Lesson 3: Advertising and Marketing Effects on Technology

Lesson 4:The Role of Research and Development: A Problem-Solving Approach

Unit 1: Technological Inventions and Innovations

Get one of each of the sheets of paper on the front table.

Log on

Find a product and fill out the information Lesson 3 work sheet asks for. Just fill out the product information.

Happy Tuesday!

Using your product, research to find a current advertisement for the product and current sales figures for the product.

Place your research on the class scatter plot, depicting years and sales income figures for 6 years

Lesson 3Advertising and Marketing Effects on

Technology

◦What are different factors that contribute to the design of and demand for various technologies?

◦Side effects of technologies may turn out to be unacceptable to some of the population and therefore lead to conflict between groups.

◦Technology impacts the routines of daily living, the ways people provide for their livelihood, the ways they interact with other people, and the course of history.

Lesson 3: Reflection

Technological innovation often results when ideas, knowledge, or skills are shared within a technology, among technologies, or across other fields.

Technological ideas are sometimes protected through the process of patenting.

Technological progress promotes the advancement of science and mathematics.

Lesson 3Advertising and Marketing Effects on Technology

Developments in science or technology often stimulate innovations in mathematics by presenting new kinds of problems to be solved.

Developments in mathematics often stimulate innovations in science and technology.

Technology directly affects society, versus science, because it solves practical

problems and serves human needs.

Lesson 3Advertising and Marketing Effects on Technology

Research & Development

Lesson 4: The Role of Research and Development: A Problem-Solving Approach

Who?

How

?

What? Why?

Inventions and innovations are the results of specific, goal-oriented research.

Because the development of technologies these days is driven by the profit motive and the market, many companies have a Research and Development (R&D) department, whose responsibility is to work with innovations.

What is Research & Development?

Companies located in the United States that have research and development activities—both U.S.-owned businesses and U.S. affiliates of foreign parents—reported worldwide sales of $11 trillion in calendar year 2008 and worldwide R&D expenses of $330 billion

We already know that the company’s goals and current fads play a role in product design. Companies spend millions of dollars every year on research and development (R&D) to assist them in the design and marketing of their products.

What is Research & Development?

Companies use R&D to increase profit margins.

Why Research & Development ?

Completely new product

Improve on a current or

previous product

IMPROVED!

Each entity has its own process◦Private Companies◦Public Companies◦Government◦Universities

R& D Teams◦Engineers◦Product Designers◦Researchers◦Scientists◦Creative and technical

knowledge

Who does Research & Development?

Technology/Product need is identified◦ market research◦ research on manufacturing◦ brainstorm

Prototype testing and development Optimization Product documentation developed Manufacturing and Marketing considerations

Full-scale production Release product

How do companies perform R& D?