[] link building tools and techniques(bookzz.org)

7/25/2019 [] Link Building Tools and Techniques(BookZZ.org)

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LinkBuilding:StillaHolyGrail?

NotthefastandthefuriousstylebutIam

ary ray

http://www.garyviray.com


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LinkBuilding...Timeintensive.

Frustrating.Sometimesconfusing.Yet

'

thetrumpcardforhigherrankings.


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Link Popularity

Link Popularity

is made up of quality and quantity of inbound links.

*** It is one of the most influential factors for determining how a websiteperforms well in search engine rankings.

eywor eme

made up of anchor texts, phrases used in pointing to your site fromother domains which are detected b search en ines.

**** The closer your keyword theme reflects the keyword optimization

profile you used when optimizing your pages, the better your SEO

.

**** A comprehensive keyword theme is the heart of overall inbound link

quality, which, in its turn, is at the core of a strong l ink popularity

factor.


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Outboundlinks


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Inboundlink


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Reciprocallinks


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Onewaylink


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The Batman - Joker Relationship

occurrence in the on-page element like the meta tags,

title tags, etc.

Web developers used keywords stuffing technique!

Problem : The search engines had to find a way to take control over the

spammers!

Search Engine started to give more and more weight to the

elements out of direct control of a Web page creator.

Search engines made the assumption that the greater the

number of links from other sites pointing to a website, the more

popular the website and therefore the higher quality resource.

Website owners figured out many ways to get links pointing to

their sites. Whoa!!!! LINK FARMS.

Link farms are pages made up of long lists of unrelated links.


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The Batman - Joker Relationship

Search engines gradually shifted away from

estimating the link quantity and started toassign a quality factor to each of the links

.

Now websites that have a

links are looked upon favorably by the search engines


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Link Quality

Link Quality Factors:

*

* Relevance of the content of the linking site to the content of your site

e evance o wor s use n e anc or ex o e n s o e con en o your

page that the link points to

* Number of other links on the linkin a e. The lower this number the more

valuable the link

Links pointing to your site from a low ranking, low traffic and unrelated

.


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Link Quality

One-way link mostly influences your link popularity.

Site 1

Site 2

Oneway

link

Sometimes it is assumed that outbound links might decrease a website's linkpopularity. This is wrong.

,

away any link popularity when you link to another site.


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Link Quality

Reci rocal l inks can add to our l ink o ularit if the website that ouexchange links with has higher link popularity than your site.

Reciprocallinks

However, reciprocal links are not as powerful as inbound one-way links,

because the search engines assume such links are produced in an artificial manner

.


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Link Building Tips

WARNING!

Do not add your link to a large link list.

Important search engines like Google recognize this and don't count these asinbound links.

In fact, your rankings may even be damaged as a result.

Do not link to a website just because of its high Google PageRank.

When you link to the sites with a high PageRank that means nothing for your own

rank.

However, if it is a professional resource with valuable content for your visitors, youshould definitely link to it!


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Link Building Tips

What you should remember!

The best and most effective way of increasing your search engine ranks is working to

improve your website's link popularity.

- , -

directories.

-To get the best quality inbound one-way links, your site needs to providevaluable content, then request a link from sites similar to yours.

Increasing link popularity is a time-consuming and sometimes frustrating

.

But it is definitely worth the time and effort when you see a dramatic increase in

traffic.


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Google PageRank

The actual formula based on Google official paper for PR is as follows:

PR(A) = (1-d) + d (PR(X1)/C(X1) + ... + PR(Xn)/C(Xn))where

X1...Xn are pages all point to page A.

d is a dam in factor which can be set between 0 and 1. Goo le usuall sets d to

0.85.

C(X) is defined as the number of links going out of page X.


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Google PageRank

A site with a high PR but a large number of outbound links can nullify its own

+ Pa eRank et as man links to our site from a es with a hi h PR and

a low number of total links.

Obtain as many links pointing to your site as you can, no matter what their, .

It depends on each specific case which variant wi ll get the best out of the PR

formula.


