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POULTRY MEDIA KIT 2018

2018 Poultry Market Media Kit - V1

Dear Marketing Partner,

How do you reach your ideal customer? It’s the ultimate challenge every company faces, and has become increasingly difficult in an era of information overload. Cut through the clutter and grow your business with customized marketing solutions from WATT Global Media.

More than 125,000 agribusiness professionals worldwide turn to WATT Global Media for one-of-a-kind industry content, including exclusive market reports, top companies data, up-to-the-minute news and comprehensive articles. Our unique data-driven behavioral insights ensure we are giving readers the information they want on the topics that are important to them right now.

What this means for you is access to an engaged audience and sophisticated options for selecting highly targeted groups of your choice. Our industry-leading capabilities go far beyond the traditional demographic categories of other databases.

This resource outlines just some of the many ways you can reach your ideal customer through our media channels. Our sales team is ready

to discuss your business objectives and create a customized plan that meets your specific needs. We look forward to developing best results for your team’s marketing and communication initiatives.

Best regards,

Terrence O’Keefe Content Director


ANIMAL AGRIBUSINESS AUDIENCE REACHAccess the most extensive audience in Animal Agribusiness with a global community of more than 125,000 engaged professionals.

FOCUS ON AUDIENCE: Data-driven behavioral insights maximize your marketing & communication results. UNIQUE CAPABILITIES: Reach professionals engaged in multiple media channels with digital solutions,

publications, live events and data. PREMIUM CONTENT: Connect buyers to your brand through their engagement with our exclusive market

reports, industry data, company profiles and up-to-the-minute industry news.

GEOGRAPHICAL BREAKDOWN

US/CANADA55,914

ASIA/PACIFIC24,170

MIDDLE EAST/AFRICA12,833

EUROPE14,736

LATINAMERICA19,518

AGRIBUSINESS AUDIENCE ENGAGEMENT

Publications Newsletters Events, website, content marketing

TOTAL agribusiness industry audience reach (unduplicated):

127,171

7%7%

13%

14%

26%

13%

22%

PRIMARY BUSINESS & INDUSTRY PROFILE

Feed Manufacturer .......................... 26%Producer/Breeder ............................ 22%Distributor/Broker/Import/ Export/Retail .................................... 14%Supplier ........................................... 13%Veterinarian/Nutritionist/ Consultant ...................................... 13%University/Government/ Industry Association .......................... 7%Processor .......................................... 7%

Percentages based on consensus data


GEOGRAPHICAL BREAKDOWN

US/CANADA30,282

ASIA/PACIFIC20,182


EUROPE12,147

LATINAMERICA18,024

POULTRY MARKETRun with the undisputed leader in poultry business information and reach more than 90,000 professionals around the world. For over 100 years, the global industry has trusted WATT Global Media’s market-defining expertise, providing you with an ideal audience to connect with buyers.

POULTRY INDUSTRY AUDIENCE ENGAGEMENT

Publications Newsletters Events, website, content marketing

TOTAL poultry industry audience reach (unduplicated):

90,998

PRIMARY BUSINESS & INDUSTRY PROFILE

Producer/Breeder ............................ 30%Feed Manufacturer .......................... 18%Veterinarian/Nutritionist/ Consultant ...................................... 15%Supplier ........................................... 13%Distributor/Broker/Import/ Export/Retail ................................... 12%Processor ........................................ 10%University/Government/ Industry Association .......................... 8%


SOLUTIONS INDEXClick on any item listed below to navigate to its dedicated page for complete details.

Then, contact your sales professional to discuss your business goals and develop a comprehensive, integrated marketing and communication plan to help your company succeed.

Chicken Marketing Summit

FIAAP Animal Nutrition Conference

International Poultry Forum China

LIVE EVENTS

Research Programs

Signet AdEffect™ Study

Content Marketing

CUSTOM SOLUTIONS

Print Specifications

Digital Specifications

AD SPECIFICATIONS

ONLINE SOLUTIONS

Digital Edition Options

Newsletters

WATTAgNet.com

Online Directory Enhancements

Webinars

White Papers

Video Programs

Audience Extension

Native Advertising

Targeted Audience Message

WATT PoultryUSA

Poultry International

Industria Avícola

Egg Industry

Poultry International China

WATT Executive Guide to World Poultry Trends

WATT IPPE Directory

PUBLICATIONS


JOB

FUNCTION

WATT PoultryUSA is the business magazine for the U.S. and Canadian integrated poultry meat industry.

Reach poultry professionals who depend on unique expertise, industry-defining business information and exclusive top company data that shapes today’s integrated poultry meat business in the U.S. and Canada.

www.wattpoultryusa-digital.com

NORTH AMERICA11,954

INTERNATIONAL346

n Top Executives/Key Corporate Professionals 43%

n Grower/Owner 23%n Nutritionists, R&D, Veterinarians,

Consultants 9%n Marketing & Sales 8%n Food Safety, Quality Control,

Technical Service, Other Personnel 6%

n Live Production Management 6%n Processing Management 3%n Procurement 2%

9%

4%4%7%

29%

38%

9%

PRIMARY BUSINESS

Poultry Production/Growers ............. 38%Poultry Processing ........................... 29%Breeder Farm/Hatchery ..................... 9%Feed Manufacturer ............................ 9%Veterinary/Nutrition/Consulting .......... 7%University/Government/Association/ Allied to the Industry .......................... 4%Poultry Marketing ............................... 4%

NOTABLE SUBSCRIBERS VP Live Operations

Butterball LLCChief Operations Officer

Peco Foods Inc.Corporate Production Manager

Sanderson FarmsVeterinarian

Perdue FarmsR&D Director

Pilgrim’s PrideSenior Nutritionist Tyson Foods Inc.

GEOGRAPHICAL BREAKDOWN: TOTAL SUBSCRIBERS 12,300


Display Ad 4-Color 1x* Full Page $8,740 2/3 Page $6,840 1/2 Page $5,400 1/3 Page $3,610 1/4 Page $3,150 1/6 Page $2,110 1/8 Page $1,590 2-Page Spread $13,090

* Contact your sales professional for information on volume discounts for multiple ad insertions or cover premium options.

Marketplace Display Ad B/W per column inch ...........$290 (Spot color extra)

Marketplace Line Listing Text only** ..............................$110

** Includes company name, website, phone number and 120-character description

NOTE: All content subject to change.

2018 ADVERTISING RATESAll rates are in gross U.S. dollars.

PLUS6 strategies to increase retail poultry sales in 2017 Antibiotic-free animal feed production grows worldwide

