OU PRSSA | The Pride of Oklahoma Marching Band | Tau Beta Sigma Sorority

+1 (214) 794 - 0886

kaylamccullough@ou.edu

linkedin.com/in/kaylaamccullough

kaylamccullough.com

Strategic communication graduatestudent, blogger and creative freelancerwith previous industry experience inpublic relations, marketing andsocial media management, at an agencyand in-house.

Kayla Creative Co. | Frisco, TexasGraphic Designer and Founder, April 2020 - Present• Managed client orders and worked to deliver product with a quick turnaround time• Used the Adobe Creative Suite and Procreate to create custom minimalistic portraits for clients• Sold pop culture graphic design creations through Redbubble

Tart-a-licious French Desserts | Plano, TexasTart-a-licious French Desserts | Plano, TexasSocial Media Intern, April 2020 - Present• Solidified brand identity and brand messaging strategies across all platforms• Designed social media marketing campaigns to align with national holidays and events• Created social media calendars and content for Facebook, Instagram, LinkedIn and the company blog

Souped Up Resumes | Norman, OklahomaResume Designer and Founder, May 2019 - PresentResume Designer and Founder, May 2019 - Present• Used skills in copywriting and graphic design to create custom resumes for clients in a variety of industries• Featured in a Wall Street Journal article discussing the future of resume trends and design

Selfies & OOTDs | selfiesandootds.comFashion and Lifestyle Blogger, February 2019 - Present• Created original fashion and lifestyle content using WordPress and Instagram• Collaborated with established brands to market consumer products and experiences • Collaborated with established brands to market consumer products and experiences

Guiding Right, Inc. | Oklahoma City, OklahomaPublic Relations Campaign Coordinator, January 2020 - May 2020• Conducted primary and secondary client research• Worked with a team to create and design a year-long communications campaign based on the client’s needs and goals

bread & Butter PR | Austin, Texasbread & Butter PR | Austin, TexasPublic Relations Intern, May 2019 - August 2019• Crafted effective press pitches to position clients in a way that was appealing to journalists• Helped compose client communication plans, social media calendars and other client branding projects• Conducted celebrity and influencer research for promotion of client products• Gained experience in event planning for product launches and grand openings

Blush Norman | Norman, OklahomaBlush Norman | Norman, OklahomaPublic Relations Intern, January 2019 - May 2019 • Gained experience in fashion public relations• Created a company press kit to enhance media relations • Conducted a social media campaign to help grow their brand

Master of Arts in Strategic CommunicationThe University of Oklahoma | Norman, OklahomaConcentration: Public Relations | Current GPA: 4.0Expected Graduation: May 2021

Bachelor of Arts in Journalism and Mass CommunicationThe University of Oklahoma | Norman, OklahomaThe University of Oklahoma | Norman, OklahomaMajor: Public Relations | GPA: 3.7Graduation: May 2020

Gaylord College of Journalism and Mass Communication• Accepted into Gaylord’s 4+1 Program• Awarded a full graduate tuition waiver• Dean’s Honor Roll• Graduated with distinction in May 2020

The University of Oklahoma• Alpha Lambda Delta National Honor Society• Distinguished Scholar Scholarship• President’s Honor Roll

• Adobe Creative Suite• AP Style Writing• Blogging• Brand Development• Cision• Crisis Communication•• Content Creation• Copywriting• Event Planning• Influencer Marketing• Photo Editing• Press Pitching• Social Media Marketing

PROFILE

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EXPERIENCE

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SKILLS

Available upon request.REFERENCES

EDUCATION

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Kayla McCulloughSTRATEGIC COMMUNICATION / DIGITAL / DESIGN