© center for companies that care, 2004 center for companies that care organizational structure...
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© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Center for Companies That Care
Organizational Structure
DRAFT
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Basics
• Mission: A national, not-for-profit dedicated to enhancing the well-being of employees and communities
– Center for Companies That Care is a national, not-for-profit organization dedicated to enhancing the well-being of employees and communities by educating and inspiring employers to practice employer engagement and integrate the 10 Characteristics of Companies That Care into their daily business practices.
• “Business model”: we work through employers to positively impact the lives of employees and community members
• Facilitate opportunities for companies to collaborate on behalf of themselves and the community– if we all do a little, we can truly accomplish a lot
• National organization that delivers locally• What we do: Education, Recognition, Action, Collaboration (CARE)• Employer engagement: when the values and practices of the
employer support the needs of society as well as the profitability of the business
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Branding
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Board Committees
• Exchange• Honor Roll• CTC Days• Development• Marketing/Visibility/Volunteers• Finance• Strategy, Governance, Nominating
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
GoalPeople Thrive
At Work, in Communities
Strategy to reach
Goal
Employers implement10 Characteristics of Companies That Care
Programs to
implementstrategy
Create public awareness of 10 Characteristics(Day)
Facilitate corporate/ community partnerships (Exchange)
Facilitate national annual community initiative (CAREDAYS)
Educate companies how to implement and live the 10 Characteristics (Exchange)
Recognize companiesalready doing 10 Characteristics(Honor Roll)
Outcomes: more satisfying, meaningful lives for individuals, strong communities resulting in social sustainability, and better business results resulting in economic sustainability
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Education: How to be a CTC
(10 Characteristics)
• Stepping Stones Seminar Series• Newsletter • Best Practices Road Show (6/year)• Virtual Book Club• First Monday teleconferences• Leadership Roundtables • Best Practice publications• White papers/research papers• Resources/bibliographies• Bi-annual Community Symposium
Facilitating Community
Collaborations• Community of Caring• Mentoring• Community Initiatives in Areas of Focus• Health Care initiative• Education initiative
Education: Supporting Bi-annual
Theme• Webinars with experts• Tool kits• Research/white papers• Resources/bibliographies• Programmatic initiatives supporting CTC Days
Areas of Focus• Next generation
– Education– Health care– Job skills– Parenting/social skills
• Next generation of leaders• Current generation
– Abuse and prevention– Health care– Housing– Respect and dignity– Unemployment
• Wise generation
Exchange
Executive Network
• part of Exchange
Marketing
• Education events• Community initiatives• Newsletter •Media relations re: Exchange programs
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Recruiting Applicants
• Generating and following up on “hot list”• Developing recruiting materials• Leading webinars• Contacting potential applicants throughout the year
Evaluating Applications
Marketing List
Recognition Event
• Tracking applications as they come in• Conducting due diligence on applicants• Selecting survey questions from applicants’ surveys• Administering CTC survey• Analyzing survey results• Building Independent Review Panel and training them• Assigning applications to reviewers• Collecting reviews and resolving disagreements• Drafting feedback for applicants
• Developing marketing strategy to announce Honor Roll• Placing announcement ad• Developing Honor Roll graphics• Distributing Honor Roll graphics to companies• Drafting press release• Following up with media to write articles• Giving interviews about individual companies
• Selecting time, date and city for Recognition Event• Planning education for Recognition Event• Planning team building for Recognition Event• Planning recognition for Recognition Event (drafting description of what each company does best)• Coordinating logistics for Recognition Event
Honor Roll
Honor Roll Network
• Meeting with Honor Roll Network planning committee to select topics• Finding a facilitator•Communicating dates, call-in number and topics with Honor Roll• “Staffing” call
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Evaluation
Strategy
• Brainstorming and selecting a CTC Days initiative• Establishing participation and other goals• Developing strategy to reach goals• Identifying potential partners and sponsors• Developing fundraising strategy tied to CTC Days
Implemen-tation
• Developing materials for companies to implement CTC Days initiative• Conceiving and ordering Giving Store items that help participants celebrate CTC Days• Implementing marketing strategy• Developing new copy for website
Marketing
• Developing marketing strategy to announce CTC Days• Developing email and other marketing materials to encourage companies to participate• Drafting press releases•Contacting media pre- and post CTC Days
• Specifying metrics that will be measured• Collecting data following initiative• Communicating measures of success to media and participants
Sponsorships
• Drafting and delivering sponsorship proposals
Day
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Development Overview July 06Board
CampaignNovember $250 minimum per board member, to be increased each year
Individual Campaign
November To: Friends and family From: Board and other CTC friends
Honor Roll Campaign
November To Honor Roll: We Care campaign ($3000), Sponsorship Menu options
Corporate Sponsorships
On-going CTC Days, Road Shows, website, table sponsors, sustaining sponsors
Foundations On-goingLavin Family Foundation, Stone Foundation, Ruth’s foundation, capacity building grants, grant to have companies adopt high school kids, grant to understand what the needs are in a community, grant to organize retirees to help kids with homework, grants to support CTC Days, grant to create Leadership Roundtables for nonprofitsCorporate
Foundations On-going Hitachi, HSBC, Cardinal Health, Hewitt, etc.
OpenCampaigns
Fall Employee giving campaigns and matching gifts at Honor Roll cos
Giving Store On-going Promotional items for Honor Roll, Day; tools and resources
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Development Budget Breakdown July 06
3%
20%
32%
45%
Earned Income
Fundraising
Foundations
Corporate Contributions
Includes:•Honor Roll processing fee•Honor Roll marketing fee•Road Show registration•Community Symposium registration•Starter Kits• Giving Store
Includes:•Foundations•Corporate Foundations•Family Foundations
Includes:•We Care Sponsorships •Other corporate sponsorships from Sponsorship menu•Honor Roll contributions
Includes:•Board contributions•Individual fundraising•Donations through Giving Store•Open campaigns
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
• Providing marketing support for each of the three pillars – Honor Roll (recruiting and announcement), Exchange (all programs) and CTC Days (recruiting participants, communicating results)
• Developing and maintaining relationships with the media to cover CTC initiatives• Drafting materials for the media• Cultivating a media sponsor for CTC
Public Relations
Strategy
• Develop and implement marketing strategy to increase visibility of Center for Companies That Care and three pillars
• Developing and implementing website strategy•Developing new copy for and updating website
Website Pillar Support
Speaker’s Bureau
• Developing a speaker’s bureau to address “why care” and how to be a CTC•Identifying speaking opportunities for MK, board members and Honor Roll companies•Submitting speaking proposals
Marketing/Visibility
• Identifying conferences at which to exhibit• Developing exhibit materials• Following up on leads generated by exhibiting
Conferences
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Finance
• Establish a short-term and long-term budget• Establish proper methods for nonprofit accounting• Understand tax filing requirements and follow through• Provide a monthly accounting to the Board• Oversee bookkeeping
© Center for Companies That Care, 2004© Center for Companies That Care, 2004
Strategy
• Provide the vision for CTC