DAFFFemale Entrepreneur2010

agriculture,forestry & fisheriesDepartment: Agriculture, Forestry and FisheriesREPUBLIC OF SOUTH AFRICA

Guiding document

CEO ChiefExecutiveOfficer

DAFF DepartmentofAgriculture,ForestryandFisheries

DAIS Director:AgriculturalInformationServices

HDI HistoricallyDisadvantagedIndividuals

MEC MemberofExecutiveCouncil

SOE StateOwnedEnterprise

2010

Printedandpublishedby DirectorateAgriculturalInformationServices,DepartmentofAgriculture,ForestryandFisheries PrivateBagX144,Pretoria0001,SouthAfrica

Acronyms

i

1. Background.............................................................................................................................. 1

2. Categories................................................................................................................................ 2

3. Criteriaforcategories............................................................................................................... 2

4. Entries/nominations.................................................................................................................. 4

5. Closingdatesforentries........................................................................................................... 5

6. Provincialadjudicationprocess................................................................................................ 5

7. Nationaladjudicationprocess.................................................................................................. 6

8. Videoproduction...................................................................................................................... 6

9. Prizemonies............................................................................................................................. 6

10. Provincialwinners.................................................................................................................... 6

11. Re-entries................................................................................................................................. 6

12. Nationalawardsceremony....................................................................................................... 7

13. Funding .................................................................................................................................... 7

14. Sponsorshipsolicitation............................................................................................................ 7

15. Publicity.................................................................................................................................... 8

16. Communicationplan................................................................................................................. 8

17. Financialaccountability............................................................................................................ 8

18. Structures................................................................................................................................. 8

19. ListofDAFFFemaleEntrepreneuroftheYear2010coordinators.......................................... 9

20. Provincialworkshops................................................................................................................ 10

21. Supportforwinners.................................................................................................................. 10

22. Structuresandroles................................................................................................................. 10

23. Branding................................................................................................................................... 11

24. Departmentalbudget................................................................................................................ 11

25. Sponsorshipclassification........................................................................................................ 11

26. Criticalpath/milestones............................................................................................................ 12

27. Projectmanagementevaluationprocess................................................................................. 12

28. Contactdetails.......................................................................................................................... 12

Contents

1

TheFemaleFarmeroftheYearAwardswasinceptedbytheformerDepartmentofAgriculturein1999toencourageandincreasetheparticipationofwomeninagriculturalactivities.Theeventitselfawardedtheeffortsandcontributionsofwomeninmattersoffoodsecuritythroughbackyardandlarge-scaleproductionaswellasvalue-chainactivities.Overtheyears,itbecameanempowermentplatformthatrecognisedtheentrepreneurialskillsofwomeninthesector.Insomecases,thewomenbecameavaluablepoolforplacementandtotransformvariousboardsofStateOwnedEntities(SOEs).ThisannualeventcommencesatprovinciallevelandculminateswiththeNationalFemaleFarmeroftheYearAwardstakingplaceattheendofWomen’sMonth.

Thecategoriesshouldappealtoprogressiveentrepreneurshipandencourage:

• Foodsecurityandforestry

• Valuechainactivities

• Tradeandexport.

The2009FemaleFarmeroftheYearAwardswasreviewedatameetingheldinBloemfonteinon21October2009andattendedbycoordinatorsandheadsofcommunicationfromallprovincesexceptfortheWesternCape.Thatprovincetenderedanapology.

ThereviewacknowledgedthefollowingFemaleFarmermilestones:

• Thecompetitioncelebrateditstenthanniversarywiththefullparticipationofprovinces.

• ConstantfinancialsponsorshipfromTotalSA.

• Thesupportofprovincestohostthenationalevent.

• Entrepreneurialinnovationoffemalefarmersandtheircouragetoventureintopreviouslymale-dominatedagriculturalactivities.

• Theparticipationandsupportoftheprivatesectorespeciallyintheadjudicationprocess.

The following challenges were noted:

• TheconceptwastoonarrowanddidnotsufficientlyaddressthefullspectrumoftheHDIs(inotherwords,thedisabledandyoungpeople).

• Themodelisaonce-offinterventionwithoutfollow-up(sustainability).

• Theawardsneedtomotivatesubsistencefarmerstobecomesmallholdersandthencommercialproducers.

