headlines...chinese new year is a great post-christmas occasion to increase footfall and profits at...

HeadlinesJanuary - February 2020

ON TRADE

Happy New Year

2020

Here’s to a New Decade!0121 428 6850 WWW.SWALLOW.UK.COM

[email protected]

Swallow

HEADLINES · JAN-FEB 2020

Dear Customer… Welcome to the first edition of Headlines for 2020. We hope the festive period has been busy and profitable for your outlet and that you are now looking forward to a positive start to the New Year.

To kickstart 2020 we have some fantastic offers on bottled beers, ciders and soft drinks to help replenish your fridges after the hectic Christmas trading period!

Our great discounted deals are achieved through being part of Unitas Wholesale, supported by our excellent suppliers keen to bring you the very best promotions to drive your business forward.

It is vital that you bring the customers back to your venue at the start of the year. The

Six Nations Rugby represents a great opportunity to attract the crowds – high quality rugby action with national pride at stake. There are also the much-anticipated advanced stages of the Champions and Europa Leagues to look forward to in football, with British teams proudly flying the flag for us in Europe.

2020 is set to be a stellar year of sport from start to finish! The UEFA European Football Championships take place in June and July with matches being held across the continent for the first time in the competition’s 60-year history. There are 12 host cities and the final will be held at Wembley on

12th July. There are so many potential winners that the action is bound to be full of thrills and drama. We also have the Tokyo Olympics to look forward to in July and August. These eagerly awaited events give you a great opportunity to increase your trade this year.

Make a note of the key calendar dates in January and February as these are the perfect times to drive footfall and sales in your outlet. There’s Burns Night, the Chinese New Year and of course Valentine’s Day. So much to look forward to and plan for!

Wishing you all the very best for a Happy & Prosperous 2020.

burns night

jan

25

Super bowl LIV

feb

2

valentine’s day

feb

14

chinese new year

jan

25

Six nations

feb

mar

1

14

FA cup 3rd & 4th Round

jan

jan

4

25&

A New Decade

Swallow

JAN-FEB 2020 · HEADLINES

wholesale drinks solutions

A bit about us…Swallow Wholesale Drinks Solutions is a proud family-run business born and built in the West Midlands, recently celebrating 30 successful years as Birmingham’s leading independent drinks wholesaler. With an impressive product portfolio consisting of Beers, Wine & Spirits, Ciders, Soft drinks, Gas & Snacks, we distribute a vast range of premium brands to the on-trade across the city and its surrounding areas, providing solutions to each customer’s individual drinks needs.

Continuing to supply a variety of establishments and delivering six days a week in our new fleet of branded vehicles, Swallow Drinks aims to provide all of its customers with a fast, professional service that meets their on-going demands.

With our own in-house technical services department Swallow Dispensed Drinks Solutions, we really are the full on-trade service, making us the preferred route to market in the Midlands.

Please feel free to contact us, our friendly and personable team are waiting to help!

We look forward to hearing from you.

0121 428 6850 (option 1) • [email protected]

