+

= Fancy a castle tonight Or an igloo

(Video)Note this slide will be removed

(Show the website)Note this slide will be removed

AirbnbcomFind a Place to Stay

Rent from people in 30607 cities and 192 countries

Brief

bull Founded in 2008

bull Based in SF

bull Market place for unique properties

bull Hosts can list their property for free travelers book the property matching their requirement

What is interesting about the company

Marketplace for unique properties as oppose to traditional hotels motels BampB

Diverse listings such as airbeds tree house castle a room or entire house or traditional places such as hotel room

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

(Video)Note this slide will be removed

(Show the website)Note this slide will be removed

AirbnbcomFind a Place to Stay

Rent from people in 30607 cities and 192 countries

Brief

bull Founded in 2008

bull Based in SF

bull Market place for unique properties

bull Hosts can list their property for free travelers book the property matching their requirement

What is interesting about the company

Marketplace for unique properties as oppose to traditional hotels motels BampB

Diverse listings such as airbeds tree house castle a room or entire house or traditional places such as hotel room

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

(Show the website)Note this slide will be removed

AirbnbcomFind a Place to Stay

Rent from people in 30607 cities and 192 countries

Brief

bull Founded in 2008

bull Based in SF

bull Market place for unique properties

bull Hosts can list their property for free travelers book the property matching their requirement

What is interesting about the company

Marketplace for unique properties as oppose to traditional hotels motels BampB

Diverse listings such as airbeds tree house castle a room or entire house or traditional places such as hotel room

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

AirbnbcomFind a Place to Stay

Rent from people in 30607 cities and 192 countries

Brief

bull Founded in 2008

bull Based in SF

bull Market place for unique properties

bull Hosts can list their property for free travelers book the property matching their requirement

What is interesting about the company

Marketplace for unique properties as oppose to traditional hotels motels BampB

Diverse listings such as airbeds tree house castle a room or entire house or traditional places such as hotel room

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Brief

bull Founded in 2008

bull Based in SF

bull Market place for unique properties

bull Hosts can list their property for free travelers book the property matching their requirement

What is interesting about the company

Marketplace for unique properties as oppose to traditional hotels motels BampB

Diverse listings such as airbeds tree house castle a room or entire house or traditional places such as hotel room

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

What is interesting about the company

Marketplace for unique properties as oppose to traditional hotels motels BampB

Diverse listings such as airbeds tree house castle a room or entire house or traditional places such as hotel room

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Target Market

bull Anyone who has place to rent and anyone looking for a place to stay But mostly for vacationers

bull Average age 35

bull Multiple continentso Listings span 170 countries

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Business Model

bull fee-per-transaction model

bull Free to list

bull Charge host 3 of bookingrent amount

bull Charge 6-12 to guest depending upon the reservation amount higher the reservation amount lower the booking fee

bull Bhavani ndash can you create a stacked bar chart visualizing the percentages if you have time

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

which of their target markets supplies the revenues

bull Vacationers

bull Property owners

bull Property managers

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

How do they reach their target customers

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Their use of web 20 elements

bull Travelers post reviews after staying

bull Property owners are responsible for marketing their listings

bull Travelers create their profile including photo and get reference from friends

bull Owners choose who get to stay

bull Linked to Twitter Facebook for both hostguest

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Any data on their key financials

bull of users of people revenue

bull growth bull 2008 ndash February 2011 1 million bookings in total

bull 2008 - July 2011 2 million bookings in total

bull 10 million nights booked since foundingbull As of July 2012

bull potential global market for vacation rental bookings is at least $100 billion out of peoples second homes and many times more out of peoples primary homes

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Any data on their key financials 2

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Any data on their key financials 3

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Any data on their key financials 4

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Any data on their key financials 5

bull Fundingo 2010 investment round last year in which it raised

just $7 milliono 2011 raised a $112 million round of financing

bull investment values the company at $13 billion (July 2011)o ebay is worth $44 billion

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

How the site is used

bull Airbnb is social website that connects people who have place to spare with those who are looking for a place to stay

bull Airbnb works as mediator between two parties handles communication payment between host and guest

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

Questions

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)

(Instructions)

Team Project 1Research amp Present an interesting dotcom

a 10 minute lsquobriefrsquo

Candidates fab groupon etsy threadless gilt yelp kickstarter dropbox mint

What is interesting about the company

What is their target market their business model which of their target

markets supplies the revenues How do they reach their target customers Their use of web 20 elements

Any data on their key financials of users of people revenue growth How the site is used

Put some 1113089wow1113089 into your presentation

Next step Team captain sends Dr K an email with their candidate for dotcom brief ndashexplain whatrsquos unique or interesting about the dotcom

• + =
• (Video)
• (Show the website)
• Airbnbcom
• Brief
• What is interesting about the company
• Target Market
• Business Model
• which of their target markets supplies the revenues
• How do they reach their target customers
• Their use of web 20 elements
• Any data on their key financials
• Any data on their key financials 2
• Any data on their key financials 3
• Any data on their key financials 4
• Any data on their key financials 5
• How the site is used
• Questions
• (Instructions)