KEILO ADVERT

A N A L Y S I S

a presentation for Visual Media Comm130

by Jayna Smith

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kielo traveladvertisement

this advert was created by the advertisment agency

Y&R in serbia

Dreaming of a Holiday?

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“hand-drawn effect” DESIGN

The orginal photograph is a boring office desk, with the hand-drawn art added it cre-ates a difference between what is reality and what is ‘dreaming’

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Depth of Field

PHOTOGRAPHY

The orginal photograph shows depth of field. The backgound is out of focus and the front is in full focus. This gives the photo more depth.

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repetiton of colors COLOR

The cream and black colors make the audience feel the boredom of the photograph. The colors make the white of the paper stand out.

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Sans Serif font

TYPOGRAPHY

In this advert there is only sans seif fonts. It fits with the design of the advert of “dreaming” vs. reality.

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kielo travelnew advertisement

You dreaming of your vacation?

this advert was created by Jayna Smith in her BYU-i

Visual media class

are you dreaming of your vacation?

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“hand-drawn effect”

You dreaming of your vacation?

DESIGN

The hand-drawn art added it creates a difference between what is reality and what is ‘dreaming.’ This is consistant with the orginal advert.

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Depth of Field

You dreaming of your vacation?

PHOTOGRAPHY

I was able to take a photo where the background was out of focus and the front was in full focus. This gives the photo more depth. It’s consistent.

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repetiton of colors

You dreaming of your vacation?

COLOR The background colors are still boring, with a grey computer and black notbook.The colors make the white of the paper stand out. There are simialr colors to the first photograph.

jaynasnotpowerpoint.indd 10 12/9/17 12:58 PM

Sans Serif font

You dreaming of your vacation?

TYPOGRAPHY

In this advert there is only a sans seif font. It fits with the design of the advert of “dreaming” vs. reality and the illistrations. The font matches quite well with the original ad

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Thank You! jaynasnotpowerpoint.indd 12 12/9/17 12:58 PM