Animal Testing: The Truth Behind The Product

By Chris Owens, Dillon Harrison, Priscila Olague,

and Aaron Pacheco

Our Group

Dillon Harrison – Organic versus Non-Organic Agriculture Aaron Pacheco – Ethics of Meat Consumption Priscila Olague – Genetically Modified Organisms Christopher Owens – Genetically Modified Organisms

Issue

Animal testing behind the products we use every day The real cost behind the items consumers buy

Audience

In the beginning, we hoped to reach as many people as possible but saw it wouldn’t work

Our PSA was specifically tailored towards those who had never considered animal cruelty as a part of product development

Our Discourse Community

Conventions of the genre included concise argument, solid information, and a logical solution presented through textual, visual, and auditory cues

Emotional, simple to understand dialogue played a major role

Development

We considered several topics before arriving at animal testing

Our topics all shared an ethical component After conducting initial research, we concluded animal

testing would be not only a good common ground but a worthwhile topic

Challenges

Maintaining consistency as well as good contrast Designing motion and transition for the assets Deciding how emotional the content in the PSA would be

(choosing content) How information would be communicated (text vs.

narration) Managing time

Organization (Logos)

Stage 1› Describe animal testing

Stage 2› In light of the facts we provide, question the very

existence of animal testing Stage 3

› Advocate for change and provide a solution

Design (Logos)

We did not want to base our arguments on emotional appeals, we believed a logical approach to be more effective

Title sequence seeks to associate household items with animal testing

Image assets depict the horrors of animal testing Final slides contain the names of actual companies

associated with animal testing and refer the audience to a place where they can find further information

Visual look followed the conventions of a PSA

Credibility (Ethos)

Solid information Statistical facts provided Images support our points Attempted professionalism

Emotional Appeals (Pathos)

Imagery› Depict animal suffering

Physical Mental

Diction› Extensive use of language carrying a negative connotation

Music› Sorrowful, reflecting what we believe the animal’s feelings to be

Argument

People should exercise their power as a consumer and boycott animal testing companies

A company cannot function without customers. A boycott would force them to make changes according to what the public wants.

Problem and Solution

Problem: Animal testing is unethical and forms part of many of the products we use every day

Solution: Become informed as to companies that conduct animal testing and boycott them, sending a message of change

Thank You