Propaganda for

Social Policies

Introduction

Aims

Volksgemeinschaft

Winterhilfwerk & Eintopf

Heil Hitler Salute

Aim of PropagandaTo transform the conscious views of

people

To achieve the idea of Volksgemeinschaft

To gain support from the people for radical and controversial Nazi ideas

To create a Germany that could become the richest and most powerful nation in the world

Volksgemeinschaft

Literally ‘people’s community’

Key goal of Nazism; to create a national community based on race without class or religious divide

The idea aimed to bring together ethnic ‘Aryan’ Germans and to encourage to promote working together for the sake of the state.

Winterhilfswerk and Eintopf Winterhilfswerk was a winter relief scheme for the

unemployed which Hitler called a “great campaign against hunger and cold”

Tool to promote Volksgemeinschaft as Germans were helping other needier Germans

9 million receiving payments in 1938

State urged people to eat one simple pot meal (Eintopf) on one Sunday every month and to donate money to charity as a ‘sacrifice to the Reich’

Showed solidarity with poorer Germans and so enforced idea of Germany being one united nation.

Heil Hitler Salute

‘Heil Hitler’ was a salute to glorify Hitler and the German nation

Compulsory for civilians after 1933 but optional for the army

Jews and inmates were banned from using the salute after 1937

Social ritual to strengthen the individual’s identity with the regime