« local knowledge – worldwide network » 1 marketing & branding committee: wrap up global...
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Marketing & Branding Committee:Wrap up
Global Meeting in London,2 May 2009
« Local knowledge – worldwide network »« Local knowledge – Worldwide network »
Diana LipkaWBN Director Member Services
WBN Shanghai ConferenceOctober 2012
#WBNShanghai
Your WBN Website
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Key discussion points
• Brief recap• Tour of the site• Answer questions• Hear what you want• Identify priorities for next 6 months
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Recap
• Goals of new website– Move to easier to update platform– Sell WBN to multiple audiences– Connect the members
• Website went live on June 30th
• Feedback from members – very positive– Professional yet interesting appearance– Excellent links– Like the look and feel
• Tour of the public website
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Members Only side of website
• Key goals– Easy access to proprietary information
• FactSheets• Axco
– Connect & communicate with members
• Under construction• Tour of members side of website
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Challenges & Upsides
• Unusual website permits 1 member (WAPP) from each firm to edit– Difficult for web designer to build– Members side has recurring bugs– Public website – no issues
• WAPPs give access to members side– WBN outreach now about 800 members
worldwide!
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Priorities for next 6 months
• Resolve major bugs• Get Fact Sheets updated• Get WBN content loaded
– Current & historical documents in 1 place
• Add alert button • Determine what membership want to
add next
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Possible Features
• Discussion groups – General, Owners, Board, Committees– Benefits or P & C focused groups
• Pay membership dues & conferences• Videos• Links to LinkedIn• RSS feeds• Super Admin in each region
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Balance possible with practical
• What will the membership really use?
• What is good use of WBN staff time
• Your suggestions needed
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To Support Us
• Update your Fact Sheets• Send testimonials & content to your
WAPP• Be patient with Members side rollout• Give feedback of what you want and
need
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