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Google PageRank

ToolbarPageRank

(logbase10)

RealPageRank

0 0.15 10

1

100

1,000

2 1,000 10,000

3 10,000 100,000

4 100,000 1,000,000

, , , ,

6 10,000,000 100,000,000

7 100,000,000 1,000,000,000

8 1,000,000,000 10,000,000,000

9 10,000,000,000 100,000,000,000

10 100,000,000,000 1,000,000,000,000


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GoogleGoldenTriangle


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e n

your n a


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Tapthe ogosp ere

usedirectory

listing

Topicspecificdirectories


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Submit

optimized

content

to


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Free Links


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Pa Links


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exc ange

SiteswithlowPageRankwillnotharmyourPageRank

Placelinksnotmorethan100links/page(accordingtoGoogle

Webmaster

Guidelines)

Pa eRankisvitalbutmostim ortantl thetrafficofthesite

becauseitwillnaturallypassontraffictoyoursite.(Alexa.com)


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o e n exc ange s

Makealinkdirectory(notmorethan100entriesperpage)

Buildalistofyourpotentiallinkpartners

Placealinktotheminyourdirectorybeforehand.

Oncerefusedareciprocation,removethelinkinfavorofinterestedlink

partners.

Personalizeemailmustbesentthatincludesthereasonofinterestfor

thelinkexchange.


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Blo Commentsandtestimonials dofollow

comments

are

good

however;

even

a

nofollow

link

is

equallyimportantbecauseYahooandMSNsimplyignorethenofollow

.

Make

sure

to

vary

your

anchor

texts

as

well

as

your

URLs.

Trytoincludeyousecondaryanchortextsandsubpages.

oosere evan s es

Makesanecommentssoasnottobetreatedasaspam.

Note:

Akismet is

a

good

spam

comment

blocking

plugin.


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a ogan

Su mititto


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3wayLinkExchange


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thesearchengines

https://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.garyviray.com&fr=sf

&bwm=i


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66,439


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SlowLinkBuilding

FastLinkBuildin


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A>B whenthereallinkscoreislowerthanthefreshlinkscore usuallyhappensin

caseofcrappycomment/forumsignature/reciprocal/unrelatedlinks.

.

significantchangeinlocationsduetotheswitchbetweenthesetwovalues.

A


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,

#167,024 #2


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66,439

#7

70,975

#6


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A


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,

searchforthesaidkeyword.Thesiteranking#1hasthehighmostvaluablelinkvalue.

Drilldownuntilthe25th30thpositionintheSERP.Thesitesyoucanfindwillgiveyou

asolidlinkvalue.

Payattentiontothetitletagofthepageyouwantlinkto.Thiswillgiveyouanideaon

Thesitecancarrybrokeredlinksbutofminimalvolumeorelseitwillbeseen

soonerorlaterbyGoogle.

Relevanceofthesiteyouwanttolinkinto.


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LinkstoHighRankingCompetitors

n so yourcompet torsespec a yt oseran ng g certa n y avearea goo

value.

Pa eStren th

LinksfromWikipediaandDMOZandthesitehashighPageRank,lotsofinbound

linksandbloglinks,there'sclearlysomevaluetogettingalink.

PageRankofDomain

APR7domainhasagoodvaluecomparedtoaPR2or0.

InlinkstoDomainviaTechnorati(orGoogleBlogSearch)

.


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KeywordDiscovery

SendingInitialAdvertisingRequests

Usethecontactusformoran availableemailfromthesite.Thest leanda roach

ofyouremailwillgreatlyaffectthesuccessandfailureofyourrequest.

Follow

UpsPricingConsiderations

Trickhereis,offertopayadiscountedrateforayearor2.$500ayearis

$100/month.

CheckingValue

Evaluate&Repeat


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SEOQuake FireFox Plugin

Parameter(Pagerank Checker)byCleverStat.com

RankChecker(AaronWall) http://seobook.com

FastBlogFinder http://www.fastblogfinder.com/

SEOMoz Tools http://www.seomoz.org/

GoogleWebmasterTools http://www.google.com/webmasters/tools/. YahooSiteExplorerhttps://siteexplorer.search.yahoo.com

CommentHut

GoogleAlerthttp://google.com(signupforanaccount)

WebCeo Softwarehttp://webceo.com

DirectoryDenominator


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Warning!ecare u nquery ngtoomuc

available


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http://www.garyviray.com

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