DEVELOPMENT COMUMINCATIO

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Development communication is the integration of strategic communication in development projects.

 Strategic communication is a powerful tool that can improve the chances of success of development projects.

 It strives for behavior change not just information dissemination, education, or awareness-raising..

Development Communication :- when communication is used to promote social development. Applying the processes, strategies, and principles of communication to bring out positive social changes called development communication

Development communication is the art and science of human communication applied to the speedy transformation of a country

and the mass of its people from poverty to a dynamic state of economic

growth that makes possible greater social equality and the larger

fulfillment of the human potential

5 I’s are important:

• Inform• Instruct• Inspire• Insist• Involve

A feature on development journalism may cover the following issues: • Economic development,• Agriculture and food security•Health, sanitation and medicine• Employment, education and literacy• Environmental sustainability, • urban and rural development, •Gender equality,

Issues which require importance :•Population•Illiteracy•Corruption•Poverty•Disease•Nutrition & Child Care•Sanitation

Is the imparting or exchange of information, ideas or feelings. It is not a one-way process since a message must be received in order for communication to take place

COMMUNICATION

Know your facts Get to the point Respectful of time Present in an organized manner Clarify / Reflect Leave with a plan, due outs, and timeline Exude Confidence

SMALL GROUP COMMUNICATION

Listening is the key to effective communication

The average person has an attention span of about 8 minutes

HOW CAN WE BE BETTER COMMUNICATORS?

KEY ELEMENTS OF THE DEVELOPMENT COMMUNICATION APPROACH

It hinges on feedback: It’s about sustainability and continuity: It’s about community participation: It’s about community participation:

METHODS USED FOR DEVELOPMENT COMMUNICATION

A youth project capturing how young people feel about their lives in this area…their future, their situation, their excitements, their fears .

This could be a campaign leading up to a public meeting with government decision makers on Youth Day rather than an expensive bash at a stadium .

TASKS TO BE PERFORMED BY THE DEVELOPMENT COMMUNICATION OFFICER: networking facilitating interviewing interpreting information (intermediary) researching: -running group discussions,

focus groups, easy questionnaires, community meetings/ writing up case studies

some training

THE DEVELOPMENT COMMUNICATION PROCESS

Step 1: Proximity to the receiver Step 2: Establish credibility Step 3: Consultation Step 4: Involve receivers in planning

(message design or info product) Step 5: The message is developed and

the programme runs Step 6: Evaluate the

message/programme Step 7: Next phase of planning

  Long-term success in development

communications requires that you know to whom you are communicating and why. What does your organization do, whom does it serve.

THE COMMUNICATIONS PROCESS I: CREATING AWARENESS, IMPARTING KNOWLEDGE, INFLUENCING BEHAVIOR