© burrell education 2014. do not copy, duplicate or transmit electronically without full permission...

© Burrell Education 2014. Do not copy, duplicate or transmit electronically without full permission from the author(s).

Burrell Education Business Hack

A Step-By-Step Guide to Create an Amazing

Female-Centric Business That You And Your Clients LOVE

3rd Age Woman Certification


Contents

• How Much Time Do You Have?

• Do Your Research

• Promot ing Your Launch and Bui ld ing Your L is t

• Your Target Customer

• How’s Your Posi t ion In The Market

• Pr ice Points

• Your Omnipresence & Perpetual Market ing Strategy

• Gett ing Paid & Cash Flow

• Joint Ventures, Bui ld ing a Peer & Referral Community

• Creat ing Scarci ty and Pacing Your Work Per iods

• Pr ic ing – Sel f Worth & Net Worth

• How to COMPLETE and GET STUFF DONE!

• Your PLAN OF ATTACK!

• FINAL THOUGHTS


How much time do you have? Because, this WILL take time & FOCUS!

• Where, TRULY, in your list of priorit ies does your business come?

• Can you, do you need to make more space for your business?

• Where will the extra time come from?

• How much do you want to/need to earn? Keep in mind revenue vs. profit - keep very careful track of your expenses.

• Create a realistic schedule of your work and life. Be mindful of how much childcare and other support you will need.


Time, Earning and Defining Success

• Time is your most valuable resource, how do you want to spend it. Learn to say, “No.” to all other opportunities unless they are in your top 3 priorities. Running even a part time business is often a full t ime job.

• Who will you ask to help to guarantee you make more time?

• How much do you want to/need to earn?

• What’s your definition of ‘success’? Where do you want to be? Define success for yourself!

• YOU HAVE AN IMPORTANT MEETING TO HOLD WITH YOURSELF!


Your Target Customer

• Taking time to work through your CLIENT AVATAR

• Age, profession, where they hangout, virtually and in real life, what they read, what they watch

• What’s the PROBLEM?

• PROBLEM/PAIN/SOLUTION…….

• What are your point prices? The price matches the value of the solution!

• No ‘rushing to the bottom’ – client who like ‘cheap’ are never great, long lasting, low maintenance clients…..it’s a ‘scientif ic’ fact.

• Compete on QUALITY, SERVICE, RESULTS, CLIENT CARE…..


What are the ‘problems’ for the 3rd Age Woman?

• Time poor, harassed woman!

• Mysterious weight gain.

• A feel ing of being past i t

• A feel ing of not feel ing vibrant and energetic

• Forgotten who they are – their NAME not mom, wife, sister…..

• Need l i festyle OVERHALL!

• Probably need to ‘bring back their sexy’ • Lonely

• High Al lostatic Load

• Needs clari ty on her hormonal issues and how she can get help.

• Needs help and guidance to ACTION these changes.

• Sometimes desperate to know that THERE IS HUGE HOPE!


Do Your Research – THOROUGHLY!

• Survey your current & past clients, your friends, family – ask others to pass on your survey, post on social media.

• Create on-line surveys, include timings of potential offerings, location, days, prices, content of offering.

• Would they like a 1-off course/workshop, short-course, recurring offering, live, on-line or a mix?

• Create a focus group from respondees to really dril l down on how you can serve.

• It can be very valuable to set up phone meetings or coffee dates with your top 5 clients and ask what they would like/ need from you.

• Work to satisfy the clients that you most enjoy serving.


Promoting Your Launch and Building Your List

• Webinars that build true prospects.

• Low cost/high value workshop to build a true prospect l ist.

• Collect emails.

• Add to funnel, keep in touch.

• Collect emails - newsletter or email consistency is key. Plan to send a valuable email (content, articles, videos, recipes, short workout, tips, etc.) at least bi-weekly to your l ist.

• Webinar Jam, GoToWebinar, Megaphone, Kajabi……..you’ll need to embrace the tech to make this happen.


Do Your Research – THOROUGHLY!

• Dream/Test/Tweak

• Beta Launch/Tweak

• Alpha Launch/Tweak


How’s Your Position In The Market?

