( client name) analysis and recommendations by: seha consultancy services copyright © 2014.seha...

( Client Name)

Analysis and Recommendations By:SEHA CONSULTANCY Services

Copyright © 2014.SEHA Consultancy Services. All rights reserved

Market AnalysisHigh End25%

Medium End45%

Low End30%


Market Size: $ __M

Market Share (%)

20%

30%

10%

Sector

- Data Centre- Health Care- Water

Treatment

- Commercial- Hospital- Manufacturing

- Residential- Telecom- Agriculture

Competitor

- MNP- TCP- SOP

- MNT- TOP- LTP

- GOP- XPZ- DFE

Copyright © 2014.SEHA Consultancy. All rights reserved

Growth Phase FY’07-FY16

2007 ( Current Year- 5)

2010 ( Current Year-3)

2013 ( Current Year -1)

Forcast 2016Current Year+3

0

500

1000

1500

2000

2500

ACB

Magnetic Con-tactor

Thermal Relays

Electronic Relays

Static Contactor

Isolator

Generators

Total

Growth Market:Static ContactorElectronic Re-lays

Declining Mar-ket:IsolatorThermal Relays

$ M

CAGR:10%

CAGR:12%

CAGR:11%

Path to Market Utilization


End Users Contractors OEM / GOEM Dealers Distributors0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Your CompanyMarket

Focus on Contractors Segment considering sales capability, network reach and profitability

Perception – Price Positioning


- Need to focus on Pricing strategy and Target Medium End Segment.

- Comp 3 is well positioned in market

Weak

Strong Strong

Weak

Price (L1)

Place ( L2)

Promotion (L3)

Product (H1)

Target Market

(H2)

Focus Area:- Technological Improvement.- Competitive Advantage / Disadvantage

Focus Area:- Effective Positioning. - Innovate Product messaging

Focus Area:- Logical distributor channel- Key Account Management

Focus Area:- Channel Training needs.- Strategic Stakes

Focus Area:- Switching-cost.- Cost of Exit.

5’P Analysis

Competitive Positioning


Comp 3 competitive positioning towards Growth.

Growth Chart

Sales :$ 350 M

Data Centre:$ 10 M

$ 360 M

$ 382 M

Hospitals:$ 15 M

Water Treatment:

$ 7 M$ 375 M

Target Growth : $ 32 M

Market Potential: $ 475


SummaryMarket Descriptions Competitiors and Potential EntranceMarket Size: D42 Comp1 F83 Potential Entrance 1 F94Market Share E55 Comp2 F84 Poetntial Entrance 2 F95Product family D43 Comp3 F85 Potential Entrance 3 F96CAGR N82Segmentation Opportunity =Minimum E(46:54)

Path to Market Competitiors PositionImprovement Area M105 M127 is well positioned in the market

Sector Growth: Key IssuesFocus Sector Top 3 Sector PotentialD185 L185 1) F185D186 L186 2) F186D187 L187 3) F187

Grow by 9.14% ( Cell: L 191) in next 18 to 24 months


Contact Information

• Sales / Marketing Enquiry:


( client name) analysis and recommendations by: seha consultancy services copyright © 2014.seha...

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