62% of u.s. households own a pet (according to the 2011-2012 appa national pet owners survey) main...

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Page 1: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that
Page 2: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)

Main pet categories are Dogs and Cats .

Households that Own a Pet

(millions)

Total Number of Pets Owned(millions)

Dog 46.3 78.2

Cat 38.9 86.4

Fish 12.6 160

Reptile 4.6 13

Small Animal 5 16

Equine 2.4 8(Resource: the 2011-2012 APPA National Pet Owners Survey)

Now, pet owners are facing a serious problem!!

Page 3: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

53% of adult dogs (41 million) to be classified as overweight or obese by their veterinarian.

◦ 24.4 million dogs or 31% reported as overweight◦ 16.7 million dogs or 21% reported obese

55% of cats (47 million) to be classified as overweight or obese

◦ 25.8 million cats or 30% reported as overweight◦ 21.5 million cats or 25% reported obese

That equals 88 million pets that are too heavy (Resource: Association for Pet Obesity Prevention)

Page 4: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

1: Unawareness ◦ 22% of dog owners and 15% of cat owners think their pet as normal

weight even though they are overweight or obese.

2: So often & Too highly calorific feeding◦ 95% gave a commercial treat◦ 26% reporting they gave their pet treats 3 or more times a day.

3: High Veterinary Expenses ◦ Obesity Creates Additional Health Concerns◦ Diabetes, heart and lung diseases, bone and joint diseases

Page 5: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Our first priority is the dog and cat owners whose pet are in obese or overweight and who are awareness of it

The second is the health conscious owners whose pets are in normal.

Obese:13million (21%×78%)

Dogs Cats

Overweight:19 (31%×78%)

Normal(48%)

Obese:18 million (25%×85%)

Overweight:22 (30%×85%)

Normal(45%)

UnawarenessOwners (15%)

UnawarenessOwners (22%)

19Miilionawareness

owners

18Miilionawareness

owners

Page 6: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

The dog and cat owners whose pet are in obese or overweight and who are awareness of this problem

◦ Income : over $60,000/ year enough money to spent on their pets

◦ Double income household not enough time to take a walk with their pets

◦ Living in a big city or small house (without garden or garage) not enough space to do exercise for their pets

Page 7: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Description Healthy Pet works as a feeder machine control

the quantity and frequency of each meal. We have 2 models.

Features Timer Alarm Measurement for each meal Web Camera Sending messages by email

Page 8: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Prevention of pet obesity

Diminish the costs with pet’s health care

Practicality for owners

Page 9: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Healthy Pet is an innovative and functional feeder machine which help pet owners take care of their dogs and cats diet by internet. The product provides health and well-being for pets, it offers convenience and peaceful for owners.

Page 10: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Healthy Pet is the first feeder machine which can be controlled by internet.

Page 11: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Healthy Pet, Happy Pet. Anytime, Anywhere.

Page 12: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Standard FeederStandard FeederPrice : Price : $60$60Function : 24-48Function : 24-48 hr Timer Settinghr Timer Setting, , Volume ControlVolume Control, , Frequency ControlFrequency Control

Standard FeederStandard FeederPrice : Price : $60$60Function : 24-48Function : 24-48 hr Timer Settinghr Timer Setting, , Volume ControlVolume Control, , Frequency ControlFrequency Control

Premium FeederPremium FeederPrice : Price : $100$100Function : 7 Days Timer SettingFunction : 7 Days Timer Setting, , Web- Web- Camera, Send message to OwnersCamera, Send message to Owners, , Volume ControlVolume Control, , Frequency ControlFrequency Control

Premium FeederPremium FeederPrice : Price : $100$100Function : 7 Days Timer SettingFunction : 7 Days Timer Setting, , Web- Web- Camera, Send message to OwnersCamera, Send message to Owners, , Volume ControlVolume Control, , Frequency ControlFrequency Control

Page 13: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

6 Packs of Pedigree (16 lbs.) 2 Years Guarantee 2 Years Counseling Service 5 Free Pet Manicures 2 Free Baths

6 Packs of Pedigree (16 lbs.) 2 Years Guarantee 2 Years Counseling Service 5 Free Pet Manicures 2 Free Baths

3 Packs of Pedigree(16 lbs.) 2 Years Guarantee 2 Years Counseling Service 2 Dog/Cat Toys 1 Free Bath

3 Packs of Pedigree(16 lbs.) 2 Years Guarantee 2 Years Counseling Service 2 Dog/Cat Toys 1 Free Bath

2 Packs of Pedigree(16 lbs.) 2 Years Guarantee 2 Year s Counseling Service 1 Dog/Cat Toy 1 Free Bath

2 Packs of Pedigree(16 lbs.) 2 Years Guarantee 2 Year s Counseling Service 1 Dog/Cat Toy 1 Free Bath

5 Packs of Pedigree (16 lbs.) 2 Years Guarantee 2 Years Counseling Service 5 Free Pet Manicures 2 Free Baths

5 Packs of Pedigree (16 lbs.) 2 Years Guarantee 2 Years Counseling Service 5 Free Pet Manicures 2 Free Baths

$89 $129

$109 $149

1 Year Guarantee 1 Year Guarantee

COMBOCOMBOAA

COMBOCOMBOBB

Standard Feeder $60 Premium Feeder $100

1 Year Guarantee 1 Year Guarantee Machine Machine OnlyOnly

Page 14: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

(Resource: Association for Pet Obesity Prevention) 2010-2012

Page 15: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

%(Resource: Association for Pet Obesity Prevention)

2010-2012

Page 16: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

%

(Resource: Association for Pet Obesity Prevention) 2010-2012

Page 17: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Veterinary Clinic Pets store Supermarket

Real StoreReal Store

OnlineOnline

Page 18: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Buy pets’ food over $80, get $10 Free for our feeder machine.

Get more attention

Get Coupons

Make a commercial ad let owners aware of our products

Word-of-mouth recommendation Create a group for sharing

information on it

Page 19: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Healthy Pet, Happy Pet. Anytime, Anywhere.

Page 20: 62% of U.S. households own a pet (According to the 2011-2012 APPA National Pet Owners Survey)  Main pet categories are Dogs and Cats. Households that

Thank you