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. Paradigm Shift . Social media is everywhere One in every 4.5 minutes online is spent on social media Facebook is the #1 most trafficked website in the world Mobile on the rise in the U.S. 80.1% own a mobile phone 91.4 million mobile internet users - PowerPoint PPT Presentation

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Page 1: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

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Page 2: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Paradigm Shift • Social media is everywhere

– One in every 4.5 minutes online is spent on social media– Facebook is the #1 most trafficked website in the world

• Mobile on the rise in the U.S.– 80.1% own a mobile phone– 91.4 million mobile internet users

• Consumers seeking deals– Deals frenzy– In 2011, nearly half of all online

consumers will redeem digital coupons online or in a store

Page 3: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Business Owners today

• Little time to spend on marketing• Old marketing methods no longer work• Reliant on deal sites• Deal-chasing consumers• Want to use social media

– Lack of understanding– Growth is difficult– Can’t tie online efforts to revenue

Page 4: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

What is SpotOn?

• Social media• Mobile messaging• Loyalty• Deals• Analytics

A Powerful Marketing Hub for Business

Page 5: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Benefits

Build a foundation of happy, repeat customers

Attract new customers with social referrals

Reach eager consumers wherever they go with mobile messaging

Save time with social media in one centralized location

Save money by creating your own viral deals- no deal sites necessary

Measure results of your marketing efforts- clearly and in real-time

Page 6: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Social Media made easy

You’ll get:• Expert site set up (even if you don’t have it)

• All-in-one social interface• SpotOn Facebook app

•Interact in one place•Schedule posts ahead of time•Brings conversation to you•Listen to consumers online

Page 7: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Mobile Messaging

You’ll get• Short code & custom keyword • Easy-to-use messaging interface• 50 free texts each month• Free signage

•Reach customers wherever they go•Instantly communicate deals•Track opt-ins online

Customers can opt-in in 3 ways: 1) Merchant’s Facebook page2) Text the keyword to the short code3) Give merchant mobile number at check out

*SpotOn Plus only

FACT: 45% consumers would

prefer to receive mobile coupons

via text message versus other

methods

Page 8: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Loyalty• Automated customer tracking

– Points or visits

• Go cardless• Customer categorization

– Regulars, newcomers, been a while

• Simple to join– Facebook app or at checkout

You’ll get:• Loyalty program interface• 40 free loyalty cards• Access to DIY card ordering tool

FACT: Loyalty programs increase average purchase & visit frequency by over 25%

Know the value of

your customers

Page 9: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Turn online activity to in-store purchases

Create Your Own Deals• Enable social buying & referrals

• blast deals to social & mobile users• unique redemption codes• Online marketing calendar

You’ll get• Easy-to-use deals interface• Unlimited redemption

codes

Page 10: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Powerful Analytics• Social data

– Facebook, Twitter, Foursquare– SMS opt-ins

• Business trends– loyalty revenue, transactions

• Deal stats– Redeemed/unredeemed SpotOn

Plus

SpotOn

Plus

• Customer behavior– Visits, spend, rewards

Page 11: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Copy Writer

Social Media Guru

Programmer & Tech support

Expert help

• Expert advice from social specialists• Tips & tricks• Custom site set-up• Content ideas on demand

Your SpotOn team

Page 12: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Pricing

Spoton $39/mo• Social media • SpotOn Facebook App• Mobile messaging & keyword• Social analytics• Do-it-yourself Deals

SpotOn Plus $49/mo• Social media • SpotOn Facebook App• Mobile messaging & keyword• Social analytics• Do-it-yourself Deals interface• Loyalty program & rewards tracking • Customer analytics• Business analytics Free starter kit

Additional fees may apply*SMS (beyond first 50 each month)*Transaction fees (10cents / swipe)

No monthly

feefirst 60 days!*

Page 13: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Customer Spotlight: Bagel Café Situation • Sales down 2yrs• Slow lunchtime sales• Coupon books, campus newspaper ads

Solution: SpotOn PlusResults• Revenues increase 20%• Total reach 3500+ consumers

– 318 SMS opt-ins– 3000+ Likes on

Facebook

“Our revenues have increased 23% since we started using SpotOn two months ago.”

Wes Hensley, Manager, Bagel Café

Click to watch the

video at spoton.com

Page 14: By sondra 1101 SlideShows Follow User 19 Views Presentation posted in: General

Want more information?

Learn more about growing your business

spoton.com