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Douglas HopkinsCorporate Biography

French Translation July 2004 French Draft, Not Final

French

A lorigine, Douglas Hopkins nest pas le candidat susceptible dtablir lentreprise des parfums et

traitements luxueux. Ayant travaill ses crations pendant presque dix ans, ce parfumeur a dcouvert sapassion pour la langue des parfums presque par accident. Il y a une dizaine dannes, en voyageant

travers lex-Union Sovitique, Hopkins est tomb amoureux d un parfum ancien, dont lide crative

revient Louis XIX, nomm Prastara, qui signifie antique, des temps anciens. Secret trop bien

gard de lpoque de la guerre froide, ce parfum tait rest le parfum dhomme favori et principal l-bas

pendant plus de 40 ans. Il fut tant mu par ce parfum, quil en acheta le droit mondial exclusif et se mit au

travail pour dvelopper ce produit afin que le monde occidental puisse le comprendre.

Chose curieuse, Douglas Hopkins commena sa carrire dans un domaine trs lointain de celui desparfums luxueux et traitements. Vulcanologue pour NASA en MIT, Hopkins passa ses premires annes

voyager autour de monde et escalader les volcans actifs pour mesurer de visu les ruptions souvent

violentes. Ses expditions autour du globe dans lquipe de la NASA lui ont apport la connaissance de la

puissance et de lefficacit des lments dorigine gothermale, puisque ils sont toujours prsents dans les

rgions volcaniques actives, comme lItalie centrale. A linsu de Hopkins ce moment-la, leffort

scientifique contribuera formuler ses traitements innovateurs.

Aprs quelques annes frquenter de tels endroits regorgeant de volcans , Hopkins a ralis

soudainement que sa vraie vocation tait de passer de lempirique au cratif. Ayant vu une de ses photos

druption volcanique en couverture dun magazine, il dcida de poursuivre srieusement sa passion pour laphotographie. Aprs un apprentissage classique auprs de photographes Ansel Adams, Minor White de

MIT , Douglas Hopkins a eu beaucoup de succs en tant que photographe de mode durant 15 ans, avant de

dcouvrir le parfum bien-aim - finalement, cela changerait sa vie encore une fois.

Lexprience qua fait Hopkins de mlanger de deux lignes radicalement diffrentes de ses travaux, lart e

la science, ne semble pas tre lie, mais servit de base pour promouvoir sa vision dans le monde de laBeaut si concurrentiel. Sa connaissance des exigences scientifiques prcises apporte beaucoup la

production des produis o il faut suivre les standards mticuleux quant au contenu et lefficacit. Sonexprience ddition dans le royaume abstrait de la beaut et de la mode, accompagne de dynamisme

artistique, lui permet de conceptualiser des emballages frais et en mme temps dlis, et cependant

voquant le sensation intime profonde, vhiculant une lgance irrvrencieuse caractristique, un

pragmatisme minimaliste anti-chic.

Jusqu prsent, Hopkins cre et maintient soigneusement la production des produits qui portent son nom

une chelle datelier, sassurant que le medium de la communication avec sa clientle est de la plus pure

qualit. Sa signature est dans le charme du parfum, la science est son contenu pour les traitements debeaut. Preuve en est lensemble exotique des senteurs luxueuses, chacune portant des traces familires et

profondes de vie relle, aussi bien que sa nouvelle gamme Geothermology et la collection des

traitements riches en minraux combattant les mfaits du vieillissement et des peaux maltraites parlenvironnement

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English

Simply put, Douglas Hopkins is not a likely candidate to be the founder of a luxuryfragrance and personal treatment company. Creating for more than a decade, thisunlikely perfumer discovered his passion for the language of fragrance almostaccidentally. Twelve years ago, while traveling through the former Soviet Union,

Hopkins fell in love with an ancient, Louis XIV provenanced fragrance calledPrastara, meaning ancient in Russian. A well-kept secret of the cold war era, ithad been the leading mens cologne in that part of the world for over forty years. Somoved by the fragrance he bought the world rights and set to work developing it forWestern appreciation. Today, with the addition of three supremely singularfragrances and a seventy-piece, meticulously produced treatment line, DouglasHopkins finds himself the object of a seriously devout following.

Curious as it may seem, Hopkins began his career as far away from the world ofbeauty as one can be. A volcanologist for NASA at MIT, Hopkins spent his early yearstraveling the world climbing active volcanoes to measure first-hand the often violenteruptions. His expeditions with NASA across the globe brought an incidentalfamiliarity with the powers and effectiveness of geothermal based spa compounds,as they are often found in volcanically active regions, such as central Italy.Unbeknownst to Hopkins at the time, this scientific endeavor would proveinstrumental in formulating his innovative personal treatment products.

After a few years of hazardous hangouts on the peaks of exploding volcanoes,Hopkins came to the realization that his true calling came in a leap from the empiricalto the creative. Upon publication of one of his volcano explosion images as amagazine cover, he began pursuing his lifelong love of photography in earnest. Afterclassical apprenticeship with Ansel Adams and MIT professor Minor White, Hopkinsspent 15 years as a successful fashion photographer before he discovered thebeloved fragrance that would ultimately bend the course of his life and career onemore time.

The seemingly unrelated experience Hopkins gained from the conjunction of tworadically differing lines of work, art and science, became the platform vaulting hispoint of view into the competitive world of beauty. His experience in the preciserequirements of science contributes to products with meticulous standards for bothcontent and efficacy. His publishing experience in the ephemeral abstractions offashion and beauty, coupled with passionate artistic drive, allows him toconceptualize packaging that is at once fresh and unfettered, yet deeply personal,retaining a distinctive irreverent elegance, an anti-chic, minimalist pragmatism.

To this day, Hopkins both designs and maintains a careful, atelier scale ofmanufacture for all products bearing his name, assuring that the medium of hiscommunication with the customer is of the purest quality. In fragrance romance ishis signature; in treatment, science his content. This is evidenced by both his exoticgroup of luxury scents, each bearing intimacies layered by real life, and with his new

Geothermology collection of mineral-rich treatments for the age-added andenvironmentally surface-abused of us.