• What shape is your website in? Is your branding professional and polished….are you personally visible?

Key pages that you MUST SORT NOW!

• Home Page

• About You

• Credentials/Praise/Partners

• Testimonials/Social Proof

• Data Capture/List Building

• GET HELP!!!!!!


Multi-Level Price Points

• Something for everyone! Create your client journey…..

• Keep in mind that it ’s about the experience of your brand even at the low end of pricing.

Higher

Medium Price

Entry Level Price


Getting Paid & Cashflow

• Automation is ESSENTIAL! This is now a non-negotiable. Everyone has the capacity to pay on-line/by card/via PayPal etc.,

• The ideal is to be paid monthly so that you have lovely cashflow.

• Allow installment payments for one-off events.

• What are your point prices? The price matches the value of the solution! (Always consider your income goals when pricing - are you Walmart - high volume low price, or Chanel - low volume, high price and the client experience to match.)


Omnipresence & Perpetual Marketing……..with SOUL!

• Marketing isn’t a dirty word • Constant communication with those who are interested in

what you do…..add something interesting and important to the conversation.

• Courageous content – have an opinion that is authentic

and engaging. (Hint: You are not everyone’s healer.) • Compelling content

• ‘Does what it says on the tin with bells on’

• Thrill the customer


Joint Ventures, Build a Community with Your Peers & Creating a Referral Network

• You will move much faster and make more progress when you work with good people.

• Not all partnerships are created equal….choose well.

• Making connections with all those who serve and come into contact with your target audience is a must……

• Who is also serving your target population…..go connect with them.

• Be ‘teflon’, nevermind if some don’t seem interested in having a relationship with you….they are obviously not the right ones. The right people are out there for you.


Create Scarcity/Pacing Your Work Periods

• Avoid working hard all year round…..

• Run your offering in blocks which allow you some down-time say every 6-8 weeks or in line with school holidays if you serve moms.

• Charge more for a quality fixed period package with lots of community and support.

• Find ways to add value without spending. Things that are often very important on a nurturing level, cost little in real terms.


Pricing, Self Worth & Net Worth

• Ultimately, if it ’s valuable to them, people will pay for your service.

• Installments really help for higher priced items.

• Don’t look around at what others are charging…..charge what your product is worth…..the l ifetime value……the personal value to the customer. DO NOT BE INFLUENCED BY THOSE AROUND YOU WHO CHARGE LESS BECAUSE THEY DON’T VALUE THEIR OFFERING.

• Charge what you need to charge to run a successful business where you feel that your talents are being respected via appropriate remuneration.

• You feel respected when you earn your worth and this influences your performance dramatically.


Getting Their Attention – Marketing with Clarity?

• Name?

• Strapline?

• Colours?

• Mood?

• Polished Artwork

• What results can they expect?

• What’s going to happen every week?

• How long wil l it take to see results?

• How wil l they be supported?

• What happens when the course is f inished?

• How wil l their l i fe be better for doing this course?

• What l ife-long skil ls will they take into their future?


Your Plan of Attack – HOW TO ‘COMPLETE’ & GET STUFF DONE!

• Stop hiding!

• Video’s!

• You all over your shizzle!

• Have pride in your contribution!

• Have a workman-like approach – you don’t quit.

• Plan your year, month, week, DAY!

• Measure/mark your success – gotta love a whiteboard in plain sight!

• Be prepared to pay the price for your dream and be prepared to work daily towards your goals.

• BUILD YOUR BRAVE MUSCLES.


Final Thoughts…..

• Start taking your business seriously and others wi l l too.

• You need to spend money to make money.

• I t ’s not a business unless i t makes money….. learn to love the numbers.

• You need to learn before you earn.

• Plan your work day – know what ’s on your l is t r ight from the start of each day.

• Keep your plans in c lear view.

• Set start dates and shout about i t to force your complet ion.

• Have a ‘DO IT’ buddy.

• Be unafraid to ‘grow in publ ic ’ .

• Know that everything takes t ime but i f you don’t take the f i rst step towards your dream, i t s imply won’t happen at al l .

• Develop ‘bounce’.

© burrell education 2014. do not copy, duplicate or transmit electronically without full permission...

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