• Ithasalwaysbeendifficulttosecureprizesandincreasesponsorshipparticipation.

• Themodeldidnottakeintoaccountthedifferentstagesofbusinessgrowth(newcomersvs.seasonedproducers).

• Themodelwasoutdatedandneededtobealignedwiththedepartmentalmandate(includingforestryandfisheries).

To align this competition with the new mandate of the Department of Agriculture, Forestry and Fisheries, the following is proposed:

• ChangethenameofthecompetitiontobecomeDAFFFemale Entrepreneur of the Year.

• ThecompetitionshouldtakeintoaccounttheexpandedmandateoftheDepartmentofAgriculture,ForestryandFisheriesandthereforeawardfemaleproducers/entrepreneursinallsectors.

• Thecompetitionshouldbeguidedalongthesameprinciplesofpromotingwomeninthevarioussectors.

1. Background

2

Thefollowingcategories,subcategoriesandprizesareproposed:

Category Subcategories Prizes

BestFemaleWorker FarmworkerForestryworkerFisheryworker

R50000R50000R50000

BestSubsistenceProducer FarmerForesterFisherProcessor

R50000R50000R50000R50000

TopYoungEntrepreneur FarmerForesterFisherProcessor

R50000R50000R50000R50000

TopEntrepreneur:Smallholder HorticultureandCropsLivestockForestryFisheriesProcessor

R65000R65000R65000R65000R65000

TopEntrepreneur:Commercial HorticultureandCropsLivestockForestryFisheriesProcessor

R65000R65000R65000R65000R65000

TopEntrepreneur:ExportMarkets HorticultureandCropsLivestockForestryFisheriesProcessor

R65000R65000R65000R65000R65000

OverallWinner OnewinnerdrawnfromtheTopEntrepreneurcategories

R100000

Total R 1 625 000

In addition to the prizes above the DAFF and provincial departments will give support (skills) to the winners.

Forfemaleentrepreneurstobeeligibleforthecompetition,theymusthavetheirownbusinesses.Inthecaseofpartnerships,ownershipofwomenshouldbe80%andcompaniesmustberegisteredintheirnames.Inthecaseofatrust,80%ofthetrusteesmustbewomenandactive.Ininstanceswheremanagementisinthehandsofmanypeople,abusinessestablishmentwillbeenteredasalegalentitycollectivelyrepresentingthegroupandwinningsmustbesharedequitably.

PeoplewhohavebeenreceivinggovernmentfundinginTopEntrepreneurcategoriesforthepastthreeyearsarenoteligibletoenter.

2. Categories

3. Criteriaforcategories

3

3.1 Top Entrepreneur: Export Markets

3.1.1 Atleast60%ofthebusinessshouldbeexportofproduceandhaveproofofthetransactions.

3.1.2 Demonstrateadegreeofinnovationandcreativityinimprovingexistingfarmingsystems.

3.1.3 Produceforexportmarkets–withproductsdistributedacrossprovincialboundariesandinternationaloutlets.

3.1.4 Showcommitmenttocareforthenaturalresourcesandensuresustainabilityoftheseresourcesandalsodemonstrateresponsibleuseofproductioninputs,e.g.pesticides,fertilisersandvaccines.

3.1.5 Demonstrategoodsenseandinnovationinfinancialmanagement.

3.1.6 Createandretainjobsintheenterpriseandaddvaluetothecommunity.

3.2 Top Entrepreneur: Commercial (individuals or groups)

3.2.1 Selltolocalandnationalmarketsandhaveproofofthetransactions.

3.2.2 Manageafairlyorganisedstorage/coldstoragefacilityforproduce.

3.2.3 Thegroupshouldhavedefinedmembershipandroleswithinaproperlyconstitutedentity.

3.2.4 Demonstratetheabilitytoworkaspartofacohesiveteamforatleast2years.

3.2.5 Deliverproductsofhighqualityinordertobeattractivetoconsumers.

3.2.6 Demonstrateadegreeofinnovationandcreativityinimprovingfarmingmethods.

3.2.7 Illustratecommitmenttocareforthenaturalresourcesandensuresustainabilityoftheseresourcesandalsodemonstrateresponsibleuseofproductioninputs,e.g.pesticides,fertilisersandvaccines.

