PACKAGING & LABELING

-ByPriyanka Kale

Neha Dhawane

All activities of designing and producing the container for a product.

PACKAGING

Promoting and Selling the Product Defining Product Identity Providing Information Protecting the Product

Functions of Packaging

To keep the product safe. To minimize the possibilities of adulteration. To facilities storages. To help in advertising & sales promotion. To increase the demand To increase the profit

Advantages of Packaging(Manufacturers)

Minimum possibility of adulteration. Helpful in providing necessary information

about product. Information about the producer. Instruction for the use of product. Easy in handling.

Advantages of Packaging(Consumers)

PACKAGING

LABELING

The label is the part of the product which carries verbal information about the product or the seller.

A label may be part of the package or it may be a tag attached directly to the product.

LABELING

1. Brand Label – gives brand name and trademark or logo

2. Descriptive Label – give information about product use, construction, care, performance, and other features

3. Grade Label – states the quality of a product

Three Kinds of Labels

Thank u…..