Swallow


Swallow


£79.99 £83.75 £86.99 £86.99 £86.99 £89.99

Swallow


Swallow


4.2% Pale Ale

£76.99 per 30Ltr

6.0% IPA

£96.99 per 30Ltr

3.6% Session Rye IPA

£71.99 per 30Ltr

5.0% Stout

£89.99 per 30Ltr

CRAFT ALESSankey Grundy

4.0% Citrus Pale Ale

£79.99 per 30Ltr

4.1% Triple Hopped Bitter£79.99 per 30Ltr

4.4% Dry Hopped Lager

£79.99 per 30Ltr

5.5% IPA

£89.99 per 30Ltr

BIRMINGHAM BREWING CO

BANKS BREWERY

3.8% Pale Ale

£63.95 per 30Ltr

5.0% IPA

£72.49 per 30Ltr

4.0% Dry Hopped Lager

£63.95 per 30Ltr

4.5% Pale Ale

£118.50 per 50Ltr

4.8% Cornish Lager

£69.95 per 30Ltr

4.5% IPA

£79.95 per 30Ltr

4.5% Pale Ale

£72.95 per 30Ltr

4.5% California Pale Ale

£69.95 per 30Ltr

LAB CULTURE

ST AUSTELL

Swallow


CRAFT ALESSankey Grundy

4.2% Pale Ale

£84.95 per 30Ltr

5.5% Freshest Hops

£89.95 per 30Ltr

4.1% Fruity Pale Ale

£89.95 per 30Ltr

4.7% Milk Stout

£93.95 per 30Ltr

GREENE KING

WILD BEER

MEANTIME

4.0% Lager

£74.95 per 30Ltr

4.1% Yakima Red Ale

£76.49 per 30Ltr

4.3% Pale Ale

£78.50 per 30Ltr

4.6% Lager

£72.99 per 30Ltr

4.6% IPA

£72.99 per 30Ltr

5.5% IPA

£94.95 per 30Ltr

4.0% Session IPA

£85.75 per 30Ltr

HEINEKEN BREWERY

5.3% Grapefruit IPA

£77.99 per 30Ltr

4.5% Pale Ale

£73.75 per 30Ltr

5.6% Thistle IPA

£77.99 per 30Ltr

Swallow


Swallow


An increased awareness about health and wellbeing, particularly in the millennials group has lead the industry to respond by ensuring that those who opt to moderate their alcohol intake are not seen to be ‘missing out’.

Strengthening this trend is a desire to support dry periods in the annual calendar.

In addition, more people are opting to drive and they rightly don’t expect to be limited to a range of unexciting drinks options. Attractive options are there in both the zero and low alcohol categories to satisfy demand and drive up profits.

With the boom set to continue three key factors continue to drive the outstanding growth in the low and no alcohol drinks sector:

The drive towards product premiumisation

A trend towards more mindful drinking

Falling alcohol consumption

- Let them know! Make your customers aware of interesting alternatives to standard carbonated drinks and juices with clear visibility at the bar and throughout your venue. Use impactful point of sale supplied by brands.

- Get the price right! Premium alcohol-free brands should be approximatley two thirds the price of comparable alcoholic products.

- Staff knowledge is essential in selling zero alcohol products. If they can answer questions about calories and sugar content, customers can make an informed decision about which product to choose.

Mocktails are still as popular as ever, create theatre in your outlet with a variety of exciting serves!

- 53% of consumers said they found soft drinks ranges predictable and boring when eating or drinking out.* Stocking a varied range of zero alcohol brands to complement established light drinks brands such as Diet Coke gives your venue a great opportunity to entice customers to trade up.

unique recipe for a distinct balanced taste

0% alcohol, 100% Moretti

0% ABV cider

Zero Alcohol, 100% Experience.

Offer unusual, adventurous textures and flavours.

* https://www.morningadvertiser.co.uk/Article/2019/10/17/How-are-pub-operators-meeting-demand-for-non-alcoholic-drinks?utm_source=Low2NoBev_Newsletter&utm_medium=email&utm_campaign=6_Nov_2019 **CGA MAT Jan 2018 • ***https://www.beveragedaily.com/Article/2019/09/27/UK-vs-US-How-do-the-low-and-no-alcohol-categories-compare?utm_source=Low2NoBev_Newsletter&utm_medium=email&utm_campaign=2_Oct_2019