3.2.8 Demonstrategoodsenseofrecord/bookkeeping.

3.3 Top Entrepreneur: Smallholder

3.3.1 Selltolocalmarkets.

3.3.2 Manageafairlyorganisedstoragefacilityforproduce.

3.3.3 Thegroupshouldhavedefinedmembershipandroleswithinaproperlyconstitutedentity.

3.3.4 Demonstratetheabilitytoworkaspartofacohesiveteamforatleast1year.

3.3.5 Deliverproductsofhighqualityinordertobeattractivetoconsumers.

3.3.6 Producetosellforeconomicgrowth.

3.3.7 Demonstrateadegreeofinnovationandcreativityinimprovingfarmingmethods.

3.3.8 Illustratecommitmenttocareforthenaturalresourcesandensuresustainabilityoftheseresourcesandalsodemonstrateresponsibleuseofproductioninputs,e.g.pesticides,fertilisersandvaccines.

3.3.9 Demonstrateagoodsenseofrecord/bookkeeping.

3.4 Top Young Entrepreneur

3.4.1 Agroup/individualmustselltolocalornationalmarkets.

3.4.2 Demonstratecommunityinvolvement.

3.4.3 Demonstratetheabilitytoworkaspartofacohesiveteamforatleast1year.

3.4.4 Deliverproductsofhighqualityinordertobeattractivetoconsumers.

3.4.5 Producetosellforeconomicgrowth.

4

3.4.6 Illustratecommitmenttocareforthenaturalresourcesandensuresustainabilityoftheseresourcesandalsodemonstrateresponsibleuseofproductioninputs,e.g.pesticides,fertilisersandvaccines.

3.4.7 Demonstrateagoodsenseofrecord/bookkeeping.

3.5 Best Subsistence Producer

3.5.1 Thiscategorycatersonlyforhouseholdandthelocalvillagemarketsonsmallplots.3.5.2 Demonstrateinnovationandcreativityinimprovingfoodproduction.3.5.3 Haveacommitmenttocareforthenaturalresourcesandensuresustainabilityofthese

resources,aswellasdemonstrateresponsibleuseofproductioninputs,e.g.pesticides,fertilisers,vaccines,etc.

3.5.4 Atleast80%oftheoperationmustbeownedbywomen.

3.6 Best Female Worker of the Year 2010 (Agriculture, Forestry and Fisheries)

3.6.1 Thiscategoryrecognisesoutstandingserviceinthesectors.3.6.2 Farmers,foresters,fishersandfishingcompaniestonominateoneworkerforentry.3.6.3 Onlypeoplewhodooperationalworkareeligibletoenter.3.6.4 Theworkermustnotownanyfarm/entity.3.6.5 Theworkermustnotberelatedtothefarmer.3.6.6 Male-ownedfarmsarealsoallowedtonominatethebestfemaleworker.

3.7 Overall Female Entrepreneur of the Year 2010

3.7.1 ThewinnerinthiscategorywillbechosenfromthewinnersintheTopEntrepreneurcategories:ExportMarkets,Commercial,SmallholderandtheYouth.

3.7.2 Thefollowingcriteriawillbeusedtoawardthewinneronascaleof1to10pointsonindividualbullets:• Soundfinancialmanagementskills• Prospectsforgrowth• Hands-onapproach• Investmentinresearch• Jobcreation• Skillstransfer• Usageofnewtechnology• Community/socialinvestmentcontribution• Youthparticipationandexposure• SupportforcontributiontoMillenniumDevelopmentGoals.

4.1 Provinces

4.1.1 TheprovincialcoordinatorsandmembersofthepublictonominatepotentialFemaleEntrepreneursoftheYear.

4.1.2 ProvinceshavethelibertytodevelopbrochuresbasedonthisGuidingDocumenttoencourageparticipation.

4.1.3 Allnominationmaterial/profilessenttotheDAFFshouldbeinEnglish,toenabletheNationalPanelofJudgestospeeduptheirprocesses.Wheretheprofileisinanyoftheotherofficiallanguages,asummaryoftheprofileinEnglishshouldbeincluded.ADVDmusthaveEnglishsubtitles.