Future of poultry welfare: What producers should expect

MAY

201

7

www.WATTAgNet.com

YEARS

100th year series

1705USAcover.indd 1 4/24/2017 11:13:08 AM

IPPE 2018 AtlantaJANHealth

Space Closing: Dec 6, 2017 Materials Deadline: Dec 11, 2017

JULDirectory listing/logoChicken Marketing

Summit

Who’s Who in the Egg & Poultry Industries

Space Closing: Jun 7, 2018 Materials Deadline: Jun 12, 2018

FEB Midwest Poultry Show

Nutrition Midwest Poultry Show Preview

Space Closing: Jan 10, 2018 Materials Deadline: Jan 16, 2018

AUGProcessing

Space Closing: Jul 10, 2018 Materials Deadline: Jul 13, 2018

MAR Midwest Poultry ShowTop Poultry Companies

Space Closing: Feb 6, 2018 Materials Deadline: Feb 9, 2018

SEPNational Meeting on Poultry Health, Processing & Live

Production

Health Space Closing: Aug 8, 2018

Materials Deadline: Aug 13, 2018

APR Signet AdEffect StudyBird Welfare

Space Closing: Mar 8, 2018 Materials Deadline: Mar 13, 2018

OCTNational Chicken Council Annual

Conference

Husbandry Space Closing: Sep 6, 2018

Materials Deadline: Sep 11, 2018

MAYFood Safety

Space Closing: Apr 10, 2018 Materials Deadline: Apr 13, 2018

NOVLive Production

Space Closing: Oct 10, 2018 Materials Deadline: Oct 15, 2018

JUN Chicken Marketing Summit

Hatching/Breeding Space Closing: May 9, 2018

Materials Deadline: May 14, 2018

DEC IPPE 2019 Atlanta

Food Safety IPPE 2019 Atlanta Preview Space Closing: Nov 8, 2018

Materials Deadline: Nov 14, 2018

TOPICS

BONUS DISTRIBUTION/ VALUE ADDED

EDITORIAL CALENDAR 2018


19%6%7%

8%

9%

10%

11%

15%

15%

Poultry International is the global resource for the poultry meat and egg industries.

Influence a diverse audience of poultry meat and egg professionals across multiple job functions in 142 countries who rely on Poultry International for practical business applications, in-depth market information and top company data that helps shape the industry.

www.poultryinternational-digital.com

ASIA/PACIFIC10,524


EUROPE5,086


n Nutritionists, R&D, Veterinarians 21%

n Marketing & Sales 19%n Live Production Management 11%n Grower/Owner 10%n Food Safety, Quality Control,

Technical Services, Other Personnel 8%

n Processing Management 4%n Procurement 2%

JOB

FUNCTION

PRIMARY BUSINESS

Poultry Production ............................19%Feed Manufacturer ...........................15%Veterinary/Nutrition/Consulting .........15%Poultry Processing ............................11%Allied to the Industry .........................10%Poultry Marketing ................................9%University/Government/Association ...8%Breeder Farm/Hatchery ......................7%Egg Production/Packing/Processing ..6%

NOTABLE SUBSCRIBERS Broiler Production Specialist

San Miguel Foods Inc.Poultry Nutritionist

Moy Park Ltd. Manager Global Poultry

De Heus Animal NutritionQuality Assurance Executive

Suguna FoodsPresident

Charoen Pokphand IndonesiaVeterinarian

Bounty Fresh Food Inc.



Display Ad 4-Color 1x* Full Page $10,330 2/3 Page $8,030 1/2 Page Island $7,000 1/2 Page $6,360 1/3 Page $4,240 1/4 Page $3,510 1/6 Page $2,510 1/8 Page $1,860 2-Page Spread $15,450







100th year seriesFuture of poultry breeding, balanced genetic selection

JAN

UA

RY 2

017

www.WATTAgNet.com

EU poultry production forecast positive over next decade

PLUSTop Russian broiler producers grow in tough marketAntibiotic-free poultry’s broader economic implications

1701PIcover.indd 1 12/18/2016 9:06:50 PM

IPPE 2018 AtlantaVIV MEAJAN

Nutrition VIV MEA Preview


JUL Signet AdEffect StudyPoultry Processing

Space Closing: May 31, 2018 Materials Deadline: Jun 5, 2018

Victam AsiaFEBFlock Health

Victam Asia Preview Space Closing: Jan 5, 2018

Materials Deadline: Jan 10, 2018

AUG SPACEVIV China

Health and Welfare SPACE Preview

VIV China Preview Space Closing: Jul 2, 2018

Materials Deadline: Jul 6, 2018

MAR VIV Europe

Layer/Broiler Management VIV Europe Preview

Space Closing: Jan 31, 2018 Materials Deadline: Feb 5, 2018

SEPNutrition

Space Closing: July 31, 2018 Materials Deadline: Aug 3, 2018

APRVIV Europe

China Animal Husbandry Expo

(CAHE)

Egg Processing VIV Europe Preview

Space Closing: Feb 28, 2018 Materials Deadline: Mar 5, 2018

OCTWorld’s Top Poultry Companies

EuroTier Preview Space Closing: Aug 29, 2018

Materials Deadline: Sep 4, 2018

EuroTier

MAY Directory listing/logoVIV Europe

Who’s Who International Directory Space Closing: Apr 3, 2018

Materials Deadline: Apr 6, 2018

NOVFlock Health

Space Closing: Sep 28, 2018 Materials Deadline: Oct 3, 2018

EuroTier

JUN International Poultry Forum China

Nutrition and Feed Survey Space Closing: May 1, 2018

Materials Deadline: May 4, 2018


Processing IPPE 2019 Atlanta Preview Space Closing: Oct 29, 2018


TOPICS




JOB

FUNCTION

Industria Avícola is the premier Spanish language publication serving the entire Latin American poultry meat and egg industries.

Target professionals in Mexico, Central America, South America and the Caribbean who trust Industria Avícola’s comprehensive coverage of business data, top company information, trends and developments in the América Latina region.

www.industriaavicola-digital.com

LATIN AMERICA12,000

South America, Central America, Mexico & Caribbean


n Nutritionists, R&D, Veterinarians 22%

n Live Production Management 14%n Owner/Grower 13% n Technical Service, Consultants &

Others Allied to the Industry 11%n Marketing & Sales 9%n Procurement 3% n Processing Management 2%n Food Safety & Quality

Assurance 2%23%

5%7%

8%

10%

14% 15%

15%

3%PRIMARY BUSINESS

Poultry Production ................................23%University/Government/Association .....15%Veterinary/Nutrition/Consulting .............15%Feed Manufacturer ...............................14%Egg Production/Packing/Processing ....10%Poultry Processing ..................................8%Allied to the Industry ...............................7%Breeder Farm/Hatchery ..........................5%Importer/Exporter ...................................3%

NOTABLE SUBSCRIBERS

Live Production Director Pilgrim’s Pride Mexico

Nutritionist Pronaca

Director of Strategy and Development JBS FoodsQC Manager

Granja Tres Arroyos SAVeterinarian

BRF SA



Display Ad 4-Color 1x* Full Page $8,550 2/3 Page $6,680 1/2 Page Island $5,800 1/2 Page $5,290 1/3 Page $3,530 1/4 Page $2,920 1/6 Page $2,060 1/8 Page $1,540 2-Page Spread $12,810







MAY

O 2

017

www.WATTAgNet.com

AÑOS

Repertorio del centenarioFuturo del bienestar avícola: qué deben esperar los avicultores

Además:Aspecto de los pollitos según la actividad y comportamiento

Ácido láctico y canola, claves en salud intestinal avícola

Transferencia de huevo: una tarea necesaria,

pero delicada

1705_IA_cvr.indd 1 4/19/2017 3:09:45 PM

IPPE 2018 AtlantaJANPoultry Health


JULCentral American Poultry Congress

Honduras

Nutrition & Feed Survey Egg Production


FEBBroiler Nutrition

Space Closing: Jan 9, 2018 Materials Deadline: Jan 12, 2018

AUG Directory listing/logoGuía Anual (Buyer’s Guide) Space Closing: Jul 5, 2018

Materials Deadline: Jul 10, 2018

MARLayer Nutrition


SEPFood Safety

FIGAP Preview Space Closing: Aug 2, 2018

Materials Deadline: Aug 7, 2018

APRTop Latin American Poultry Companies


OCTBroiler/Layer Nutrition

Space Closing: Aug 31, 2018 Materials Deadline: Sep 6, 2018

FIGAP Mexico

MAYHatchery/Breeder


NOVPoultry Feeds


JUNBroiler Production

Central American Poultry Congress Preview

Space Closing: May 3, 2018 Materials Deadline: May 8, 2018


Processing IPPE 2019 Atlanta Preview Space Closing: Nov 2, 2018


TOPICS



2018 Poultry Market Media Kit - V1 2018 Poultry Market Media Kit - V1

Egg Industry is the news source for the egg industry worldwide.

