budget process update enrollment management pub update other (if time allows) all-campus meeting...
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BUDGET PROCESS UPDATE
ENROLLMENT MANAGEMENT
PUB UPDATE
OTHER (if time allows)
ALL-CAMPUS MEETING - May 12
BUDGET UPDATE
ENROLLMENT MANAGEMENT
• Definition of Enrollment Management and the Framework
• Short-term Plan for Enrollment Mgmt
• Student Demographics
Definition of Enrollment Management
The processes and policies that affect a person’s DESIRE and ABILITY to enroll in classes
Processes are continuous and work best when they work together in a coordinated manner. Get everyone “pulling in the same direction.”
Recruiting Funnel
Bring People from the Outside to the Front Door
Focus on the right people Measured in Applications and
Registrations Tools: Mass Media, Target Media, the
Website, and F2F
Retention Sieve
Get those who apply to register
Keep students in the pipeline until they’ve met their goal
Keep them through goal fulfillment
Measured in number of registrations to graduations or goal fulfillment
Tools: Every single college experience we offer
Enrollment Management Model
Campuswide discussion increases success in Enrollment Management
Processes work best when they work together in a coordinated manner- integrated
Focus on Problem Solving not blame Attach cost and benefit estimates to
every activity. Realize that it’s a balance between what we want vs. what we can afford
Connect activities with “pools” of potential students (aka targets)
Develop a Research Agenda
Research sets up the foundation for Research sets up the foundation for planning planning
Identifies new opportunities for Identifies new opportunities for enrollment and revenueenrollment and revenue
Critiques our current processes and Critiques our current processes and identifies areas for changeidentifies areas for change
Gives us confidence to go forwardGives us confidence to go forward
Enrollment Management = Herding Enrollment Management = Herding catscats
SHORT TERM ENROLLMENT MGMT PLAN
Short-Term Enrollment Mgmt Plan
Available through the College website onAvailable through the College website on
http://intranet.shoreline.edu/emtf/http://intranet.shoreline.edu/emtf/Default.htmDefault.htm
• About Us • Description of what we do • List of Members • Contact Us
• Reports
• 2006 Final Report •
• Meeting Minutes
• Mar. 20 Minutes: Committee Reports • Mar. 13 Minutes: Agenda | Minutes • Oct. xx Meeting: Agenda | Minutes
Announcements• ENROLLMENT MANAGEMENT MATRIX
FEEDBACK REQUEST (Mar. 17) As promised at the all campus meeting on March 17 the EMTF is asking for your feedback and ideas for the matrix of suggestions that have been assembled so far. This matrix can be downloaded for your review. Please send your ideas, suggestions, and feedback to either Robin Young at [email protected] or Terry Taylor at [email protected] no later than 4:00pm March 24 so they can be included by the task force in our recommendations for the Enrollment Management Plan to the PLT byApril 7. Your contributions to this process are vital if we are to make the significant changes necessary to increase our enrollment and retention at Shoreline Community College. We look forward to your contributions and thank you for yoursupport of the College.
Next Steps with enrollment management
STUDENT DEMOGRAPHICS
Considerations for Enrollment Management and Strategic Planning
Diversity Assessment Framework
Utilizes institutional research to: Understand student access and progress Guide enrollment management and strategic
planning
Data analysis in 2005-06
Student and employee demographics Area population trends and projections Patterns of academic attainment realized by
students
Looking at SCC students from 2000-2005
Increased students of color population from 32% to 39%
The percentage of female students increased from 57% to 59%
The median age of students ranged from 23.8 to 24.2 years old
Prospective Students
Population growth will be concentrated in non-Population growth will be concentrated in non-white populationswhite populations
Between 2000-2020, the expected annual Between 2000-2020, the expected annual growth rate for the population in Washingtongrowth rate for the population in Washington* 5.2% for people of color* 5.2% for people of color* 0.8% for the white populations* 0.8% for the white populations
The Latino population is the fastest growing The Latino population is the fastest growing segment.segment.
State-wide progress of students
ABE/ESL programs are the largest single entry point into ABE/ESL programs are the largest single entry point into community colleges for students of color and English language community colleges for students of color and English language learner.learner.
In ABE/ESL programs, Latino and Native American students In ABE/ESL programs, Latino and Native American students have progress rates that are lower than white studentshave progress rates that are lower than white students
In transfer programs, African American, Latino and Native In transfer programs, African American, Latino and Native American students are less likely than white students and Asian American students are less likely than white students and Asian American students to make significant progress in transfer American students to make significant progress in transfer pathwayspathways
In professional technical programs, a slightly larger percentage In professional technical programs, a slightly larger percentage of African American, Latino and Native American students of African American, Latino and Native American students leave early with fewer than 15 credits.leave early with fewer than 15 credits.
Highlights from the data
SCC students are becoming more racially diverse
Prospective students are likely to be people of color
Attainment gaps and under-served students in community colleges
Population Growth combined with Attainment Gap
Population groups with the lowest attainment levels are growing the fastest
Closing the Attainment Gap will increase Closing the Attainment Gap will increase student enrollment and progress at all education student enrollment and progress at all education levels levels
Further data analysis needed
Why are students here at SCC? What are student enrollment patterns at SCC?What are student enrollment patterns at SCC? To what degree are students making progress To what degree are students making progress
toward their educational goals? toward their educational goals?
Research-Based Enrollment Management
Focused recruitment efforts Early academic intervention activities Pedagogy and services for diverse
populations Curricular offerings that reflect multicultural
perspectives Attention to every single college experience
Research-Based Strategic Directions and Program Planning
Achieve educational equity Close the Education Attainment Gap Increase enrollment and student success Strengthen the community and the
economy
QUESTIONS
PUB UPDATE