Rebellion RewardsLoras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg,

Adam Schwoebel

Student Reward Program Research

Kansas State University STUDENT REWARD

PROGRAM Two years running Doubled student attendance

STUDENT REACTION Rival game highest incentive

to get students involved Most points get first entrance

REWARDS Experiential rewards are

better than common items

ADVICEDo not assume you will know what the student population will want, respond and build off of what they do and do not want

University of Wisconsin Only used for Men’s Basketball program Improvements made every year Prizes include:

• Money to bookstore• Dinner with Bo Ryan• Wisconsin T-Shirt

Incorporate social media sites (Twitter, Facebook, Foursquare)

Works with Row 27 Sponsors include:

• Coca Cola• Noodles & Company

University of Oklahoma Program includes every sport Points reset every year Big Social Media Impact:

• Facebook, Twitter, Youtube, Instagram

Works with Row 27 Partners with:

• Taco Bell• Mitchell’s Jewelry

Rebellion Rewards

Target Market UNLV Undergraduate Students

0

500

1000

1500

2000

2500

3000 Men’s Basketball Student Attendance 2012-2013

Student Attendance

Sponsorship Sony

Electronics

Nike

Structure of Rebellion Rewards

Benchmark gameso San Diego State University (SDSU)o University of New Mexico (UNM)o University of Nevada Reno (UNR)

Groupso 2 to 10 people

Student Social Media Research

ChipsChips Action

5,000 Attending exhibition game

4,000 Attending non-conference games (excludes home opener)

3,500 Attending conference games (excluding UNR, SDSU, UNM)

2,000 Attending home opener, UNR, SDSU or UNM

750 Staying for the whole game

500 Arriving before tip-off

400 Attending program information session

100 Instagram post at game with #RebellionRewards #StackinChips and @RebellionRewards, the official

account (limit one per game)

30 Sharing Facebook “Rebellion Rewards” posts with #RebellionRewards #StackinChips

30 Retweeting “Rebellion Rewards” posts with #RebellionRewards #StackinChips

ZĞďĞůůŝŽŶ

ZĞǁ ĂƌĚƐ

ZĞďĞůůŝŽŶ

ZĞǁ ĂƌĚƐ

Men’s Basketball Home Schedule 2013-2014

Rewards

Chips RewardSigning up for program

Rebellion Rewards wrist band bracelet

3,000 T-Shirt (with #RebellionReward #StackinChips)

5,000 $25 Gift card to UNLV bookstore

8,000 Sony Earbuds12,000 Mini-UNLV basketball

autographed by the team

20,000 Sony Portable Bluetooth Speaker

Top 2 chip earners Sony flat screen TV and surround sound system

Top 5 groups *Based on average chips per group

Trip to UNR for the UNLV game

Raffle Rewards

Chips per entry Reward1,000 Entered in raffle for

dinner with Dave Rice*5 winners

1,000 Sit in on pre-game team meeting*2 winners

2,000 Entered in raffle to attend game with Jerry Tarkanian*2 winner

How to put Rebellion Rewards into Action?

Row 27 Studios Headquarters

o Minneapolis, MN

Current Clientso University of Oklahoma o University of Wisconsin Madisono University of Maryland

Partnerso Paciolan

Row 27 and UNLV

Program website

FanMaker Software

Annual Fee

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Average Atten-dance

# of Active Users

Gender Split

Class Level

RebellionRewards

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Gender Split

DATE OPPONENT

9-15 Informational Meeting

11-1 vs. Dixie State

11-5 vs. Adams State

11-8 vs. Portland State

11-12 vs. UC Santa Barbara

ADD NEW EVENT

EDIT EVENT

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Player Profile

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Gender Split

ADD NEW CODE

Code: Insert Code Here

Chip Value: ####

Valid: Start date – End date Submit

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Gender Split

Chips Action

5,000 Attending exhibition game

4,000 Attending non-conference games (excludes home opener)

3,500 Attending conference games (excluding UNR, SDSU, UNM)

2,000 Attending home opener, UNR, SDSU or UNM

750 Staying for the whole game

500 Arriving before tip-off

400 Attending program information session

100 Instagram post at game with #RebellionRewards #StackinChips and @RebellionRewards, the official account (limit one per game)

30 Sharing Facebook “Rebellion Rewards” posts with #RebellionRewards #StackinChips

30 Retweeting “Rebellion Rewards” posts with #RebellionRewards #StackinChips

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

ADD NEW REWARD

Chips: 20,000

Submit

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Gender Split

Message:

Dear Rebellion Reward member,

Congratulations on reaching 20,000 chips! You are now eligible to cash in your chips for a Sony Bluetooth Speaker Ball!

Thank you for your continued support of the UNLV Men’s Basketball team!

Rebellion Rewards Staff

Row 27 SoftwareDashbo

ardEven

tsPlayers Code Point

sStor

eEmai

lSurvey

Question #1:

Type of Response:

Question #2:

Type of Response:

Student View

Marketing

How to Reach Students Email introducing program

Informational Meeting

Fans selected to high five tunnel

Half-time in game promotionso Nike

Neon T-Shirts and men’s basketball team

T-Shirts

Webpage

Registration

Press Release

Newspaper Coupon

Mailbox Stuffer

Thank you! Questions?