Reach layer industry professionals throughout North America and abroad who depend on Egg Industry for timely coverage of regulatory affairs, business information and exclusive top company production data to establish and maintain a competitive advantage in the marketplace.

www.eggindustry-digital.com

NORTH AMERICA1,763

INTERNATIONAL237

n Farm Production 29%n Top Executives/Key

Corporate Professionals 25%n Nutritionists, R&D,

Veterinarians 23%n Marketing & Sales 11% n Egg Production

Management 10%n Allied to the Industry 2%

JOB

FUNCTION

News for the egg industry world

36%

6%

9%

10%

17%

18%

4%PRIMARY BUSINESS

Commercial Egg Production ............... 36%Veterinary/Nutrition/Consulting ............ 18%Breeder/Hatchery ................................ 17%Broker/Distributor/Wholesaler .............. 10%Egg Processing ..................................... 9%University/Government/Allied to the Industry ........................................ 6%Supplier ................................................. 4%

NOTABLE SUBSCRIBERS

Director of Production Rose Acre Farms

CEO ISE America

Regional Quality Manager Michael Foods Inc.

Nutritionist Cal-Maine Foods Inc.Director of Operations

Hillandale FarmsDirector of Quality Assurance

Eggland’s Best Inc.


2018 Poultry Market Media Kit - V1 2018 Poultry Market Media Kit - V1

Display Ad 4-Color 1x* Full Page $4,230 1/2 Page $3,270 1/3 Page $2,400 1/4 Page $1,570 2-Page Spread $6,340


Marketplace Display Ad B/W per column inch ........... $190 (Spot color extra)





IPPE 2018 AtlantaJANEconomic Forecast


JULBiosecurity


AUGVentilation

Space Closing: Jul 19, 2018 Materials Deadline: Jul 24, 2018

FEBTop Companies

Midwest Poultry Show Preview Space Closing: Jan 17, 2018

Materials Deadline: Jan 22, 2018

Midwest Poultry Show

MARFlock Health


APRAmmonia Control


SEPPest Control

Space Closing: Aug 20, 2018 Materials Deadline: Aug 23, 2018

OCTEgg Processing

Space Closing: Sep 19, 2018 Materials Deadline: Sep 24, 2018

MAYNutrition


VIV Europe

NOVFood Safety


JUNLitter Management

Space Closing: May 15, 2018 Materials Deadline: May 18, 2018


Egg Marketing IPPE 2019 Atlanta Preview

Space Closing: Nov 14, 2018 Materials Deadline: Nov 19, 2018

TOPICS




POULTRY INTERNATIONAL CHINAPoultry International China is the Mandarin language business resource for the Chinese poultry industry.

Target leading commercial poultry companies and other key professionals in the fast-growing Chinese market. Articles cover a wide range of production, processing and marketing topics, along with special reports on industry developments, products, shows and seminars.

Published bi-monthly, Poultry International China reaches 8,300 industry professionals who receive important information to remain competitive in the market.

http://www.guojixumu.com/jiaqin/enindex.aspx

Display Ad 4-Color 1x* Full Page $4,570 1/2 Page $3,030 1/3 Page $2,180 1/4 Page $1,760 2-Page Spread $6,820



TOPICSBONUS

DISTRIBUTION/ VALUE ADDED

IPPE 2018 Atlanta

China Animal Husbandry Expo

Shanghai Livestock Trade Show

VIV ChinaHenan Provincial

Poultry Trade Show

Shandong Provincial Livestock Trade Show

Chinese broiler industry forecast Space Closing: Dec 19, 2017

Materials Deadline: Dec 22, 2017

China Feed ExpoAntibiotic-free poultry feed Space Closing: Feb 20, 2018

Materials Deadline: Feb 23, 2018

Broiler and layer breeding profit comparison


Talent training in the industry supply chain


Poultry welfare and consumers’ requirements

Space Closing: Aug 21, 2018 Materials Deadline: Aug 24, 2018

Pattern changes in Chinese layer breeding


POULTRY INTERNATIONAL CHINAEDITORIAL CALENDAR 2018

JAN/FEB

MAR/APR

MAY/JUN

JUL/AUG

SEP/OCT

NOV/DEC



WATT EXECUTIVE GUIDE TO WORLD POULTRY TRENDSWATT Executive Guide to World Poultry Trends is the exclusive statistical reference for global poultry executives.

Position your brand in front of a global audience of more than 44,500 decision-makers in 142 countries who rely on this annual resource to guide them in forecasting, planning and budgeting for the upcoming year.

Released in November, Poultry Trends is distributed digitally three additional times (December, February and June), and also has print bonus distribution at industry-appropriate meetings and global events in 2018 and 2019. In addition, advertisers placing a 1/2-page or larger advertisement receive all of the data in unlocked Excel spreadsheets, allowing for easy customization of the data for your presentations and business development needs.

WATT IPPE DIRECTORYThe WATT IPPE Directory is a comprehensive resource for the International Production & Processing Expo (IPPE) in Atlanta, Ga., USA. Reach a global audience of influencers and decision-makers in the poultry, feed and meat industries in more than 140 countries as they plan for and attend one of the world’s largest and fastest-growing annual trade shows.

The WATT IPPE Directory is released digitally in December and again in February to 70,000 poultry, feed and meat professionals. Additionally, 10,000 printed copies are available at IPPE 2019 in Atlanta in February.

WATT IPPE Directory advertisers receive: >> Enhanced exhibitor listing with highlighting and bold-type fonts >> Cross-referencing of both your ad and exhibitor profile for easy viewing >> Exhibitor profile in separate Show Products “advertisers only” section with 60-word

description, logo and/or photo

Forecasts, analyses, charts and tables give you the full picture, with additional data available for download.

The Statistical Reference for Poultry Executives

www.WATTAgNet.com

INVESTING IN YOURFUTUREWe understand the need to invest in R&D cobb-vantress.com

PoultryTRENDSEXECUTIVE GUIDE TO WORLD

2016

$99

1611PTcover.indd 1 11/7/2016 3:44:04 PM

Display Ad 4-Color 1x* Full Page $8,070 2/3 Page $6,290 1/2 Page $4,980 1/3 Page $3,340 1/4 Page $2,760 1/6 Page $1,930 1/8 Page $1,460

2018 ADVERTISING RATESSpace Closing: October 4, 2018

All rates are in gross U.S. dollars.


See the digital version at www.digitalexpoguide-digital.com

Your guide to the world’s largest annual poultry, feed and meat expo■ Show overview■ Directory of exhibitors■ Product listings■ Guide to Atlanta

Atlanta, GeorgiaJanuary 31 - February 2, 2017

2017 WATT Global Media IPPE DIRECTORY

YEARS

17IPPEGcover_PRINT.indd 1 1/9/2017 12:35:43 PM

Display Ad 4-Color 1x* Full Page $8,880 2/3 Page $6,910 1/2 Page $5,450 1/3 Page $3,650 1/4 Page $3,020 1/6 Page $2,130 1/8 Page $1,600 2-Page Spread $13,300


2019 ADVERTISING RATESSpace Closing: November 12, 2018

All rates are in gross U.S. dollars.

