專題學生： cab106013 葉名豪 梁皓鈞 林聞靖 吳思岑 中 華 民 國 1 …
TRANSCRIPT
CAB106014
CAB106042
CAB106045
1 1 0 0 5
1
6
164 43 MagicTouch
23 230 8
400
2019 (2019/3-2020/3) 7
2020 (2020/3-2021/3)
10-14 2020 (COVID-19)
30 5-10
50
7
(
OpView 2018 4 20 7 20
PttDcardMobile01 2
4 :MBA
80
40 60 80
5
2014 KURA 6
29 2016 HAMA 4 6 2018
2 19 2020
60
16.2kg
2.1 9.5
APP 2018
IC
6 :
7.24% COCO 10.11%
9.48% 8.89%
9.05%2018 Komeda’s Coffee 25.23%
15
()
(customer return on investment):
(playfulness):
Unger&Kernan(1983)Huizinga(2005)
2011 311
(order panel)
4P
8
3.
(price)
(place)
1.
25
> 36 500
2011
35000
2018 6
19
3.
40 60 80
()
3 29.2%3 9.7%
20 2 70
8000 200
95 28.3% 58 23.4%
48 1.9% 4 0%
0 56% 28
44% 22 43.2%
67 23.2% 36
31% 48 2.6% 4
19
18
47.3% 97 40% 20
60% 30 56.8%
88 43.2% 67
25.8% 53 17.5% 36
9.7% 20 3.4% 7
0.4% 1
10 18% 9 12%
6 0.2% 1
41.3% 64 27.7%
43 17.4% 27 9%
14 4.5% 7
()
26
1 32 21% 12 24%
2 49 32% 14 28%
3 14 9% 6 12%
3 55 35% 12 24%
81.2%
50~60 7 5% 4 8%
40~50 8 5% 2 4%
30~40 21 14% 8 16%
20~30 44 28% 15 30%
10~20 57 37% 12 24%
10 15 10% 7 14%
5 102 66% 32 64%
21 24
/ 34 22% 13 24%
80 52% 20 36%
17 11% 7 13%
/ 17 11% 5 9%
40 60 80
$3500~$4000 2 1% 1 2%
$3000~$3500 1 1% 1 2%
$2500~$3000 4 3% 2 4%
$2000~$2500 16 10% 5 10%
$1500~$2000 8 5% 5 10%
$1000~$1500 28 18% 19 38%
$500~$1000 73 47% 10 20%
500 19 12% 4 8%
40 60 80
60 2 1
1
60
https://zh.wikipedia.org/wiki/%E8%97%8F%E5%A3%BD%E5%8F%B8
https://www.shs.edu.tw/works/essay/2019/03/2019032808305293.pdf
http://ir.hust.edu.tw/bitstream/310993100/3036/1/%E5%A4%A7%E6%BC%81%E
8%BF%B4%E8%BD%89%E5%A3%BD%E5%8F%B8%E4%B9%8BRFID%E5%B0%8E%E5%85%A5%E8%
88%87%E9%A1%A7%E5%AE%A2%E6%BB%BF%E6%84%8F%E5%BA%A6%E8%AA%BF%E6%9F%A5%
E5%AF%A6%E8%AD%89%E7%A0%94%E7%A9%B6.pdf
https://www.brain.com.tw/news/articlecontent?ID=48446
https://www.i-buzz.com.tw/industry/article_page/?id=MzEw
https://huablog.tw/sushiro/
https://wiki.mbalib.com/zh-
tw/%E6%B3%A2%E7%89%B9%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90%E6%A8%A1%E5
%9E%8B
https://wiki.mbalib.com/zh-
tw/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
https://wiki.mbalib.com/zh-
tw/%E6%B3%A2%E7%89%B9%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90%E6%A8%A1%E5
%9E%8B
https://wiki.mbalib.com/zh-tw/%E4%BD%93%E9%AA%8C%E4%BB%B7%E5%80%BC
https://wiki.mbalib.com/zh-tw/%E6%B6%88%E8%B4%B9%E4%BD%93%E9%AA%8C
https://sunnylife.tw/sushiro-tw-menu/
https://zh.wikipedia.org/wiki/%E5%A3%BD%E5%8F%B8%E9%83%8E