!FUNTIAGO.CO

M

Fun is money

BUSINESS JUST LIKE A

HUMAN

SETS ITSELF AMBITIOUS

GOALS

HUMAN BUSINESS

EXEMPLARYGOALS

REALDESIRE

EXEMPLARYGOALS

REALDESIRE

BEINGHEALTHY

BEINGSTRONG

BEINGFIT

INCREASINGPROFITS

OPTIMIZINGCOSTS

SUSTAINABLEGROWTH

LONGLIFE

LONGLIFE

TAKINGMEDICINE

USINGSUPPLEMENTS

VOODOORITUALS ;)

DIET +EXERCISE

INTRODUCINGGAMIFICATIO

N

LIMITINGCOSTS

RESIGNING FROM

DEVELOPMENT

CREATIVEACCOUNTING

MASKING

EFFECT

EXTERNAL

MOTIVATION

CENTRIFUGALIMPACT

INTERNALMOTIVATION

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CHOOSE YOUR PRESENTATION

DRY AS DUST

SLIDESTO READ51

GAMIFIED

SLIDESTO PLAY

15

WARMING-UP: FIND DIFFERENCES

START

MEET WILLIAMHE MAY BE YOUR CUSTOMER,EMPLOYEE, CONTRACTOR ...

EXACTLY AFTER

5 MINUTES

HE GAVE UPFROM DOING WHATYOU ASKED HIM TO

MEET JESSICASHE IS AN ACCOUNTANTIN A VERY SMALL COMPANY

IT’S ALMOST 4IN THE MORNING

SHE IS PLAYINGJUST TO REACH THE

HIGHER LEVELIN THE NEWEST GAME

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Congratulations! You took the first step to understand gamificationIT’S NOT THE CASE THAT GAMES MAKE PEOPLE CRAZY. GO ON TO SEE, THAT THEY ARE NOT THE ONLY ONE WHO MIGHT...

NEXT

MISSION 1: STRUGGLE WITH STEREOTYPES

START

Mission 1: Struggle with stereotypes

Level: Disbeliever 0 0

GAMES = MONOPOLY ON ENGAGING

GAMERS = EXTREMELY „EASY” TARGET

GAMERS = MEN, KIDS AND „GEEKS”

GAMIFICATION = SCIENCE-FICTION

GAMIFICATION = CREATING GAMES

GAMES = SMART USE OF PSYCHOLOGY

GAMERS = SATISFIED CUSTOMERS

GAMERS = ALSO WOMEN & SENIORS

GAMIFICATION = VERY OLD RECIPE

GAMIFICATION = TUNING BUSINESS

1530456075

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Great! You’ve just get 75 p. for shooting down bad stereotypesYOUR READINESS TO UNDERSTAND GAMIFICATION HAS JUST INCREASED. IT’S TIME TO FACE WITH ITS DEFINITION

NEXT

MISSION 2: DUEL WITH DEFINITION

START

Mission 2: Dueal with DefinitionLevel: Disbeliever 75 0

DEFINITION FUNTIAGO

GAMIFICATION = THE WAY OFSOLVING PROBLEMS…

…ALSO BUSINESS-KIND…

… USING PSYCHOLOGICALMECHANISMS FROM GAMES

[ ENTER = SHOT ]

Good job! For winning the duel you reached the higher LevelYOU ALREADY KNOW WHAT IS AND WHAT DEFINITELY ISN’T GAMIFICATION. BUT ONLY IN THEORY :) TIME TO PRACTICE!

NEXT

MISSION 3: ACTION-MOTIVATION

START

HERE IS TERRY

THE OLD EMPLOYEEOF SALES DEPARTMENT

HE HAS ALREADY

HAD OVER 20INCENTIVE TALKS

NOW HE’S „SURCHING”FOR A NEW CLIENTTO MAKE YOU BOTH VERY HAPPY

YOU MADE IT!!!

