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Market Overview Travel Services Car Rental Category

2015

3

User interest in category

• Query dynamics • User interest growth in Car Rentals

4

5,271,375 5,069,287

-4%

1 2

User interest in Car Rental Category

wordstat.yandex.ru. Russia

Nov 2013 - Oct 2014 Nov 2012 - Oct 2013

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Nov 2013 Mar May Jul Sep Nov 2014 Mar May Jul Sep

Mill

ions

of I

mpr

essi

ons

5

Brand popularity dynamics

• Variation of interest in brands • Change in demand

6

Car Rental Brand dynamics


0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000


Europcar

Budget

Sixt

Hertz

AVIS

RentalCars

Mill

ions

of I

mpr

essi

ons

7

Change in demand


Nov 2012 - Oct 2013

Nov 2013 - Oct 2014

+3%

-10%

+13% +25%

-4%

+72%

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Europcar Sixt Hertz Budget AVIS RentalCars

Mill

ions

of I

mpr

essi

ons

8

Destination Seasonality

•  Internal Destination Seasonality •  Internal Destination Rating by impression •  External Destination Seasonality •  External Destination Rating by impression

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Internal Destinations Seasonality

Data source: wordstat.yandex.ru. Russia

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000


Moscow

Saint Petersburg

Ekaterinburg

Novosibirsk

Nizhny Novgorod

Krasnoyarsk

Samara

Chelyabinsk

Ufa

Perm

Omsk

Kazan

Voronezh

Rostov-on-Don

Volgograd

Mill

ions

of I

mpr

essi

ons

10

Internal Destinations Seasonality


0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000


Ekaterinburg

Novosibirsk

Nizhny Novgorod

Krasnoyarsk

Samara

Chelyabinsk

Ufa

Perm

Omsk

Kazan

Voronezh

Rostov-on-Don

Volgograd

Mill

ions

of I

mpr

essi

ons

11

Internal Destinations Rating by Impressions


Nov 2012 - Oct 2013

Nov 2013 - Oct 2014 +1%

+1%

-2% +16% +3% +11% -3% -8% -1% -9% -14% -2% +3% +11% -16%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

Mill

ions

of I

mpr

essi

ons

12

External Destinations Seasonality


0

2,000

4,000

6,000

8,000

10,000

12,000


Italy

Spain

Czech Republic

Germany

Cyprus

Thailand

Israel

Turkey

USA

Greece

Montenegro

Bulgaria

Finland

Croatia

Tunisia

Mill

ions

of I

mpr

essi

ons

13

External Destinations Seasonality


0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500


Czech Republic

Germany

Thailand

Israel

Turkey

USA

Montenegro

Bulgaria

Finland

Croatia

Tunisia

Mill

ions

of I

mpr

essi

ons

14

External Destinations Rating by Impressions


Nov 2012 - Oct 2013

Nov 2013 - Oct 2014 -5%

+4%

+14% -1%

-6% +32% -7% +15%

+7% -4%

-5% +7% -1%

-12% -12%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Mill

ions

of I

mpr

essi

ons

15

Competitive Landscape

• Expenditure dynamics • Click dynamics: Search & Content • Average CPC dynamics • Click distribution by region

16

Segment dynamics

Yandex data. Sep, 2014.

2011 Mar May Jul Sep Nov 2012 Mar May Jul Sep Nov 2013 Mar May Jul Sep Nov 2014 Mar May Jul Sep

Expenditure Number of advertisers CPC

17

Car Rental Expenditure dynamics



18

Car Rental Click dynamics – Direct.Search


2011

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2012

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2013

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2014

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

19

Car Rental Click dynamics – Content sites



20

Car Rental Average CPC



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Car Rental Click share – Search vs. Content

Quarterly data: Q3’14.

15.0%

Clicks from Search Sites Clicks from Content Sites

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Car Rental Use of content sites – dynamics


0%

5%

10%

15%

20%

25%

30%

35%


23

Car Rental Click Distribution by regions


0%

20%

40%

60%

80%

100%

Apr May Jun Jul Aug Sep Moscow Saint Petersburg Other areas

24

Car Rental Average CPC by positions


Apr May Jun Jul Aug Sep

CAR RENTAL(Premium placement) CAR RENTAL (Guaranteed placement)

25

Thank you!

Yandex International Business Development [email protected] +1 617.398.7870

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