S

Disruptive MediaFor a splintered new world

Questions and Chat

pedram@well.org

My Background

Vitality

Well.Org

Origins

The Urban Monk

New Movies and Shows coming

The Problem

TV Sucks Push media is old and boring Nobody wants to sit through commercials anymore The Model is Expensive

My journey into a pilot

Online Media

Conversational

Two Way

Story Telling / Raw Topics TV has to cater to conservative advertisers that force

things to the middle and make content shitty

Entertaining

Gatekeepers

Film and TV Studios

Radio Stations

Cable Stations

Book Publishers

Agents

Middlemen

New Medium

Youtube (Live) - Chromecast (10 million sold)

Facebook (video available to over 1bn people)

Vimeo – on Apple TV

Apple TV (audio and video- about 30 million boxes)

Roku (10 Million)

Amazon (40 Million Prime Members)

Apple TV

8

Roku

9

Amazon Fire TV

10

New Studios

Netflix

Hulu

Amazon

(HBO)

(Showtime)

Cross Over

Cable TV

PBS

Satellite

Radio Syndicates

Time Determines Medium

Short Form FB, Pinterest, Instagram, Youtube

Long Form Podcasts (apple TV) Youtube (chromecast, native TV apps) Netflix, Hulu, Amazon

Audio

iTunes

Stitcher

SoundCloud

The Way Forward (for now)

Native Youtube Live on your website Promo with social and email support Syndicate everywhere you can Splice clips and put into short form, animated GIFs… Get the “Like” and retarget the traffic back to

show/webpage Opt in and monetization

Resource guide, subscribe, contest, extras..

Monetization

Related Products (home grown)

Relevant affiliate offers on page

Relevant advertisers

Drop cost per lead and connect with people who share similar interests to monetize

Silo each into a campaign/Universe of its own

Optimization

Maintain agile framework

Data driven decisions

Keep costs down and find the model for each show

Once you have a winning formula, grow budget and go big as you can

If you choose, you can license to TV (anybody) because now you have eyeballs, advertisers, monetization, and proof of concept.

Play the Windows

You can license to various platforms to get exposure and money in windows all year

You can run free screenings of paid content between big runs

Don’t discount the traffic and cred that comes back from some of these networks

Monetizing existing assets

Stay Fast and Light

They want great content

The expensive TV look can repel people

Know the medium and the audience for each show

iPhone videos may be the right play for your crowd

GoPros are awesome- as are drones

Keep the Asset

Don’t sign away all rights

You have way more control and opportunity than they do

You can package the asset in a variety of ways and use it to help your brand

FB and Youtube have enormous traffic

TV is not dead but the gatekeepers are dying

Re-License

Corporate Wellness

TPAs and Insurance Companies

Re-invent education

21

Make it Matter

Move the conversation forward

Help make the world better or make them laugh their asses off

Art is back

Get creative or hire creative people and give them a platform to shine

Have Fun

It shows in your work and makes everything better

Your journey is interesting

Live the life of someone who should have a following and you’ll have one

Collaborate with friends and create community