To be included in the WATT IPPE Directory, your company must have a booth assignment.

For booth info please contact: Anne Sculthorpe +1.678.514.1976 | [email protected]


CHICKEN MARKETING SUMMIT 2018July 22-24, 2018Four Seasons Resort Orlando at Walt Disney World® Resort Orlando, Florida

Presented by WATT Global Media and the National Chicken Council, the Chicken Marketing Summit brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about opportunities and challenges for chicken being driven by fast-changing consumer trends.

This executive conference explores issues and trends in food marketing, consumer chicken consumption patterns and purchasing behavior. In addition to high value educational sessions, attendees also have networking opportunities during breaks, lunch and Q&A to foster interaction between speakers and poultry industry peers.

This is a must-attend conference for top decision-makers in the chicken supply chain in the U.S. and Latin America, and is geared toward the interests of Poultry Marketing and Sales Executives; Retail, Supermarket and Foodservice Buyers; Allied Industry Sales and Marketing Executives; Distributors and more.

For more information, visit www.chickenmarketingsummit.com

SPONSORSHIP OPPORTUNITIESSponsorship opportunities at the Chicken Marketing Summit go beyond advertising and further enhance your company’s brand. Be among the first to sign up for sponsorships to maximize your exposure across multiple opportunities before, during and after the event.

Top 5 reasons to be a part of the Chicken Marketing Summit: 1. Reach key poultry business leaders and influencers

2. Engage with the entire chicken supply chain

3. Build new relationships and share ideas with your poultry industry colleagues

4. Focus on how to connect with the dynamically changing consumer

5. Three days of exclusive networking and learning opportunities in family-friendly Orlando, Florida

All Chicken Marketing Summit sponsorship opportunities are sold on a first-come, first-served basis. Become a sponsor early and reap the benefits and value your company will receive from being featured in event promotions throughout the marketing campaign for the conference.

Contact your WATT Global Media sales professional for options, pricing and details.


DIGITAL EDITION SPECIALTY ADS & ENHANCEMENTSDigital editions provide the benefits of an interactive platform with all the familiarity of a traditional print layout.

Engage readers at a deeper level with specialty ads and interactive enhancements that extend beyond the limits of print – such as video, audio, hyperlinks and more – while they consume your message on any digital device.

DIGITAL BLOW-IN ADMuch like a printed card insert, a digital blow-in ad grabs attention and provides flexibility. Your message can be placed in a variety of positions throughout the publication.

If desired, a blow-in ad can be two-sided and flip back and forth like the front and back of a printed page.

SIZE Width: 6" (152mm)

Height: 4.5" (102mm)

$3,000 per issue

DIGITAL BELLY STRIPSimilar to a traditional printed belly band, a digital belly strip is the first thing subscribers see when they open a digital edition. Use a digital belly strip to offer a teaser and direct readers to your relevant content inside or to build general brand awareness.

A digital belly strip is two-sided and flips back and forth on the left edge just like the front and back of a printed page.

SIZE Width: 7.375" (188mm)

Height: between 4" (102mm) minimum to 5" (127mm) maximum

$4,000 per issue

DIGITAL COVER TIPThe full-page format and premium placement of a digital cover tip offers maximum exposure for your brand. The expansive size provides endless opportunities for creative design elements and more detailed description.

A cover tip is two-sided and flips back and forth like the front and back of a printed page.

SIZE Width 7.625” (194mm)

Height: 10.25” (260mm)

$5,000 per issue

DIGITAL ENHANCED DISPLAY ADComplement your print magazine ad with an enhanced version designed specifically for digital magazine and mobile subscribers. A digital enhanced ad can include embedded video, registration or contest forms, audio files and more.

Digital enhanced ad design and form creation services are available. Additional fees apply.

SIZE ¼-page or larger

Pricing: +30% to display ad rate,

per issue


E-NEWSLETTERSInfluence global agribusiness executives and professionals who rely on weekly and daily email newsletters to deliver current industry news in a mobile-friendly format.

WATT POULTRY UPDATE Total engaged subscribers: 25,400 (as of July 1, 2017)

Daily e-newsletter sent Monday through Friday each week in a mobile-friendly headline format for global poultry growers, producers and integrators.

6 TOTAL AD SPACES AVAILABLE (choose between banner ad or text ad) >> $995 per newsletter insertion

AVES Y BALANCEADOS LATINOAMÉRICA Total engaged subscribers: 8,900 (as of July 1, 2017)

Weekly Spanish language e-newsletter sent each Thursday providing the latest news, research and market information on the Latin American poultry and feed industries.

6 TOTAL AD SPACES AVAILABLE (choose between banner ad or text ad) >> $795 per newsletter insertion

US/CANADA37%

ASIA/PACIFIC20%

MIDDLE EAST/AFRICA8%

NOT SPECIFIED3%

EUROPE14%

LATINAMERICA

18%

US/CANADA6%

ASIA/PACIFIC5%


NOT SPECIFIED4%

EUROPE6%

LATINAMERICA

77%

Geographical Breakdown



TRADE SHOW SPECIAL EDITION NEWSLETTERS 2018 PRE-Show Weekly Newsletters: IPPE, VIV Europe and EuroTierThese special edition pre-show e-newsletters are sent once per week for the four weeks leading up to the opening of the industry event, featuring exclusive news and exhibitor profiles.

5 TOTAL SPONSORS PER WEEKLY ISSUE (logo, 60-word description, booth number & website) >> $2,000 per newsletter insertion

2018 POST-Show Newsletters: IPPE and Chicken Marketing SummitThese special edition post-show e-newsletters are sent once per week for the four weeks following the closing of the industry event, featuring content written at or after the show.

1 SINGLE SPONSOR PER EVENT (300 x 250 banner ad) >> $5,000 per month (4 newsletter insertions)

NOTE: Volume discounts and combination rates with print advertising and event sponsorship programs are available for all e-newsletters. Ad space is limited and available on a first come, first served basis.

TRENDING THIS WEEK Total engaged subscribers: 38,900 (as of July 1, 2017)

Weekly e-newsletter sent each Sunday highlighting the five most popular stories on WATTAgNet.com from that week in a condensed, mobile-optimized format.

2 TOTAL AD SPACES AVAILABLE (banner ad only - no text ads) >> $5,000 per month (4-5 insertions)

US/CANADA35%

ASIA/PACIFIC22%


NOT SPECIFIED5%

EUROPE13%

LATINAMERICA

15%



WATTAGNET.COMReach a highly-engaged and growing online community working in the poultry and animal feed industries worldwide. These professionals turn to WATTAgNet.com’s mobile-optimized format to quickly and easily access the latest news and exclusive market data on any device.

On WATTAgNet.com, your message will be seen by an average of more than 95,000 unique visitors each month who come to our site for an unparalleled variety of business content including:

>> Exclusive, in-depth articles in our digital magazines

>> Dedicated blogs featuring expert insight and commentary from editors and contributors

>> Detailed company information in the global Top Companies databases

>> Data and interactive charts in the Market Data section

>> Targeted species-specific sections

>> Educational webinars and technical white papers

>> Supplier directories and searchable product databases

KEY WEBSITE STATISTICS>> More than 315,000 page views per month

(29% increase year-over-year)

>> Average of 174,000 site visits per month (36% increase year-over-year)

>> Average of 95,000 unique visitors per month (more than 45,000 registered users)


* WATT Global Media has estimated the number of impressions (inventory) available in each channel for 2017-2018. Monthly impressions may vary above or below these estimates, and we reserve the right to adjust the number of impressions and/or make additional impressions available for sale.

WATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the home page:

POSITION

COST PER THOUSAND

IMPRESSIONS (CPM)

ESTIMATED TOTAL AVAILABLE

MONTHLY IMPRESSIONS*

PRICE PER MONTH

50% AVAILABLE MONTHLY

IMPRESSIONS*

PRICE PER MONTH

Top Medium Bottom Leaderboard Rectangle (2) Leaderboard 728 x 90 300 x 250 728 x 90

$80 $75 $70

20,000 20,000 20,000

$1,600 $1,500 $1,400

10,000 10,000 10,000

$800 $750 $700

WATTAGNET.COM HOME PAGE ADVERTISING OPTIONS


WATTAGNET.COM CHANNEL ADVERTISING OPTIONS POULTRY CHANNEL

POULTRY CHANNELWATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the Poultry channel pages:


POULTRY CHANNEL POSITION

COST PER THOUSAND

IMPRESSIONS (CPM)



PRICE PER MONTH

PRICE PER MONTH

PRICE PER MONTH

PRICE PER MONTH


IMPRESSIONS*


IMPRESSIONS*


IMPRESSIONS*


$90 $85 $80

80,000 80,000 80,000

$7,200 $6,800 $6,400

60,000 60,000 60,000

$5,400 $5,100 $4,800

40,000 40,000 40,000

$3,600 $3,400 $3,200

20,000 20,000 20,000

$1,800 $1,700 $1,600


WATTAGNET.COM CHANNEL ADVERTISING OPTIONS INDUSTRIA AVÍCOLA CHANNEL

INDUSTRIA AVÍCOLA CHANNELWATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the Industria Avícola channel pages:


POULTRY CHANNEL POSITION

COST PER THOUSAND

IMPRESSIONS (CPM)



PRICE PER MONTH

PRICE PER MONTH


IMPRESSIONS*


$80 $75 $70

12,000 12,000 12,000

$960 $900 $840

6,000 6,000 6,000

$480 $450 $420


INTERSTITIAL ADSReceive significant brand awareness and increased response from thousands of industry professionals engaged in WATTAgNet.com when utilizing an interstitial ad that slides in or pops up for each site visitor once per 24-hour period.

(1) ad space available of the two positions, one time per week. Each ad runs across the whole site. Ads are activated at user’s point of entry into site, regardless of page.

.gif and .jpg files only; no .swf files or audio files permitted.

POSITION PRICE PER WEEK

Pop-Up

550x480 $2,000 (300 x 250 - Mobile)

Slide-In 300x250 $1,500 (Mobile = N/A)


ONLINE DIRECTORY ENHANCEMENTSThe WATTAgNet.com Online Directory gives you complete control and more options than ever before to get the most from your listing.

The online Directory of Suppliers on WATTAgNet.com features improved design and functionality, making it easier than ever for prospective customers to find your business. Plus, the online directory provides you with convenient self-serve functionality and the option to purchase an enhanced listing with benefits such as the ability to include images, video and files for download in your profile.

Directory Listing Features and Options: >> Manage and upgrade your directory listing with new,

easy-to-use self-service functionality (free).

>> Purchase a print-only ($1,000) or online-only enhanced ($1,500) directory listing.

>> Purchase the print AND online enhanced listing option ($2,500) for the best value and greatest exposure.

WATT directories provide readers with the most up-to-date information on business trends, products, and professionals in the poultry and animal feed industries. All directories are available in-print, digitally and on WATTAgNet.com, providing your company with around-the-clock exposure.

Contact your WATT Global Media sales professional or visit http://www.wattagnet.com/directories/1992/tiers for more information.


WEBINARS A webinar sponsorship positions your company as a subject matter expert and enables you to build a database of qualified sales leads. Deliver compelling content, solutions and your branding message to the targeted global audience you select from our advanced behavioral database.

Execution of your custom webinar program is streamlined and simple with the guidance of our experienced team. Our proven track record of producing quality webinars provides you with a strong, engaged audience for your event.

Choose between sponsoring a WATT Global Media editorial webinar or working with our team to produce your own custom webinar where you control the presentation topic, content and presenters.

Both options include market research opportunities such as registration questions, in-webinar poll questions and post-webinar survey questions.

WEBINAR PROGRAM DETAILSRates for a custom webinar range from $15,000 to $25,000*

* Discounts are available for multiple webinar programs and print/online advertisers. Contact your WATT Global Media sales professional for details and pricing information.

TECHNOLOGY TRAINING CONTENT PROMOTION RESEARCH REPORTING

Industry-leading Orientation Sponsor an Fully integrated In-webinar polling Detailed post- platform & session for editorial webinar marketing capability webinar report dedicated speakers to or create your campaign with

Post-webinar Consultation webinar producer ensure a flawless own presentation custom design survey to review report

Online

presentation elements and program results

registration page


BEST VALUE - White Paper Package - $6,500 per month*

Includes all features listed in Whitepaper Program above PLUS (1) dedicated e-blast per program and (1) 1/3-page print ad in a magazine issue of your choice.

*Additional costs may be incurred for writing, editing or creative services. Discounts are available for print and online advertisers.

Present your company as an objective solution provider and thought leader by providing technical information and research about pressing industry challenges. Repurpose your educational content into a white paper which functions as a unique industry resource and attracts new prospects while retaining current customers.

WHITE PAPERS

WHITE PAPER PROGRAM DETAILS $4,000 per month*

TECHNOLOGY CONTENT PROMOTION REPORTING

White Paper Repurpose Sponsored link Contact hosting on existing content on website and information of WATTAgNet.com in appropriate viewers provided Writing, editing e-newsletters monthly and creative services available

Transform your existing video content into a powerful lead generation tool. Hosting your videos on WATTAgNet.com is an excellent way to enhance credibility, educate the market about your products and services, and drive sales inquiries in a unique and engaging way.

VIDEOS

Contact your WATT Global Media sales professional for customized pricing information.

VIDEO PROGRAM DETAILS

TECHNOLOGY CONTENT PROMOTION REPORTING

Video content Repurpose Sponsored link Contact hosted on existing video on website and information of WATTAgNet.com content in appropriate viewers provided (search engine- e-newsletters monthly friendly) Editing services available


NEW! AUDIENCE EXTENSIONTarget our engaged audience of agribusiness professionals as they browse the internet after visiting WATTAgNet.com

Drive known, qualified, industry traffic to your website by connecting with WATTAgNet.com visitors as they browse the internet. Each month an average of 95,000 agribusiness professionals use WATTAgNet.com as their online resource for exclusive, unbiased editorial coverage of the industry, market reports, industry data and breaking news.

Now your company’s marketing message (banner ad) can follow WATTAgNet.com visitors as they browse the internet. By investing in our new Audience Extension program you can add thousands of brand impressions on select third party websites that will result in measurable clicks on your banner ad and increased traffic to your website.

What is Audience Extension? Audience Extension is an online marketing technique that enables advertisers to reach visitors who have visited WATTAgNet.com and have shown interest in a specific topic and/or to reach a specific job function in whatever geographic location desired. Audience Extension connects your brand with our website visitors by showing relevant ads as they browse the internet, use mobile apps or search on Google.

