© copyright ibm corporation 2011 ibm united kingdom limited page 1 ibm @ wimbledon smarter...

© Copyright IBM Corporation 2011

IBM United Kingdom Limited

IBM @ WimbledonSmarter Insights, better outcomes

Alan Flack Wimbledon Client & Programme Executive

IBM @ WIMBLEDON 2012SMARTER DATA, BETTER INSIGHTS

Sam Seddon

Client and Programme Executive

IBM UK



Agenda

IBM and The All England Tennis Club

The core solution IBM provides It’s all about the data ..and the insights ..and the audience ..and the technology

Why do we do it?

Why would your student’s care?

Q&A



To get you in the mood – a day in the life of The Championships



Unique visitors of wimbledon.com in millions

665

16,900,00

54,000

1877

394

1,529,921

31,360

484,805

869

189

Minutes for longest ever game – Isner vs Mahut in 2010

Number of tennis balls used

Year of the first ever Wimbledon

2012 page views of wimbledon.com in millions

Mobile app downloads in 2012

Number of visitors to Wimbledon in 2012

Kilograms of strawberries consumed

Global TV audience – millions of viewing hours in 2012

Number of countries with broadcast coverage in 2012

Wimbledon by the numbers – a little post lunch test!



IBM help AELTC to maintain and enhance the unique Wimbledon experience

Maintain Wimbledon as the premier Maintain Wimbledon as the premier

tennis tournament in the worldtennis tournament in the world

The best playersThe best players

Good prize moneyGood prize money

Growing revenuesGrowing revenues

InnovationInnovation

Public interestPublic interest

TV demandTV demand New MediaNew Media



Scoring & Statistics System

Player Interview

Scheduling Application

Serve Speed

On Court Displays

Wimbledon Campus

Information System

Press Reports

Player DVD &

Reports

SecondSight

(Player Tracking)

TV Graphics

BBC

In Ground

Displays

DatafeedsSyndicated

Applications

www.wimbledon.com

SlamTracker

Mobile Site

m.wimbledon.com

iPhone App

Android App

IBM collects integrates and distributes a mass of live data to a global audience



REAL TIME DATA

IS CRITICAL AND AT THE HEARTOF OUR SYSTEM



IBM provide the official live statistics for the Championships

~45 Match Analysers Junior County, National and International

Standard

Capture detailed statistics on the match Recorded via specialised data entry

application

Radar technology for Speed of Serve Picks up the speed of the ball within an

instant of being struck.



Over 70 different in-match graphics 2011: new graphics look & 3D Graphics operator sits with the BBC TV directors Graphics used for both domestic and world TV

feeds Over 11,000 hours global TV coverage

TV Graphics are created for the BBC, and drive the need for speed



Is McEnroe that clever? Bring on Wimbledon Information System!

Used by: Broadcast commentators and

pundits. Press Players and coaches

Providing: Live scores & stats Draws Schedules and results Full player and tour info. Stats leader boards Wimbledon match database

Every match since 1877!

The traditional Approach to Information



WIS provides real time data to the media, officials, players and coaches



INSIGHTS

HELPING EVOLVE THE SCIENCE OFTENNIS AND ENHANCE THE FAN

EXPERIENCE



A behind the scenes look at the insights



Live Scores for show-court Matches

Point by point statistic highlights

User can select filters to show aces, winners, double faults, etc

IBM SlamTracker brings analytics to tennis



Visual representation of player’s momentum

Momentum derived based on real-time analysis of game statistics

Turning Points automatically identified and highlighted with descriptions

IBM SlamTracker brings insight to tennis



Based on 7 years of data and 39 million data points

Finds patterns and trends for what players have done when they have won in the past

Keys to the match predicts things each player should focus on to win

Updates in real time during play

IBM SlamTracker brings innovation to tennis



Temp: >22o Park within 500m University Nearby

Sales +26%

IF:

And in the real world…..



Player Movement Tracking measures speed and distance – we can now compare physical fitness!



THE AUDIENCE BRINGING PEOPLE CLOSER TO

THE CHAMPIONSHIPSWHEREVER THEY ARE



www.wimbledon.com is the (new) online face of the Championships



Reaching out to new

Audiences.

Growing the brand

Mobile platforms are now a critical channel for us



TECHNOLOGY

ROBUST, SCALABLE, AVAILABLE WITHOUT WASTING ENERGY



How do you scale for a world wide audience for two weeks?



Analytics help us manage load and optimise cost



ISS Site Protector is our 1st line of defence against online threats

We blocked ~ 80k attacks a day during 2011 Champs.

www.wimbledon.com is a large target and needs to be secure



WHY DO WE DO IT?

BECAUSE WE CAN!



Over 1000 happy clients over the two weeks



Two world leading brands side by side



2012Smarter Planet

1. Cloud Computing

2. Virtualisation

3. Social Business

4. Mobile Computing

5. Big Data

6. Analytics

7. IBM Watson

8. Human / Computer Interaction

9. Security

10. Sustainability & Green IT

11. Consumerisation of IT

Top Trends - 2012

It showcases our innovation and technical capabilities in areas that matter to business – not just tennis fans



SHOULD YOU CARE? WHY IS THIS RELEVANT TO YOUR

STUDENTS?



The future is digital and that means understand IT!

Market forces shape a new client agendaImpacting individuals, institutions and entire industries

Market forces shape a new client agendaImpacting individuals, institutions and entire industries

Hyper-DigitizationHyper-DigitizationHyper-DigitizationHyper-Digitization Mobile RevolutionMobile RevolutionMobile RevolutionMobile Revolution

Social Media Social Media ExplosionExplosion

Social Media Social Media ExplosionExplosion

Power of Analytics Power of Analytics Power of Analytics Power of Analytics One trillion connected objects today – cars, appliances, camera, roadways, pipeline

One trillion connected objects today – cars, appliances, camera, roadways, pipeline

In 2011, time spent on social

media sites surpassed portals such as Google

In 2011, time spent on social

media sites surpassed portals such as Google

5.4Xmore likely that top performers use analytics

5.4Xmore likely that top performers use analytics

50bn smart devices in our homes, appliances, cars – all integrated and connected by 2020

50bn smart devices in our homes, appliances, cars – all integrated and connected by 2020



Tennis in an English Country [email protected]

© copyright ibm corporation 2011 ibm united kingdom limited page 1 ibm @ wimbledon smarter...

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