นำเสนอ หนังสือ เรื่อง advertisi ng procedur e procedur e
TRANSCRIPT
ส�รื่บั�ญส�รื่บั�ญ►PART ONE THE PLACE OF ADVERTISINGPART ONE THE PLACE OF ADVERTISING
CHAPTER 1 Background of Today’s CHAPTER 1 Background of Today’s Advertising Advertising CHAPTER 2 Roles of AdvertisingCHAPTER 2 Roles of Advertising
►PART TWO PLANNING THE PART TWO PLANNING THE ADVERTISINGADVERTISING CHAPTER 3 The Advertising Spiral and CHAPTER 3 The Advertising Spiral and Brand PlanningBrand Planning CHAPTER 4 Target Marketing CHAPTER 4 Target Marketing
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►PART THREE MANAGING THE PART THREE MANAGING THE ADVERTISING ADVERTISING
CHAPTER 5 The Advertising CHAPTER 5 The Advertising Agency,Media Sevices,and Other Agency,Media Sevices,and Other ServiceService
CHAPTER 6 The Advertiser’sMarketing / CHAPTER 6 The Advertiser’sMarketing / Advertising OperationAdvertising Operation
ส�รื่บั�ญ ส�รื่บั�ญ ((ต่�อต่�อ))► PART FOUR MEDIAPART FOUR MEDIA
CHAPTER 7 Basic Media StrategyCHAPTER 7 Basic Media StrategyCHAPTER 8 Using TelevisionCHAPTER 8 Using TelevisionCHAPTER 9 Using RadioCHAPTER 9 Using Radio CHAPTER 10 Using NewspapersCHAPTER 10 Using NewspapersCHAPTER 11 Using MagazinesCHAPTER 11 Using MagazinesCHAPTER 12 Out –of – Home AdvertisingCHAPTER 12 Out –of – Home AdvertisingCHAPTER 13 Direct – Response and Internet AdvertisingCHAPTER 13 Direct – Response and Internet AdvertisingCHAPTER 14 Sales PromotionCHAPTER 14 Sales Promotion
ส�รื่บั�ญ ส�รื่บั�ญ ((ต่�อต่�อ))►PART FIVEPART FIVE CREATING THE CREATING THE
ADVERTISINGADVERTISINGCHAPTER 15 Research in AdvertisingCHAPTER 15 Research in AdvertisingCHAPTER 16 Creating the CopyCHAPTER 16 Creating the CopyCHAPTER 17 The Total Concept : Word and CHAPTER 17 The Total Concept : Word and VisualsVisualsCHAPTER 18 Print ProductionCHAPTER 18 Print ProductionCHAPTER 19 The Television CommercialCHAPTER 19 The Television CommercialCHAPTER 20 The Radio CommercialCHAPTER 20 The Radio CommercialCHAPTER 21 Trademarks and PackagingCHAPTER 21 Trademarks and PackagingCHAPTER 22 The Complete CampaignCHAPTER 22 The Complete Campaign
►PART SIX OTHER PART SIX OTHER ENVIRONMENTS OF ENVIRONMENTS OF ADVERTISINGADVERTISING
CHAPTER 23 International CHAPTER 23 International AdvertisingAdvertising
CHAPTER 24 Economic, Social ,and CHAPTER 24 Economic, Social ,and Legal Effects of Advertising Legal Effects of Advertising
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