Full site Audience Extension pricing options: >> Full site Audience Extension - anyone who visits WATTAgNet.com can be found across the internet and served ads>> Ad channels - target anyone who has visited our Poultry channel or Animal Feed channel audiences>> Topic tags - select from a list of topics such as “mycotoxins” or “animal welfare”>> Job functions - select from a list of job functions such as “nutritionist/vet” or “grower/farm owner”

FULL SITE AUDIENCE EXTENSION PRICING OPTIONS

Each additional targeting segment is $500 per segment (example: job function + topic tag = 2 segments @ $500 each = $1000 additional per month).

WATT Global Media has estimated the number of impressions that are served for our Audience Extension program. Monthly impressions served may vary.

OPTION 1125,000 impressions guaranteed minimum per month

Pricing: $5,000*

OPTION 262,500 impressions guaranteed minimum per month

Pricing: $3,000*


What is Native Advertising?Native advertising is sponsored content that is consistent with a publisher’s editorial standards and also meets the content expectations of the audience. By repackaging your existing content in a visually engaging manner on WATTAgNet.com and in WATT e-newsletters, you reach more engaged customers and prospects seeking solutions to their business needs.

NATIVE ADVERTISINGExtend your company’s existing investment in content creation by publishing your articles alongside WATTAgNet.com editorial articles. Our Native Advertising program is designed to drive poultry and/or animal feed professionals to your website, position your brand as a thought leader and repurpose educational content that you have invested time and budget to produce.

How does it work?FIRST, we partner with you to develop a dedicated Native Article topic page:

>> We create a Native Article topic page on WATTAgNet.com that combines content from your website with WATT’s trusted content to create an informative, engaging page on the topic of your choice..

>> Provide the 4 web addresses (URLs) of the high-value articles you want WATTAgNet.com readers to view on your website.

>> We use our state-of-the art tools to combine your content and ours into one page of must-read content on your chosen topic.

>> The headline and first couple of sentences of your articles are labeled as “sponsored content”. When the WATTAgNet.com reader clicks on “read more” they are redirected to the full article on your website (great for your SEO purposes).

>> All page setup work done by WATT editorial and technology teams.

>> You have two exclusive banner ad positions (Leaderboard and Medium Rectangle) on your dedicated article/topic page - no other ads appear.

NEXT, we promote your dedicated article page in various media channels to drive traffic to your content:

>> A highly visible banner ad – developed by WATT – on the Home page and Poultry Channel page of WATTAgNet.com drives readers to your dedicated Native Article topic page

>> Sponsored links on Home page and Poultry Channel home page of WATTAgNet.com direct readers to your Native Article topic page

>> Sponsored link in WATT Poultry Update direct readers to your Native Article topic page

>> Your Native Article topic page is promoted editorially in WATT Poultry Update one time per week, per month.

Contact your WATT Global Media sales professional for complete program specifications and pricing information.


TARGETED AUDIENCE MESSAGE PROGRAM DETAILS$4,500 per send*

* Additional costs may be incurred for writing, editing or creative services. Discounts are available for multiple programs and print/online advertisers.

SEGMENTATION CONTENT PRODUCTION REPORTING

Select your ideal target Provide marketing message Digital Production Team Report includes number audience from our handles layout, testing of sends, open rate advanced behavioral Copywriting and design and delivery in HTML and click-thru rate database services available and text formats Detailed analysis available upon request

TARGETED AUDIENCE MESSAGECapture the undivided attention of a specific audience with customized, targeted email messaging. Generate interest and drive sales by connecting with the right segment of professionals who can purchase or recommend your product or service.


Whether your needs are exploratory or you want to quantify market opportunities, our professional researchers have the experience to recommend the right method for your objectives and budget. No project is too large or small, and our industry-leading behavioral database ensures excellent sample selection.

Capabilities>> In-depth audience analysis >> Market expansion >> Brand building >> Product concept testing >> Brand awareness >> Strategic planning

To explore more Case Studies, visit www.WATTGlobalMedia.com/custom-solutions/custom-media-portfolio

RESEARCH Obtain professional opinions, data and valuable insights with customized research solutions.

CASE STUDIESPRODUCT DEVELOPMENT

NEEDS: To aid new product development, an equipment and machinery company wanted to learn more about manufacturers’ production needs for a particular product.

SOLUTION: Develop a survey leveraging the well-known manufacturer’s brand to provide its new product development department with relevant information from current or potential buyers.

RESULTS: The response rate exceeded the client’s expectations and demonstrated respondents were willing to provide information directly to an industry manufacturer. The results of the study were submitted to product development to help guide the team as they design new equipment and machinery.

BRAND AWARENESS

NEEDS: A feed ingredient supplier needed to measure perceptions and awareness for their brand and specific products, as well as its competitors’, among poultry and swine growers and nutritionists in Asia and Latin America.

SOLUTION: Develop a brief online questionnaire to maximize responses in a short time period. WATT’s Industria Avícola editor translated the questionnaire into Spanish for distribution to Latin America. The client specified job functions for target respondents in the poultry and swine industries in Asia, Southeast Asia and Latin America.

RESULTS: Insights from the respondents led the client to differentiate marketing messages and tactics to clear up misperceptions about their brand and confusion with competitors.

QUALITATIVE RESEARCH

NEEDS: A supplier of feed mill information management solutions required a deeper understanding of customer needs before planning product enhancements and marketing outreach.

SOLUTION: Qualitative research in the form of in-depth interviews with a small number of selected customers and prospects. WATT Research solicited respondents for individual phone interviews, collaborated with the client to develop interview questions and prepared a comprehensive report summarizing themes from interview transcripts.

RESULTS: The client gained actionable insights which translated into plans that were implemented in product improvements and have been enthusiastically received by customers.


SIGNET ADEFFECT™ STUDIESReceive valuable reader feedback and analysis on the effectiveness of your display ad in a particular publication issue. Use results to find new ways to better communicate with your target market and realize a stronger return on your advertising investment.

A Signet AdEffect™ Study is offered to marketers placing an advertisement of a specified size - or larger - at no additional cost ($3,000 value).

Advertisers receive a full report of the study which includes:

>> Ad Creative, Messaging and Overall Measurement scores for each ad (including your competitors) in the issue

>> Analysis of your individual ad performance

>> Detailed information on reader demographics and behaviors

>> Verbatim feedback from readers

>> List of contacts who requested additional information about your products and services

2018 Schedule – Poultry Publications>> WATT PoultryUSA April issue (1/3 pg +)

>> Poultry International August issue (1/3 pg +)


All projects are 100% customized to fit your unique needs. With more than 100 years of experience in creating and distributing quality, trusted content, we can help you plan and execute a successful content marketing strategy.

Capabilities>> Custom publications >> White papers >> Custom e-newsletters >> Advertorials >> Case studies >> Custom webinars >> Roundtable events >> Educational symposiums >> Videos and blogs >> Subscriber development campaigns

Contact your WATT Global Media sales professional to discuss how you can leverage your proprietary content with a content marketing program.

CONTENT MARKETING Tell your story and reach buyers with valuable, relevant content through

a variety of solutions in content marketing.

CASE STUDIESCUSTOM DIGITAL MAGAZINE

NEEDS: One of the world’s leading suppliers of vitamins, carotenoids, eubiotics, and feed enzymes needed to increase brand exposure, educate and inform its prospects about best practices to improve their operations, and develop a global database of leads for its sales team and distributors.

SOLUTION: Produce a digital magazine distributed to a targeted list of potential subscribers from WATT Global Media’s advanced behavioral database. This was supported by a multi-channel subscriber development campaign including: targeted e-blasts, prestitial website ads on WATTAgNet.com, text ads in e-newsletters and display ads in print magazines.

RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions, more than 1,000 subscribers to the digital magazine, and a measurable increase in brand exposure. Furthermore, the sales team was provided with the subscriber list for direct follow-up with qualified prospects.

SUBSCRIBER DEVELOPMENT NEEDS: An international poultry health company needed to increase the

number of subscribers to its educational magazine and understand more about reader demographics.

SOLUTION: Develop a multi-channel subscriber development campaign including: e-blasts to a targeted list of potential subscribers, prestitial website ads on WATTAgNet.com, text ads in WATT Poultry Update e-newsletter, and print advertorials in WATT PoultryUSA magazine.

RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions and more than 1,000 new poultry health professionals subscribing to the magazine. In addition, WATT Global Media’s Audience Intelligence Marketing (AIM) master database was able to identify other information channels the subscribers were using thereby providing further value to the customer.

DIGITAL MULTI-CHANNEL CAMPAIGN NEEDS: An international poultry health company needed to promote

three educational videos and persuade viewers to request a promotional DVD.

SOLUTION: Develop a multi-channel digital marketing campaign including: targeted e-blasts, online text ads, and banner ads – all designed to drive poultry health professionals to a custom landing page housing the three videos and instructions to order the promotional DVD.

RESULTS: The campaign resulted in tens-of-thousands of brand impressions, and hundreds of video views and requests for the promotional DVD.


PDFs can usually be made either by distilling an EPS exported from programs such as Quark, InDesign and Illustrator, or printed directly from the program you are working in.

Distilling:Adobe highly recommends that PDF’s be created from Acrobat Distiller. **Only EPS documents should be Distilled.1. Select PDF/x1-a or Press Quality in the job options

pop-up menu of Distiller.2. Drag & drop the .eps file onto Distiller.

This will create the high-res PDF for you.

Printing:If your computer has an Adobe PDF option in its printer menu:1. Select Print from the File menu.2. Select the Adobe PDF printer.3. Click on the Setup button, then click on the

Preferences button.4. Select PDF/x-1a or Press Quality from the default

settings drop-down menu.5. Click OK to print to PDF.

1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes and

masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within

live area 1/4” from trim all around

2. Save file as TIFF.› Image Compression: None› Pixel Order: Interleaved› Byte Order: IBM PC› Layer Compression: Discard Layers and Save a Copy

(if available)

1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes

and masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within

live area 1/4” from trim all around

2. Do all of the following.› Look for type that may have shifted in the ad› Outline all fonts: Select all, go to Type, Create› Outlines, click off.› Go to Type, Find font, highlight each font to locate, then delete.

Repeat as necessary.› Embed all images (Select all, select Embedded Images

in Document Info menu)› Double check your work: Select all, open the Document Info

palette, select Objects in menu:› RGB Objects: None› Spot Color Objects: None› Fonts: None› Linked Images: None› Type: CMYK› Resolution: at least 300 x 300

3. Save File: Go to Save as: Illustrator EPS.› Compatibility: Version 10.0› Preview: Tiff (8-bit color)› Options: Include thumbnails, CMYK Postscript› Postscript: Level 3

PRINT ADVERTISEMENT SPECIFICATIONS

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

CREATING PDFS: PREFERRED FORMAT

Please provide ad materials in one of the following formats:4 Acrobat: .pdf (PDF/x-1a is our preferred format for all

submissions. Press Quality if also acceptable.)4 Photoshop: .eps or .tif4 Illustrator: .eps (fonts outlined and images embedded)

All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Proofs:Proofs MUST be supplied with all color-critical ads. Only SWOP certified contract proofs are acceptable for critical color.

Do not use unacceptable software:› Microsoft Word› Microsoft Publisher or Power Point› Crude paint programs (Paint or MacPaint)› Spreadsheet database (i.e. Excel)We cannot accept these and will ask you to redo them.

Do not scan images low-resolution(below 250 dpi) We cannot guarantee print quality


NON-BLEED PRINT SPECIFICATIONS

SEND FILES VIA:

2/3 page

1/2 island

1/2 vertical

1/2 horizontal

1/3 vertical

1/3 horizontal

1/3 square

1/4 vertical

1/4 horizontal

1/4 square

1/4 island

1/6vertical

1/6horizontal

1/6banner

1/8horizontal

1/8square

1/8vertical

Full page2-page spread

For BLEED advertising specifications and illustrations, please see next page.

Ad sizes:Inches Millimeters

width x depth width x depth2 page spread

Non-bleed 15.25 x 10 388 x 254

Full page

Non-bleed 7.375 x 10 188 x 254

2/3 page

Non-bleed 4.5 x 10 114 x 254

1/2 page

Horizontal - 3 columns 7.375 x 4.625 188 x 118

Island - 2 columns 4.5 x 7.5 114 x 191

Vertical - 1/2 page 3.375 x 10 85 x 254

1/3 page


Square - 2 columns 4.5 x 4.625 114 x 118

Vertical - 1 column 2.125 x 10 54 x 254

1/4 page


Square - 2 columns 4.5 x 3.625 114 x 92

Vertical - 1/2 page 3.375 x 4.625 85 x 118

Island - 1 column 2.125 x 7.375 54 x 188

1/6 page


Vertical - 1 column 2.125 x 4.625 54 x 118

Banner - 3 columns 7.375 x 1.5 188 x 38

1/8 page


Square - 1/2 page 3.375 x 2.25 86 x 57

Vertical - 1 column 2.125 x 3.625 54 x 92

Email (up to 8Mb) or send via cloud file-sharing service. If you do not have a file-sharing account, please email Connie Miller (address below) to obtain access to the WATT corporate ShareFile folder.Email: [email protected]

Mail color-critical proofs to: LSC Communications Attn: Kyle Bryant 3401 Heartland Drive Liberty, MO 64068 Please mark the proof with magazine name and issue date. Example: January 2018 WATT Poultry USA.


BLEED PRINT SPECIFICATIONS

BLEED 2-page spread

Bleed or Oversize: No extra charge for bleed. Bleed not acceptable on less than 1/2 page.

Ad sizes:Inches Millimeters

width x depth width x depth

2 page spread

Bleed 16 x 10.75 407 x 274

Full page

Bleed 8.125 x 10.75 207 x 274

2/3 page

Bleed 5 x 10.75 127 x 274

1/2 page

Bleed - Horizontal 8.125 x 5.25 207 x 133

Bleed - Island 5 x 8 127 x 203

Bleed - Vertical 3.875 x 10.75 98 x 274

Bleed file size measures 16" x 10.75" (407mm x 274mm)

Black rule represents the trim size - 15.75" x 10.5" (400mm x 267mm)

All "live" matter must remain within the yellow area - 15.25" x 10" (388mm x 254mm) to avoid trimming errors.

Avoid placing "live" matter within the half-inch (13mm) gutter area.

gutte

r are

a

2-page bleed spread

Full-page bleed

Live area

Bleed file size measures 8.125" x 10.75" (207mm x 274mm)

Ad will ultimately trim to 7.875" x 10.5" (200mm x 267mm)

All "live" matter must remain within the dark blue area - 7.375" x 10" (188mm x 254mm) to avoid trimming errors.

2/3 pageverticalbleed

Bleed file size measures 5" x 10.75" (127mm x 274mm)


All "live" matter must remain within the dark red area - 4.625" x 10" (117mm x 254mm) to avoid trimming errors.