4. Entries/nominations

5

4.2 National

4.2.1 TheprovinceswillbeexpectedtosubmittheirnomineestotheDAFFbasedonthecategoriesmentionedunderitem2above.

4.2.2 Thenominees’profilesandmotivationsaswellasvideofootageshouldformpartofthesubmitteddocuments.

5.1 Provincialnominationprocessshouldcloseon30 June 2010.5.2 TheprovinceshavetosubmittheirnomineestothenationalDepartmentofAgriculture,

ForestryandFisheriesby31 July 2010.5.3 TheentriesshouldbesenttoMrSteveGalaneatthefollowingaddress:

RoomUAGF04AgriculturePlace20BeatrixStreetArcadiaPRETORIA

or

DepartmentofAgriculture,ForestryandFisheriesPrivateBagX144ArcadiaPRETORIA0001

Telephone: 0123197960/0836357346Facsimile: 0123196943E-mail: DAIS@daff.gov.za

5.4 TheDAFFFemaleEntrepreneuroftheYeareventwilltakeplaceonSaturday,21August2010intheEasternCape.

6.1 ThecoordinatorswillhavetoobtaintheirMECs’approvalonthecompositionoftheProvincialPanelofJudges,andwillalsoarrangesitetoursfortheadjudicationprocess,ifnecessary.

6.2 ItisrecommendedthattheJudgingPanelshouldincludeallmainsectorstakeholders,includingrepresentativesfromtheagriculturalunions,sponsorsandrepresentativesfromthenationalDepartmentofAgriculture,ForestryandFisheries.

6.3 Wherenecessary,adjudicatorsshouldholdinterviewswithnomineestogetabetterunderstandingoftheoperationsofthenominee.

6.4 Thejudgingoftheentriesshouldbecompletedwithin14(fourteen)workingdaysaftertheclosingdate.ThereafterthenamesofthetopnomineesshouldbeforwardedtothenationalDepartmentofAgriculture,ForestryandFisheriesforthenationaladjudicationprocess.

Thewinners’namesshouldbeaccompaniedbythefollowing:

6.4.1 A3-minutevideoprofiling(DVDwithEnglishtranslation/subtitlesifdoneinanotherlanguage).

6.4.2 EachentryshouldhaveitsownDVD.

6.4.3 Awrittenprofileofthenominee(backgroundoftheproject;financialstanding;caringfortheresources;futureplans).

6.4 Elementsortypeofthebusiness.

5. Closingdatesforentries

6. Provincial adjudication process

6

7.1 AdjudicationwilltakeplaceonFridayandSaturday,aweekbeforethegaladinner.

7.2 EntriesfromallnineprovincestogetherwiththeFarmWorkeroftheYearentrieswillbeconsolidatedforthisprocess.

7.3 TheMinister,assistedbytheChiefDirector:StakeholderRelationsandCommunicationwillcomposetheadjudicationpanel.

7.4 Wherenecessary,adjudicatorsshouldholdinterviewswithnomineestogetabetterunderstandingoftheoperationsofthenominee.

8.1 Wherepossible,provincesareencouragedtomakeuseofprofessionalserviceswhentakingvideofootage.

8.2 Thisapproachwillenhancethequalityoftheentriestostandthedeservingfemaleproducersingoodstead.

8.3 ProvincestousethecategoryscoresheettocaptureallinformationneededforadjudicationpurposesontheDVD(tobeavailableatalaterstage).

8.4 CoordinatorstotakechargeoftheDVDmaterialanddoqualitychecks,especiallyensuringthattheinformationprovidedcontainsallrequiredelementsforadjudicatorstoassesstheentrepreneurfairly.

9.1 Winnersatprovinciallevelwillbeawardedcertificatesofrecognitionand50%ofnationalwinnings.

9.2 TheNationalOfficewillonceagaincallforsponsorshipsfortheprizemonies.

9.3 ThiscallwillbedonethroughtheofficesoftheMinister,theDeputyMinisterandtheDirector-Generalrespectively.

9.4 Prizemonieswillbepaiddirectlyfromthesponsorsintothewinners’accounts.

9.5 Provincesandtheindustryshouldensurethatalldetailsofthewinners,especiallybankingdetails,areverifiedtoensuresmoothprocessingofpayments.AlldocumentationtobesenttothenationalCoreTeamwhichinturnwillliaisewiththesponsors.

