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. Paradigm Shift . Social media is everywhere One in every 4.5 minutes online is spent on social media Facebook is the #1 most trafficked website in the world Mobile on the rise in the U.S. 80.1% own a mobile phone 91.4 million mobile internet users - PowerPoint PPT PresentationTRANSCRIPT
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Paradigm Shift • Social media is everywhere
– One in every 4.5 minutes online is spent on social media– Facebook is the #1 most trafficked website in the world
• Mobile on the rise in the U.S.– 80.1% own a mobile phone– 91.4 million mobile internet users
• Consumers seeking deals– Deals frenzy– In 2011, nearly half of all online
consumers will redeem digital coupons online or in a store
Business Owners today
• Little time to spend on marketing• Old marketing methods no longer work• Reliant on deal sites• Deal-chasing consumers• Want to use social media
– Lack of understanding– Growth is difficult– Can’t tie online efforts to revenue
What is SpotOn?
• Social media• Mobile messaging• Loyalty• Deals• Analytics
A Powerful Marketing Hub for Business
Benefits
Build a foundation of happy, repeat customers
Attract new customers with social referrals
Reach eager consumers wherever they go with mobile messaging
Save time with social media in one centralized location
Save money by creating your own viral deals- no deal sites necessary
Measure results of your marketing efforts- clearly and in real-time
Social Media made easy
You’ll get:• Expert site set up (even if you don’t have it)
• All-in-one social interface• SpotOn Facebook app
•Interact in one place•Schedule posts ahead of time•Brings conversation to you•Listen to consumers online
Mobile Messaging
You’ll get• Short code & custom keyword • Easy-to-use messaging interface• 50 free texts each month• Free signage
•Reach customers wherever they go•Instantly communicate deals•Track opt-ins online
Customers can opt-in in 3 ways: 1) Merchant’s Facebook page2) Text the keyword to the short code3) Give merchant mobile number at check out
*SpotOn Plus only
FACT: 45% consumers would
prefer to receive mobile coupons
via text message versus other
methods
Loyalty• Automated customer tracking
– Points or visits
• Go cardless• Customer categorization
– Regulars, newcomers, been a while
• Simple to join– Facebook app or at checkout
You’ll get:• Loyalty program interface• 40 free loyalty cards• Access to DIY card ordering tool
FACT: Loyalty programs increase average purchase & visit frequency by over 25%
Know the value of
your customers
Turn online activity to in-store purchases
Create Your Own Deals• Enable social buying & referrals
• blast deals to social & mobile users• unique redemption codes• Online marketing calendar
You’ll get• Easy-to-use deals interface• Unlimited redemption
codes
Powerful Analytics• Social data
– Facebook, Twitter, Foursquare– SMS opt-ins
• Business trends– loyalty revenue, transactions
• Deal stats– Redeemed/unredeemed SpotOn
Plus
SpotOn
Plus
• Customer behavior– Visits, spend, rewards
Copy Writer
Social Media Guru
Programmer & Tech support
Expert help
• Expert advice from social specialists• Tips & tricks• Custom site set-up• Content ideas on demand
Your SpotOn team
Pricing
Spoton $39/mo• Social media • SpotOn Facebook App• Mobile messaging & keyword• Social analytics• Do-it-yourself Deals
SpotOn Plus $49/mo• Social media • SpotOn Facebook App• Mobile messaging & keyword• Social analytics• Do-it-yourself Deals interface• Loyalty program & rewards tracking • Customer analytics• Business analytics Free starter kit
Additional fees may apply*SMS (beyond first 50 each month)*Transaction fees (10cents / swipe)
No monthly
feefirst 60 days!*
Customer Spotlight: Bagel Café Situation • Sales down 2yrs• Slow lunchtime sales• Coupon books, campus newspaper ads
Solution: SpotOn PlusResults• Revenues increase 20%• Total reach 3500+ consumers
– 318 SMS opt-ins– 3000+ Likes on
“Our revenues have increased 23% since we started using SpotOn two months ago.”
Wes Hensley, Manager, Bagel Café
Click to watch the
video at spoton.com
Want more information?
Learn more about growing your business
spoton.com