1/2 page horizontal bleed



All "live" matter must remain within the yellow area - 7.375" x 4.875" (188mm x 124mm) to avoid trimming errors.

1/2 pageisland bleed

Bleed file size measures 5" x 8" (127mm x 203mm)


All "live" matter must remain within the dark blue area - 4.625" x 7.625" (118mm x 194mm) to avoid trimming errors.

1/2 pageverticalbleed



All "live" matter must remain within the dark red area - 3.5" x 10" (89mm x 254mm) to avoid trimming errors.

Live area

Live area Live area

Live area

Live area

Live area


PRESENTED BY

SAVE THE DATES!

Join us for a new Chicken Marketing Summit at Walt Disney World next year!

Four Seasons Resort OrlandoOrlando, Florida

TO LEARN MORE, GO TO:

www.ChickenMarketingSummit.com

July 22-24, 2018

BLEED AD SPECIFICATIONS - SAMPLE FULL-PAGE BLEED AD

LOGO SPECIFICATIONS

bleed size — 8.125" x 10.75" (207mm x 274mm)

trim size — 7.875” x 10.5” (200mm x 267mm)

live area where text, logos and

images should be — 7.375" x 10"

(188mm x 254mm)

All logos must be submitted as a 300 dpi CMYK file. Below is the list of acceptable file formats in descending order of preference:

1. Adobe Illustrator file (.ai) with all fonts outlined2. EPS3. TIF4. PDF with fonts embedded5. JPG6. We cannot accept .GIF or .PNG files for logos, as they are not high-res, and therefore, not viable.

DIGITAL WEBSITE, NEWSLETTER, AND EMAIL SPECIFICATIONS

Banner sizes (in pixels)› Leaderboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Medium Rectangle (3): 300w x 250h › Footerboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Pop-Up ad: 550w x 480h (desktop view), 300w x 250h (mobile view) › Slide-In ad: 300w x 250h

Please provide linking instructions and digital ad materials in the following format (The file size must remain under 130K):

› Static .jpg, .png, or .gif files only, no .swf or audio files permitted PLEASE NOTE: Tags cannot be used for Pop-Up or Slide-In ads

Banner size (in pixels)› Display Banner: 470w x 56h

Please provide linking instructions and digital ad materials in the following format (maximum file size 130K):

› .jpg› .gif (In Outlook 2007-2010, only the first frame of an animated .gif

file will display. Please ensure essential details and company information are on the first frame of the file.)

Please provide the following for website and/ore-newsletter sponsored links or text ads:› Headline: 64 characters or less (including spaces)› Description: 160 characters or less (including spaces)› Linking instructions (one hyperlink per insertion, no use of bold type)

If you have any questions regarding website or electronicnewsletter ad materials, please contact Connie Miller at [email protected].

You provide the following:

› Web addresses (URL’s) to existing articles on your website › Best practice: Submit 4-7 URL’s (articles) for each month of the program › (1) Leaderboard banner ad: 728 x 90 (desktop view), 300 x 50 (mobile view) + link› (1) Medium Rectangle banner ad: 300 x 250 + link› Banner ad file size must be less than 130K. › Files must be: .jpg, .gif, or .png. Animation is allowed.

If you have any questions regarding native advertising campaigns, please email Jeff Miller at [email protected].

WATT Global Media email campaign materials should be submitted in finished HTML format.

The following criteria must be met to be considered as finished HTML format:

› The HTML file must be submitted as an attachment with an .html extension.

› The styles within the HTML must be applied as basic HTML in-line styles.

› Internal CSS style sheets are not universally rendered by email providers.

› Our mailer system does not allow for use of CSS styles.

› Any images not being hosted externally must be provided separately in an attached zip folder.

If completed HTML cannot be provided we are able to create a basic HTML design. Creating finished HTML email campaign material will add additional fees to the cost of the send. We have standard guidelines to follow for creating the email design.

The following must be supplied before the basic HTML design can begin:

› Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.

› Body of text – must be supplied in a selectable format.

› Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

› A few slight revisions to the body copy to avoid being labeled as spam.

› An updated subject line for each email send.

Here are list of best practices to consider when preparing an eblast campaign:

› Utilize a strong call to action within the subject line to entice a subscriber to open the email.

› Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.

› Tailor the message specifically to your audience.

› Limit the amount of imagery being used in the design.

› A 75% text to 25% image ratio is highly recommended.

› Many e-mail providers do not allow automatic image downloads.

› Lower image ratios help HTML emails avoid spam filters.

If you have any questions regarding custom email campaigns, please email Bola Awe at [email protected].

WEBSITE BANNERS CUSTOM EMAIL CAMPAIGN SPECIFICATIONS

E-NEWS BANNERS

SPONSORED LINKS/TEXT ADS

NATIVE ADVERTISING CAMPAIGNS


› A belly strip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.

› Trim dimensions for each of the 2 PDFs are: Width: 7.375" wide (188mm) Height: 4" tall (102mm)

› Bleed dimensions for each of the 2 PDFs are: Width: 7.625" wide (194mm) - trims to 7.375" (188mm) Height: 4.25" tall (108mm) - trims to 4" (102mm) “Live art” must remain .25" (6mm) from the edges of the document.

› Resolution must be a minimum of 300 dpi, and color must be CMYK.

› A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.

› Bleed dimensions for each of the 2 PDFs are: Width: 7.875" wide (200mm) - trims to 7.625" (194mm) Height: 10.5" tall (267mm) - trims to 10.25" (260mm) “Live art” must remain .375" (10mm) from the edges of the document.


› A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.

› Bleed dimensions for each of the 2 PDFs are: Width: 7.875" wide (200mm) - trims to 7.625" (194mm) Height: 10.5" tall (267mm) - trims to 10.25" (260mm) “Live art” must remain .375” (10mm) from the edges of the document.


If you have any questions regarding print or digital specialty ad specifications, please email Jim Riedl at [email protected].

› Digital blow-ins are 2-sided, and will require a PDF for each side. The submitted PDFs will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are 6" wide by 4.5" tall (152mm x 114mm). No crop marks or extra bleed is required, as the materials are built to size and will not be printed.

› Resolution must be between 150 and 300 dpi. › Please supply a URL link for the blow-in banner.

› A digital belly strip is 2-sided and will display on the front

cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are: Width: 7.375" wide (188mm) Height: 5" tall (127mm) maximum, 4" tall (102mm)

minimum — Height is left to discretion of the client. › Background color may fill the entire document; “live art”

must remain .25" (6mm) from the edges of the document. › No crop marks or extra bleed is required, as the materials

are built to size and will not be printed. › Resolution must be between 150 and 300 dpi. › Please supply a URL link for the blow-in banner.

› A digital cover tip is 2-sided and will display on the front cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› A digital insert tip is 2-sided and will display within the body of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are: Color must be CMYK. Width: 7.875” wide (200mm) - trims to 7.625” (194mm) Height: 10.5” tall (267mm) - trims to 10.25” (260mm)

› Resolution must be between 150 and 300 dpi

PRINT & DIGITAL MAGAZINE SPECIALTY AD SPECIFICATIONS

PRINT BELLY STRIP DIGITAL BLOW-INS

PRINT COVER TIP

DIGITAL BELLY STRIP

PRINT INSERT TIP

DIGITAL COVER TIP OR DIGITAL INSERT TIP

WATT Global Media 401 East State Street, 3rd Floor Rockford, Illinois 61104 USA Tel: +1.815.966.5400 www.WATTGlobalMedia.com

Contact your sales professional: www.WATTAgNet.com/help-and-information

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