10.1 Provincialeventsshouldtakeplacelongbeforethenationalevent.

10.2 Provincescanalsodecideonthebestsystemtofollowinordertomonitor,assistandguidetheirsuccessfulwinners.

11.1 Finalistswhodidnotwininanyofthecategorieswillbeallowedtore-enterthesamecategoryafteroneyear.

7. Nationaladjudicationprocess

8. Videoproduction

9. Prizemonies

10. Provincial winners

11. Re-entries

7

11.2 Awinnerisnoteligibletoenterthesamecategoryintwoconsecutiveyears.

11.3 WinnerswhowonatahigherlevelsuchasTopEntrepreneur:ExportMarketsarenotexpectedtore-enterthecompetition.

11.4 Winnersshouldwaitforayeartolapsebeforetheycanre-enterinadifferentcommodity.

12.1 Theprovinceswillhostthenationalawardsceremonyonarotationalbasis.

12.2 AbudgetforthemaineventwillbeallocatedbytheDAFF.

12.3 Alltheprovincialcoordinatorswillassumetheoverallresponsibilityinsupportingtheirprovincialwinnerstoattendthenationalevent.

12.4 Theprovincialcoordinatorsareresponsibleforliaisingwiththeprovincialwinnersaboutsecuringtransport(airorland).

12.5 GueststoattendtheFemaleEntrepreneuroftheYeareventwillbeallocatedasfollows:

12.5.1 Provincesnothostingthenationalevent(50guests)includingtheMECs’guests,officials,nomineesandcoordinators.

12.5.2 Hostprovinceforthenationalevent(150guests)includingtheMEC’sentourage,officials,nominees,coordinators,provincialleadersandstakeholders.

12.5.3 ThenationalDepartmentofAgriculture,ForestryandFisheries(200guests)includingtheMinistryandallministerialspecialguests,officials,sponsors,businessleaders(CEOs’Forum),otherrelatednationaldepartmentsandtheportfolioandselectcommittees.

13.1 Provincialeventswillbefundedfromprovincialbudgets.

13.2 Likewise,thenationaleventwillbefundedbytheDAFF.

14.1 Provinces

14.1.1 Theprovincesareatlibertytosourcesponsorshipfortheirevents,includingprizesfortheirwinners.

14.1.2 Thisalsoincludestheinitiativetogettransportandaccommodationsponsorshiptofacilitateattendanceofevents.

14.2 National

14.2.1 Provincesmaynotapproachthenationalsponsorsforthispurpose.Inthisregard,TotalSAandothersponsorswhichareearmarkedbythenationaloffice.

14.2.2 ThenationalofficewillcirculatealistofpotentialsponsorsforthispurposeandprovincesshouldsolicittheirsponsorshipsinconsultationwiththeDAFF.

14.2.3 Allsponsorshipmoniessolicitedbythenationaldepartmentwillbeallocatedtoprizemoniesonly.

12. National awards ceremony

14. Sponsorship solicitation

13. Funding

8

15.1 ThepublicityfortheFemaleEntrepreneuroftheYearwillberolledoutatprovincialandatnationallevel.

15.2 Provincesareencouragedtomanagetheirownbuild-uppublicitytowardsthemainevent.

15.3 Theprovincialheadsofcommunicationhavetoensuremediapublicityfornominationsaswellascoverageofprovincialevents.

15.4 ItisadvisablefortheprovincestointeractwiththeDAFFDirectorate:Communicationifcapacityisneeded.

15.5 Advertsshouldreflecttheeventsaspartofthenationaleventandtoincludethenamesofthesponsors.

15.6 Atleastonemediastatementinclusiveofthesponsors,aswellastheindustry(fornominationofFarmworkers)shouldbeissuedbyprovincesaspartoftheircommunicationcampaign.

15.7 Thisapproachwillalsoapplytothenationalevent.

16.1 Provincesandindustryshoulddeveloptheirownplans.

16.2 Provincesshoulddeveloptheircommunicationplanstosupportthenationalprogramme.

16.3 TheseprogrammesshouldbeimplementedincollaborationwiththenationalDepartmentofAgriculture,ForestryandFisheries.

17.1 AllprovincesandtheDAFFshouldimplementthisAwardinaccordancewiththePublicFinanceManagementAct(PFMA)andothercodesofgoodgovernance.