AND NOW YOU ARETHE BOSS OF IT ALL ;)

YOU’VE GOT A HUGEOFFICE BUT AT THE SAME TIME

A HUGE PROBELMWITH YOUR CREW

„THEY LOST THEIR GOOD

OLD ENTHUSIASM”FOR WORK AND SELF-IMPROVE

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Seriously?! You really think that another chat will change anything?TERRY IS A GOOD EMPLOYEE BUT LATELY THERE'S SOMETHING WRONG... SEE WHAT’S REALLY BOTHERING HIM

OK

Mission 3: Action-motivationLevel: Theorist 75 0

HE HEARS „GOOD JOB” ONCE A YEAR

MUCH DEPENDS ON THE BOSS’ „MOOD”

HE DESPISES THE „DOG-EAT-DOG” RULE

HE ‘S NO IDEA HOW OTHERS „ARE DOING”

BONUSES ARE ALWAYS „TOP SECRET”

HE SEES NO ULTIMATE GOAL

HE SEES NO PROGRESS („CONVEYOR”)

AND HIS APPLICATION LOOKS LIKE…AND ALL OF THIS IN ATTRACTIVE FORM

:)

LIVE RANKINGS AND STATISTICS

GAMES = COMPETITION + COOPERATION

RULES = OPEN AND TRANSPARENT

REAL TIME FEEDBACK

EVERYONE KNOWS "WHAT IS THE PRIZE"

LEVELS / MISSIONS (QUESTS) / TASKS

GROUP DEFINES INDIVIDUAL'S GOALS

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Mission 3: Action-motivationLevel: Theorist

LIVE RANKINGS = MOTIVATION

MULTIPLAYER = TEAMWORK

ACCURATE GAMEPLAY = CLEAR RULES

REAL TIME FEEDBACK = NARRATION

VISIBLE REWARD = COMPETITION

LEVELS + MISSIONS = CONSTANT PROGRESS

STORYLINE = WORK BECOMES FUN

75 0

ENGAGEMENT

FRUSTRATION

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Boom! You earned the Badge „Expert on gamification basics”THIS WAS A SIMPLE EXAMPLE ILLUSTRATING ELEMENTARY GAMIFICATION MECHANISMS. WE CAN MUCH MORE :D

NEXT

MISSION 4: THE WONDERFUL CURE...

START

SALES MEDIA

SPORT

LIFESTYLEEDUCATION

MEDICINE

HR

TEAM MANAGEMENT

RECRUITMENT

ADVERTISING

PROMOTION

MARKETING

Mission 4: The wonderful cure...Level: Theorist 75 1

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Misja 4: Jesteś lekiem na całe zło…

Poziom: Teoretyk 75 1

Ha! We operate successfullyin all of these areasONLY IMAGINATION CAN LIMIT THE RANGE OF USE FOR GAMIFICATION. SEE WHAT BENEFITS ARE THERE FOR YOU

OKi

EPILOGUE: MACHINE CALLED GAMIFICATION

START

Epilogue: Machine called gamification

Level: Theorist 75 1

DISLOYALCUSTOMERS

DEMOTIVATED EMPLOYEES

POTENTIALCONTRACTORS

…

FUNTIAGO(TECHNOLOGY)

FUNTIAGO(EXPERTS)

FUNTIAGO(PLATFORM)

CONSULTING(CHANGE IN THINKING)

IMPLEMENTATION(CHANGE IN OPERATING)

OPTIMIZATION(WAY TO PERFECTION)

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SUCCESS

Mission accomplished! You reached the highest Level

”NOW YOU KNOW MORE ABOUT GAMIFICATION THAN MANY MARKETING „STARS”. IT’S TIME TO RUN FUNTIAGO :)

THE END

THIS IS THE END OF THE PRESENTATION, BUT

ALSO THE BEGINNING OF YOURAFFAIR WITH GAMIFICATION!

EARNED POINTS: 75

EARNED BADGES: 1”EXPERT ON GAMIFICATION BASICS”

REACHED LEVEL: 3„PRAGMATIST”

FUNTIAGO.COM COOPERATION BACK ON START

WRITE TO US :-)