collectionlibrary

making traditions obsolete

United Nations population growthbi

llion

peop

le

2012 pop of 6.8 billion

82 000 000 ton fibers

2030 pop of 9.0 billion

200 000 000 ton fibers

find your sweet-spot

michael lindmike@uftd.net