NationalSteeringCommittee:ChairedbytheChiefDirector:StakeholderRelationsandCommunication.ThispersonwillberesponsiblefortheconstitutionofthePanelofJudges.

MrSteveGalane ProjectCoordinatorandsponsorshipsolicitor

MsRebeccaTlhabane Logistics/Secretariat

MsPortiaMabuse Logistics/Secretariat

MrJoeLekgatle Paymentandprocurement

MsRincertMoremi Mediaandpublicity

InternationalRelations Protocol

MrMzwandileGovuza Safetyandsecurity

15. Publicity

16. Communication plan

17. Financial accountability

18. Structures

9

Name Postal address Telephone Fax E-mail address

MrSteveGalane PrivateBagX144

PRETORIA

0001

0123197960

0836357346

0123196943 DAIS@daff.gov.za

MsNoziGiwu

EasternCapeDepartmentof

Agricultureand

RuralDevelopment

PrivateBagX0040

BISHO

5608

0406391161

0827809671

0406392245 nozibele.giwu@agr.ecprov.gov.za

MrPitsoMolise

FreeStateDepartmentof

Agriculture

PrivateBagX02

BLOEMFONTEIN

9300

0518618400

0827894480

0518618451 pitso@agric.fs.gov.za

MsAliciaManotwane

GautengDepartmentof

AgricultureandRural

Development

MsNontleSobantwana

PrivateBagX26

RANDFONTEIN

1760

Sameasabove

0114114312

0828026443

0114114300/38

0845827844

0114124013

Sameas

above

alicia.manotwane@gauteng.gov.za

nontle.sobantwana@gauteng.gov.za

MsZandileMasuku

MsThabisileTsanyane

PrivateBagX1244

HILTON

3245

Sameasabove

0333438057

0765056340

0333438057

0333559102 Masuku_zandile@yahoo.com

or

Zandile.masuku@kzndae.gov.za

ttsanyane@yahoo.com

MrThembaniMakhuvele

LimpopoDepartmentof

AgriculturalConservation,

EnvironmentalandLandAffairs

PrivateBagX9487

POLOKWANE

0700

0152944506

0828035648

0152944506 makhuvele@agric.limpopo.gov.za

MsFikileSkhosana

MpumalangaDepartmentof

Agriculture,Conservationand

EnvironmentalAffairs

PrivateBagX4017

KWA-MHLANGA

1022

0825591933 0139472809 fikephi@mpg.gov.za

MrElijahRamafoko

NorthernCapeDepartmernt

ofAgriculture,LandReform,

EnvironmentandConservation

MsLillianKgobokwe

PrivateBagX5018

KIMBERLY

8300

Sameasabove

0538397808

0795436516

0865124353

0538397817

0535465817

eramafoko@agrikim.ncape.gov.za

lkgobokwe@ncape.gov.za

MsThandiweMoripe-Thabethe

NorthWestDepartmentof

Agriculture,Conservation,

EnvironmentandRural

Development

PrivateBagX2039

MMABATHO

8300

0183895337/8

0718624270

0183895434 tmoripe@nwpg.gov.za

MsGizellevanWyk

WesternCapeDepartmentof

Agriculture

PrivateBagX1

ELSENBURG

7607

0218085022

0845871701

0218087605 gizellevw@elsenburg.com

19. ListofDAFFFemaleEntrepreneuroftheYear2010coordinators

10

20.1 WorkshopsinpreparationoftheDAFFFemaleEntrepreneuroftheYearforprovincesandtheindustryhavecommencedduringMarch2010.Forthe2011event,theworkshopswilltakeplacefromSeptembertoOctober2010.

20.2 Theworkshopswilldealwiththefollowing:• Clarification/refinementofcategories.• FormatofDVDsandprofiles.• Prizes.

20.3 Theprovincialadjudicationpanelmembersshouldbeinvitedtoparticipateintheworkshopinordertoestablishbestpractices.

21.1 Toenhancesustainabilityofbusinesses,anannualone-dayworkshopforallnationalwinnerswillbeheldduringSeptember.

21.2 Theagendaoftheone-dayworkshopwillincludeapresentationonthefollowing:21.2.1 ProductionsupportprogrammesoftheDAFF.21.2.2 Exportopportunities.21.2.3 KeynoteaddressbyMinisterorDeputyMinister.21.2.4 Half-dayvisittoonesuccessfulenterpriseclosetovenue.

