© cat holloway / wwf-canon 16 october 2015 - 1 solutions for a living planet linking market trade...
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April 20, 2023 - 1
Solutions for a Living Planet
Linking market trade and marine conservation: Hong Kong’s case study Allen To
Conservation Officer, Marine
WWF-Hong Kong
Solutions for a living planet
How often consumed?
In HK & Southern China49% consumers eat seafood few times every week28% weekly(released in Sept 2010)
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
How much consumed?
Yr 2003 – 2005, ranked 3rd in Asia
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
How much for LRFF?
From 18 countries in 1998From 50 countries in 2009
~40% from CT
Linking market trade and marine conservation: Hong Kong’s case study
Selected LRFF species import quantity 2001 - 2009
Year
2002 2004 2006 2008
Imp
ort
qu
anti
ty (
mt)
0
8000
10000
12000
14000
16000
Solutions for a living planet
Where are seafood sourced?
> 150 countries and territories worldwide
Many unsustainable sources and species (e.g. sharks, bluefin tuna, and some live reef food fishes)
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Unsustainable sourcing – what are the impacts
Seafood supply (species & quantity) in Hong Kong
Marine resources available in the Coral Triangle
Ecosystem effects
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Threats + Importance of seafood = Opportunity for Changes
Seafood Suppliers
Caterers(Restaurants / Hotels / etc)
Consumers(Public / Corporate)
Seafood guideGreen Spring Dinner
Ocean-friendly MenuOcean-friendly Catalogue
RecommendationsRecommendations
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
WWF’s Role in Hong Kong
Consumers(Public / Corporate)
Seafood guideGreen Spring Dinner
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
WWF-Hong Kong Seafood Guide
- Launched in 2007
- Conducted comprehensive assessment of 67 common species
- Distributed 500,000 copies
- Let the public to make a smart choiceConsumers
WWF Engagement with Consumers
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Green Spring Dinner
- Call for corporate to choose ocean-friendly menu during their corporate dining
- Let companies help marine conservation through making their choices
- Over 10,000 have and will enjoy the dinner
Consumers
WWF Engagement with Consumers
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Green Wedding (upcoming)
- ~50,000 couples in Hong Kong.
- Sustainable seafood (e.g. LRFF) + paper / timber use + low carbon living
Consumers
WWF Engagement with Consumers
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
The public want to know where to choose ocean-friendly seafood!
The consumers are looking foralternative choices!
Consumers
Demand Side Engagement
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
WWF’s Role
Caterers(Restaurants / Hotels / etc)
Ocean-friendly Menu
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Ocean-friendly Menu
- Call for caterers to offer an ALTERNATIVE Ocean-Friendly Menu at first step (Marriott, HK Jockey Club, LHGroup, Super Stars Group…)
- WWF provide advice on the sustainability of seafood and help the caterers to source alternatives choices.Caterers
WWF Engagement with Caterers
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Seafood Suppliers
Ocean-friendly Catalogue
Linking market trade and marine conservation: Hong Kong’s case study
WWF’s Role
Solutions for a living planet
Supplier engagement
- Identify sustainable seafood products
- Establish a catalogue containing only ocean-friendly seafood
- Connecting these suppliers + products with sustainable seafood buyers
SeafoodSuppliers
WWF Engagement with Seafood Suppliers
Linking market trade and marine conservation: Hong Kong’s case study
Solutions for a living planet
Response to the increasing public
call and give the public a sustainable choice
CaterersSeafoodSuppliers
Supply Side Engagement
Linking market trade and marine conservation: Hong Kong’s case study