+ american orchards · organic traffic to the website has more than tripled. step 1 search engine...
TRANSCRIPT
C A S E S T U D Y
+ AMERICAN ORCHARDS
CONTENT SEO SEO site audit & content strategy resulted
in a 264% growth in organic traffic.Content marketing increased conversions
resulting in 100% occupancy in under a year.
Their Mission
American Orchards is a senior living facility located in Gilbert, Arizona. In 2017,
they were featured as The Best Assisted Living Memory Care by the East Valley
Tribune and have become a local industry leader.
Since working with MWI, American Orchards has reached full occupancy at their
facility. This case study provides an inside look at the work and results from our
partnership. The primary work performed was:
Search Engine Optimization
Content Marketing
Meet American Orchards
C A S E S T U D Y+ AMERICAN ORCHARDS
American Orchards approached MWI with a goal to fill their facility in under a year without using any placement agents. This goal was accomplished by driving and converting quality web traffic.
Where We Come In
OUR WORK
C A S E S T U D Y+ AMERICAN ORCHARDS
““MWI HAS PROVEN TO BE A GREAT PARTNER THROUGH
START-UP AND BEYOND. WE RELY ON THEIR EXPERTISE TO ENHANCE OUR WEB PRESENCE BOTH FROM A BRANDING
AND LEAD GENERATION PERSPECTIVE, WHICH HAS ALLOWED US TO FOCUS MORE SOLELY ON PROVIDING GREAT SERVICE TO OUR RESIDENTS. THEIR CUSTOMER
SERVICE IS TOP-NOTCH AND COMMUNICATION THROUGHOUT THE PROCESS HAS BEEN EXCEPTIONAL.
- CASEY BALMFORTH, MANAGING MEMBER
CASEY BALMFORTH, MANAGING MEMBER
MWI conducts in-depth audits to ensure the American
Orchards website performs at its optimum. Additionally,
through reputation management and content strategies we’ve
seen continuous organic growth.
During the last 9 months of partnership (2016-2017),
organic traffic to the website has more than tripled.
Step 1
SEARCH ENGINE OPTIMIZATION
SEO
WEBSITE VISITORS
Organic traffic is the traffic that comes to your website as a result of unpaid search results. “All Users” is the total amount of traffic that comes to your website. This can be from paid ads, search, links, etc.
C A S E S T U D Y+ AMERICAN ORCHARDS
+264% +287%
Step 2
CONTENT MARKETING
As the partnership with American Orchards continued, MWI conducted research to better understand the industry and
developed a content strategy to increase. As high quality content was written and placed on site, conversions and
lead flow began to increase.
American Orchards has seen a 5x increase in conversions over a six month period due to a strategic approach to
content marketing. See the timeline below.
C A S E S T U D Y+ AMERICAN ORCHARDS
MONTH 1 CONVERSIONS
(3)
STARTED WITH MWI
MONTH 6 CONVERSIONS
(16)
January 2017
June 2017
December 2016
Full Occupancy Reached
CONTENT
““WE LOOK FORWARD TO
WORKING WITH MWI FURTHER AS
OUR COMPANY GROWS AND OUR FUTURE NEEDS EVOLVE.” - CASEY BALMFORTH, MANAGING MEMBER
As with all MWI partnerships, the goal is to create growth
and increased revenue for our clients. As our partnership
has continued with American Orchards, we have enjoyed
the opportunity to utilize new tools and strategies to achieve
results. We never approach marketing with a one-size-fits all
mentality; strategies must be determined in real time as data
is analyzed. This continues to be our process for all of our
partnerships at MWI.
Today, American Orchards continues to thrive as an MWI
partner. We are an advocate of their brand and are proud to
be a part of their team.
Conclusion:
WIN-WIN PARTNERSHIP
C A S E S T U D Y+ AMERICAN ORCHARDS
Let’s strengthen your online footprint and build a successful digital marketing strategy.
Find out moremwi.com(855) 222-4230
Improve your digital footprint
WORK WITH US
C A S E S T U D Y+ AMERICAN ORCHARDS