22.1 The National Steering Committee: Chief Director: Stakeholder Relations and Communication • AlignFemaleEntrepreneuroftheYearwiththedepartmentalprogrammes.• Coordinatethecompetition.• Chairthenationalsteeringcommittee.• Constitutethepanelofjudges.• Directthisprogrammeasawomen’sempowermentinitiative.• Allocatefunds.

22.2 The Core Team made up of the Chief Directorate: Communication: Chaired by Mr Steve Galane• Providesecretarialsupport• Eventsmanagement• Communicationsmanagement• Sponsorshipmanagement• Developandmaintainanationaldatabaseofallthewinners.

22.3 The Provincial Steering Committee: Chaired by the Coordinator• Responsiblefortheprovincialcompetition• Provincialeventsmanagement• Nominationprocess• Facilitatetransportationandaccommodationoffinalists• Provideaftercaretowinners

20. Provincialworkshops

21. Supportforwinners

22. Structuresandroles

11

• Developandmaintainaprovincialdatabaseofallthewinners• Setuptheprovincialadjudicationprocess.

BrandingfortheAwardsshouldbeconsistentatprovincialandnationalevents.Thisappliestoadvertsandotherpublicitymaterial.TheDAFFwillgiveguidanceinthisregard.EachprovincewillbegivenapodiumbannerwitharelevantlegenddevelopedinaccordancewiththeGovernmentProgrammeofAction.

• R900000tohostFemaleEntrepreneuroftheYearevent(850guests)

• R30000fortrophiesandcertificates

• R150000fortheannualfemaleentrepreneurworkshop(forwinners)

• R100000fortheoverallwinner

• R500000formediapublicity

• R300000forbrandingmaterial

• Inaddition,sponsorshipswillbesolicitedtopayprizemonies.

Total: R1 980 000

25.1 Platinum (Main Sponsor/s): In excess of R1 000 000Benefits:

• Attendanceofgalaeventby6memberspluspartners(total12)

• Companylogoprintedincolouronmenu/invitations

• MentionbyMinisterinwelcomingaddress

• Positioningof4 pull-upbannersatevent• 5-minutespeechatgalaevent

• Handoverofcertificate/s,prize/stomainwinner/s.

25.2 Gold (Sponsor/s): R500 000 – R999 999Benefits:

• Attendanceofgalaeventby4memberspluspartners(total8)

• Companylogoprintedincolouronmenu/invitations

• MentionbyMinisterinwelcomingaddress

• Positioningof2pull-upbannersatevent

• Handoverofcertificates,prizesto2nd,3rdprizewinners.

25.3 Silver (Sponsor/s): R350 000 – R499 999Benefits:

• Attendanceofgalaeventby2memberspluspartners(total4)

• Companylogoprintedincolouronmenu

• MentionbyMinisterinwelcomingaddress.

23. Branding

24. Departmentalbudget

25. Sponsorshipclassification

12

26.1 Competition launch (every September)

26.1.1 Mediaannouncementsandinterviews

26.1.2 Postercampaigns

26.1.3 Nominationinvitations

26.1.4 Workshopforprovinces,coordinators,extensionofficersandtheindustry.

26.2 Nomination profiling (May–June)

26.2.1 Completefileofnominees

26.2.2 Biographyofenterprisesandvisuals

26.2.3 Personaldetails,includingbankingdetailsoffinalnominees.

26.3 Provincial adjudication process (July)

26.3.1 CompositionofAdjudicationPanel

26.3.2 Workshopsforadjudicators

26.3.3 Adjudicationprocess

26.3.4 Provincialeventsby14 August 201026.3.5 Nationaleventon21 August 2010.

27.1 Paymentofwinnersbefore30November2010.

27.2 Eventreviewandreporting(post-eventassessment)by30September2010.

27.3 Eventplanfor2011by30November2010.

MrSteveGalaneDirector:Communication

Tel: +27123197312Fax: +27123196943Mobile:+27836357346

E-mail:DAIS@daff.gov.zaWeb: www.daff.gov.za

26. Criticalpath/milestones

27. Projectmanagementevaluationprocess

28. Contactdetails