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*Bonus Chapter B

Using Technology to

Manage Information

Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

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• Steward started his own business in 1990 with a tight budget and seven employees.

• World Wide Technology enjoys annual revenues of $2.5 billion.

• Named the #1 minority-owned industrial or service business in the U.S. by Black Enterprise magazine.

ProfileDAVID STEWARDWorld Wide Technology

APPB-2

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*The Role of Information Technology

• Data Processing (DP) -- Name for business technology in the 1970s; primarily used to improve the flow of financial information.

• Data are the raw, unanalyzed and unorganized facts and figures.

• Information is processed and organized data that managers can use for decision-making.

TECHNOLOGY in the 1970s

LG1

APPB-3

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*The Role of Information Technology

• Information Systems (IS) -- Technology that helps a company do business (i.e. ATMs and voicemail).

• In the late 1980s, business technology became known as information technology.

• Information Technology (IT) -- Technology that helps change business by allowing companies to use new methods.

TECHNOLOGY in the 1980s

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APPB-4

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*The Move Toward Business Intelligence

• Business Intelligence (BI) -- Any variety of software applications that analyze an organization’s raw data and take useful insights from it.

• BI helped businesspeople focus on what’s important in the organization such as deciding how to react to problems and opportunities.

TECHNOLOGY in the EARLY 2000s

LG1

APPB-5

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*TOP U.S. CITIES by

HIGH-TECH EMPLOYMENTLG1

City# of People Employed by

High-Tech Firms

New York 310,000

Washington, D.C. 295,000

San Jose/Silicon Valley 225,000

Boston 190,000

Dallas-Fort Worth 175,000

The Move Toward Business Intelligence

APPB-6

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*Types of Information

• Business process information

• Physical-world observations

• Biological data

• Public data

• Data that indicate personal preferences or intentions

KEY TYPES of BUSINESS INFORMATION AVAILABLE

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APPB-7

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*Managing Information

1. Quality

2. Completeness

3. Timeliness

4. Relevance

FOUR CHARACTERISTICS that MAKE INFORMATION USEFUL

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APPB-8

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*Organizing E-Mail and Electronic Files

• Use your e-mail program’s organizing tools.

• Use consistent file names.

• Use online backup services.

• Use desktop search software.

EFFECTIVELY USING YOUR ELECTRONIC FILES

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APPB-9

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*Storing and Mining Data

• A data warehouse stores data on a single subject for a firm over a specific period.

• Data mining is a technique for looking for hidden patterns and previously unknown relationships among the data.

• Useful tools include Yahoo Pipes that can help companies mine the web to get correct data.

HOW DO YOU ORGANIZE DATA GLUT?

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APPB-10

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*TOP WEB BRANDS

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Storing and Mining Data

• Google

• Yahoo!

• Microsoft

• MSN/Live

• AOL

APPB-11

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*PROGRESS ASSESSMENT

• What types of information are available to businesses today?

• What are the four characteristics of information that make it useful?

• What’s data mining and how do businesses use it?

Progress Assessment

APPB-12

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*The Road to Knowledge: The Internet

• Intranet -- A companywide network closed to public access that uses Internet-type technology.

• Extranet -- A semiprivate network that lets more than one company access the same information or allows people on different servers to collaborate.

• Virtual Private Network (VPN) -- A private data network that creates secure connections, or tunnels, over regular Internet lines.

BEYOND the INTERNET

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APPB-13

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*TOP WEB BROWSING

COUNTRIESLG3

Country% of People on the

Internet

U.S. 30.1%

Germany 7.9%

U.K. 5.1%

Canada 3.4%

Latvia 3.2%

France 3.0%

Netherlands 2.8%

China 2.5%

The Road to Knowledge: The Internet

Source: www.3counter.com/globalstats.php APPB-14

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*BroadbandTechnology

• Broadband Technology -- Provides a continuous connection to the Internet that allows users to send and receive mammoth video, voice, and data files faster.

INCREASING INTERNET POWER

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• Internet 2 -- Runs more that 22,000 times faster than today’s public infrastructure and supports teleimmersion.

APPB-15

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*Social Networking & Web 2.0

• Millions have developed online profiles on social networking sites like Facebook and MySpace.

• Web 2.0 -- The set of tools that allow people to build social and business connections, share information and collaborate on projects online.

• YouTube and Twitter are among the largest Web 2.0 companies.

SOCIAL NETWORKING and WEB 2.0

LG3

APPB-16

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*TOP SOCIAL

NETWORKING SITESLG3

Source: www.nielsen.com

Social Networking & Web 2.0

APPB-17

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*PROGRESS ASSESSMENT Progress

Assessment

• How do computer networks change the way employees gather information?

• What’s an enterprise portal?

APPB-18

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*Cutting the Cord: Wireless Information Appliances

• We are moving to post-PC applications designed to connect users to the Internet. Devices include:

MOVING from a COMPUTER-DOMINANT ENVIRONMENT

LG4

- PDA’s: BlackBerry, Palm Pre

- Smartphones: iPhone

- Notebooks and in-dash computers in cars

APPB-19

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*FASTEST-GROWING

CELL PHONE ACTIVITIESLG4

• Using downloaded applications

• Accessing social networking sites

• Accessing news

• Listening to music

• Using e-mail

Cutting the Cord: Wireless Information Appliances

APPB-20

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*Computer Networks

• Network Computing System -- Computer systems that allow personal computers to obtain needed information from databases on a server.

• Networks connect people to people and data to save time and money, provide links and let employees see complete information.

COMPUTER NETWORKS

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APPB-21

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*Virtualization and Cloud Computing

• Virtualization -- A process that allows networked computers to run multiple operating systems and programs through a central computer at the same time.

VIRTUALIZATION and CLOUD COMPUTING

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• Cloud Computing -- A form of virtualization which stores a company’s data and applications at off-site data centers accessed over the Internet (the cloud).

APPB-22

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*Software

• Shareware -- Is copyrighted, but is distributed free of charge with a request that users send a specific fee to the developer if they decide to use it.

• Public Domain Software (Freeware) -- Software that is free for the taking.

• SharewareJunkies lists popular programs.

SOFTWARE: TELLING the COMPUTER WHAT to DO

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APPB-23

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*Progress Assessment

• How do computer networks change the way employees gather information?

• What are some major types of computer software used in business?

PROGRESS ASSESSMENT

APPB-24

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*Human Resource Issues

• HR managers need to recruit workers who are tech savvy and can train others.

• Technology makes telecommuting available to almost all companies.

• Nanobots are mobile workers who are nearly autonomous.

CONTEMPORARY ISSUES in TECHNOLOGY

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APPB-25

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*Human Resource Issues

• Virus -- A piece of programming code inserted into other programming that usually lies dormant until triggered; then causes unexpected, undesired events.

• Phishing attempts to trick victims into giving important information to a bogus website.

VIRUSES and PHISHING

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APPB-26

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*HOW to PROTECT YOURSELF

AGAINST PHISHINGLG6

• Don’t respond to emails requesting personal information.

• Keep your computer updated with anti-virus software.

• Never provide or verify personal information.

• Never send sensitive personal information over e-mail.

• Check your monthly statements.

Human Resource Issues

APPB-27

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*Human Resource Issues

• E-mail can be snooped or information stolen.

• Personal information stored can be stolen.

• Site owners can share your information without your permission.

• Cookies can track your movement around the web.

PRIVACY ISSUES in TECHNOLOGY

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APPB-28

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*PROGRESS ASSESSMENT Progress

Assessment

• How has information technology changed the way people work?

• What management issues have been affected by the growth of information technology?

APPB-29