Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

Can be traced back to the very Can be traced back to the very beginnings of recorded history:beginnings of recorded history: Signs announcing various events have

been dug up in countries surrounding the Mediterranean Sea;

Romans painted walls to announce gladiator fights;

Wall paintings in Pompeii praised a politician;

In Greece, town criers announced the sale of cattle and crafted items.

U.S. advertisers now run up an annual advertising bill of more than $180 billion, while worldwide ad spending exceeds $545 billion!

Advertising begins with the advertiser, the person or organization that uses advertising to send out a message about its products. The advertiser initiates the advertising effort by identifying

a marketing problem that advertising can solve!

1. Automotive2. Retail3. Movies & media4. Food & beverage5. Medicines6. Financial services7. Telecommunications8. Cosmetics9. Airline travel &

hotels10. Restaurants

11. Direct-response companies

12. Home furnishings13. Insurance & real estate14. Computers & Internet15. Politics16. Apparel17. Beer & liquor18. Audio & video

equipment19. Sporting goods20. Entertainment &

events

The American Association of Advertising Agencies (AAAA) defines an advertising agency as an organization of creative people who specialize in preparing advertising campaigns, advertisements, and other promotional tools. Currently...there are 615 advertising agencies throughout the

U.S. 2014 Agency A-List

1. An in-house agency is an advertising department in a company whose main business is NOT advertising.

2. Full-service agencies provide a wide range of services, such as account management, marketing planning, creative design, production, media-planning, and media-buying services.

3. A creative boutique specializes in developing creative concepts, writing creative text, and providing artistic services; usually hired by another agency.

4. A media-buying service specializes in buying media time and space, particularly on radio and television; resells to advertising agencies.

5. Interactive agencies specialize in helping clients prepare advertising for new interactive media, such as the Internet, CD-ROMs, and interactive television.

The media is composed of the channels of communication that carry the message from the advertiser to the audience.