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kreditucentras.lt, Lithuania

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About kreditucentras.lt - LITHUANIAKey information

• Kreditu Centras is based in Lithuania (EU member)• Business established in 2009, as UAB “PRO INVEST GROUP”• Operating in the market under brand name kreditucentras.lt• Acquired by Digital Finance International in 2016• Digital Finance International - rapidly expanding fin-tech company that provides

unsecured financing to customers from emerging markets, operating in 14 countries in Europe and Asia, with Assets of over 70 mln eur

• Kreditucentras.lt provides Online Instalment loans with ticket size EUR 100 – 3000• Loan portfolio of thEUR 1’900 as of 31 Dec 2018.

Geographic footprint - LITHUANIA

• Currency EUR• Population of mio2,8• Working age population mio1,6• GDP blnUSD 53 (2018)

― Growing ~4% in 2019• GDP per Capita thUSD 19 (2018)• Average salary Netto EUR 800

― Growing ~10% in 2019

Key financials Market

• No. of competitors: 37• Market size: mioEUR 228• Market share of kreditucentras.lt: 1% (big upside potential to increase market

share)• Activity is licensed and highly regulated by Central Bank of Lithuania• Cap on interest rate of 75%; debt to income ratio of 40%• 2 day grace period• Financial statements must be audited and public

309

416

548

760

0

100

200

300

400

500

600

700

800

2018A 2019B 2020B 2021B

Net profit, kEUR

1,0501,315

1,595

1,931

0

500

1,000

1,500

2,000

2,500

2018A 2019B 2020B 2021B

Sales, kEUR

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ProductInstallment loan

• Ticket sizes EUR 100 - 3000― Average ticket size currently EUR 650

• Possible term from 3 to 36 months― Average term currently 25 months

• No collateral needed• Decision time – 15 min

Pure online process

Clients in segments Clients

–50

100150200250300350400450500

Jan-

18

Feb-

18

Mar

-18

Apr-

18

May

-18

Jun-

18

Jul-1

8

Aug-

18

Sep-

18

Oct

-18

Nov

-18

Dec

-18

Jan-

19

Feb-

19

Mar

-19

Apr-

19

May

-19

Jun-

19

Jul-1

9

Aug-

19

Sep-

19

Oct

-19

Nov

-19

Dec

-19

New IL's Repeaters IL's

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MarketingDigital channels

• Marketing strategy is focused on digital channels, which are easiest to track and measure :

― SEM― SEO― Display ads / GDN― Social networks― Affiliates, City Ads, Peer to peer lending platform redirections― Loans Brokers

Targets for channel mix

Differences from competitors Fastest growth opportunities• Conservative (low risk) underwriting : all customers have stable income,

<40% DTI (debt to income ratio) • Fast – 15 min to money• Clear procedure, short application form• Call center and customer care services• Current team in the market for 10Y• Cost-efficient / IT focused - costs are optimized, due to various IT solutions,

automation, as little as possible man-work

• Increasing ticket size:― Current ticket size is reduced in IT due to our limited financial

posibilities to attract more clients with lower loans― Letting our repeaters increase ticket to maximum (3000 EUR)

would give quick result • Increasing average term:

― Currently limited to average ~25months― By extending to 28-30 month great possibility to increase our

portfolio size, disbursements and revenue