Low & no-alcohol market is now

worth £50m in the UK

65% of 25-34 year olds in the UK are

trying to cut back on their alcohol intake** ***

Big Profits from Zero & Low

Swallow


Swallow


Pinot Grigio Rosato

£4.99 per bottle

Nero D'Avola

£4.99 per bottle

Pinot Grigio

£4.99 per bottle

ARCANO

Swallow


£6.43per bottle

ROSE OF MALBEC MALBEC TORRONTÉS

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TORO FUERTEMalbec

£5.61 per bottle

Wine of Argentina

Saint MichelCôtes du Rhône

Commandeur de

Saint MichelCôtes du Rhône

Commandeur de

£6.32 per bottle

Swallow


£5.50per bottle

Escapada

Rosé Red White

Swallow


SEÑORIAL£5.48 per bottle

Blanco Rosado

Tempranillo

Swallow


Swallow


£11.49per 500ml

NewFREE OF ALCOHOLFREE IN SPIRIT

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BUY 4 CASES GET 1 FREE

wholesale drinks solutions

Swallow


JAN

jan

feb

25

25

14

Burns Night

Chinese New Year

Give Valentine’s Day some fizz!

Burns Bonanza! Burns Night is a great opportunity to bring customers into your outlet during the quietest month of the year. Toast the life of the great poet with an evening of Scottish themed festivities. Scottish music, themed food, tartan decorations and plenty of whisky are key for a successful Burns bash.

Perfect Pairs!• Team up with a Scottish whisky brand such as

Crabbie’s Scotch Whisky.• It’s not just about whisky. BrewDog offer an

exciting range of Scottish Craft Beers that can be enjoyed alone, served with Scottish snacks or even paired with a wee dram of whisky!

• Serve haggis with a drinks pairing such as Scotch, or a cocktail to add value to your offer. It is a simple and cost-effective way to increase your margins.

Make the most of the trend for cocktails with an inventive drink and some entertainment to make for a classic Burns Night.

• Create theatre with Champagne - display using buckets, bottles and POS.

• Include Champagne or Prosecco on your Valentine’s menu.

• Create a meal deal including a glass of fizz.

• Encourage sales by the glass.

• Ensure your staff have tasted the Champagne or Prosecco and can talk about the promotion.

• Correctly chill enough bottles – 3 hours in the fridge, or 15-30 minutes in an ice bucket.

• Create Valentine’s themed cocktails and include fun, interesting garnishes such as rose petals or love heart sweets. 2 for 1 cocktails is a perfect offer. Advertise your offering and train your staff to make them.

• Suggest an aperitif as customers arrive:

2020 is the year of the rat. Chinese New Year is a great post-Christmas occasion to increase footfall and profits at your venue during the two-week long festival.

Dress the part!• Decorate your venue inside and out with

traditional Chinese New Year decorations in red and gold to symbolise happiness and wealth in Chinese culture. Lanterns are popular as well.

Food and drink• Add a few oriental dishes such as dumplings

and crispy noodles to your specials board or create a set Chinese banquet menu for the night.

• It’s a great time to highlight your wine list – in China it’s believed that alcohol can protect you from bad luck. For beer, you can promote Tiger - now available to serve through Heineken Blade.

Add fun to the event• Lucky red envelopes are a Chinese custom that

you could adopt to entice your customers back again by adding in special offer vouchers, such as a free bottle of wine with their next meal.

• The world’s largest firework display! For an all-out celebration, fireworks and festivals are a big part of traditional Chinese New Year celebrations – run a family fun day ending with a fireworks display! See HSE fireworks safety advice here: www.hse.gov.uk/explosives/fireworks/using.htm

Rusty Bobby Burns

- 15ml Drambuie- 30ml Blended Scotch

- 15ml Sweet Vermouth- 2 dashes Angostura Bitters

Method: Stir well with ice and strain into a cocktail glass. Garnish with shortbread on the side.

Daiquiri Twist

- 40ml Havana Club 7YO- 20ml Honey Syrup

- 10ml Lime Juice- 20g Fresh Cranberries- Crushed Ice

Method: In a shaker, muddle the cranberries. Add crushed ice and other ingredients. Blend for 30 seconds. Strain into a Daiquiri glass. Love...ly

Make it a date in your 2020 diary - falling on a Friday it could be a bumper weekend!

Plan for success��

Swallow


Go fOr Grand Slam Glory!

*Source The Independent Monday 25 February 2019**https://blog.globalwebindex.com/chart-of-the-week/six-nations-audience/ • ***http://www.betterwholesaling.com/six-nations/

No special TV packages are required.

A Sporting Bonanza On Terrestrial TVHot on the heels of the thrills of the Rugby World Cup comes the 2020 Six Nations Championship. Starting on Saturday 1st February this is must watch sporting action of the highest calibre, with every contest a fist-pumping fight for glory and national pride.

England, Ireland, Scotland, Wales, France and Italy go head to head for Grand Slam glory and you can show all of it on terrestrial tv.

Last year’s Six Nations Grand Slam match between Wales vs England attracted...

That’s more viewers than Manchester United's FA Cup clash with Chelsea, the most-watched football match on BBC in 2018/19*

So ensure your outlet is set up to capitalise on these huge figures!

Think about your Big Screen... Make sure you use the best positions for overall visibility and when you check the volume bear in mind the build-up of noise during a big game!

8.9m viewers

Decorate your outlet! Banners and posters make your outlet visually striking and create a great atmosphere. National flag bunting is a great way to add some colour!

Dress for the occasion! Getting your staff to wear rugby shirts or team colours contributes to the atmosphere. England matches will be the busiest so plan your staffing levels well in advance.

Offer half time snacks! Make your offering quick and simple – think hand-held food such as burgers and hot dogs. Taking pre-orders for half time is a great way to ensure hassle free service.

Promote the next match! Don’t forget to promote the forthcoming events at your outlet. Use social media with a dedicated Six Nations plan.

Highlight beers in your range! Make sure to highlight all beers in your range that are relevant to the participating nations. In addition to the traditional lagers such as Heineken, make sure your real ale and craft range are clearly visible throughout the tournament.

Key Tactics

77% of Six Nations viewers drink beer at least once a month!**

Live rugby is a fantastic opportunity to get fans into your outlet before and after the game.

Although beer is the most popular choice on match days, the Six Nations also presents a huge opportunity to boost sales of wine, spirits, soft drinks and snacks.

Research suggests that Rugby fans also enjoy drinking red and rosé wines, therefore ensure you don't restrict your offer to beer alone.

Watching rugby can be a family event and coupled with the fact that 21% of adults prefer not to drink, a good soft drinks range is vital. This should include low and no-sugar options like Coca-Cola Zero Sugar for health-conscious customers.***

Swallow


Six Nations Fixtures

COMINGSOON!

Mar

22Mother’s Day

aprapr

2312St. George’s DayEaster sunday

marmar

171St. patrick’s daySt. David’s day

1st February - 14th March

wales v italy

Saturday 1st february - 14:15

ireland v scotland

Saturday 1st february - 16:45

France v england

Sunday 2nd february - 15:00

« Round 1 »

ireland v italy

Saturday 7th march - 14:15

england v wales

Saturday 7th march - 16:45

scotland v france

Sunday 8th march - 15:00

« Round 4 »

ireland v wales

Saturday 8th february - 14:15

scotland v england

Saturday 8th february - 16:45

France v italy

Sunday 9th february - 15:00

« Round 2 »

wales v scotland

Saturday 14th March - 14:15

italy v england


France v ireland


« Round 5 »

italy v scotland

Saturday 22nd february - 14:15

wales v france

Saturday 22nd february - 16:45

england v ireland

Sunday 23rd february - 15:00

« Round 3 »

All Live on Terrestrial TV

Fixtures correct at time of printing

Terms and Conditions1. All offers are available from 1st January to 29th February 2020 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts

that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s

confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Swallow (Soft Drinks, Beer & Cider Wholesaler Ltd)Stonehouse Lane, Bartley Green, Birmingham, B32 3AHTel: 0121 428 6850 Fax: 0121 428 6858Email: [email protected]: www.swallow.uk.comAWRS URN: XJA W000 0010 0730

New Year Specials from

1986 - 2018

32& COORS

Please contact Swallow for generous deals on all Molson Coors draught brands.

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