+ 500 startups lean product development -...
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LEAN PRODUCT DEVELOPMENTEric Morrow Founder, TractionTank
+ 500 STARTUPS
INTRODUCTION
ERIC MORROW‣ Currently Founder, TractionTank
‣ Instructor, General Assembly, Digital Marketing + Lean Startup
‣ Previously at Sageworks, Google, University of Oklahoma, IBM, Razorfish, Datacap
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Product Development Expert
LEAN PRODUCT DEVELOPMENT
‣Intros ‣Explain calendar for week ‣Working with PMI and UXDI students ‣Goal setting question for teams ‣Site logistics – workspace, bathrooms, etc ‣Questions? ‣Kanban board ‣Rapid Prototyping and Testing
Full week agenda + Slides: EricMorrow.com
AGENDA3
LEAN PRODUCT DEVELOPMENT
‣You’ll have gone through 5 product development sprints ‣Practiced created and using a Kanban board ‣Built prototypes and used them to learn from your customers
AT THE END OF THIS WEEK4
CASE STUDY: A TALE OF FALSE ASSUMPTIONS 5
LEAN PRODUCT DEVELOPMENT 6
+EARLY
LEAN PRODUCT DEVELOPMENT
KANBAN BOARD
LEAN PRODUCT DEVELOPMENT
KANBAN BOARD8
LEAN PRODUCT DEVELOPMENT
1. Visualize your work 2. Limit your work in process 3. Focus on flow 4. Practice continuous improvement.
Read more: http://leankit.com/kanban/kanban-board/ Online tool: Trello
KANBAN BOARD9
LEAN PRODUCT DEVELOPMENT
1. Teams work on their own with PMI students 2. Kanban board can be online or offline
CREATE YOUR KANBAN BOARD10
LEAN PRODUCT DEVELOPMENT
RAPID PROTOTYPING
START MAKING
EARLY IDEA
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What’s the initial idea that solves a customer problem?
EARLY IDEA
EARLY IDEA
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EARLY IDEA
FRAME THE QUESTIONWhat’s the initial idea that solves a
customer problem?
What’s the yes/no
question to answer?
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EARLY IDEA
DESIGN THE EXPERIMENTWhat’s the initial idea that solves a
customer problem?
What’s the yes/no
question to answer?How can we test
small/cheap/quickly?
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EARLY IDEA
CREATE A PROTOTYPEWhat’s the initial idea that solves a
customer problem?
What’s the yes/no
question to answer?
Remember: Make something with whichthe customer can interact, with minimal
guidance/questions.
How can we testsmall/cheap/quickly?
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EARLY IDEA
RUN THE TEST + MEASUREWhat’s the initial idea that solves a
customer problem?
What’s the yes/no
question to answer?How can we test
small/cheap/quickly?
Remember: Make something with whichthe customer can interact, with minimal
guidance/questions.
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EVALUATE THE RESULTSWhat’s the initial idea that solves a
customer problem?
How can we testsmall/cheap/quickly?
Remember: Make something with whichthe customer can interact, with minimal
guidance/questions.
What worked? What could be improved? What was the answer
to our question (yes or no)?
EARLY IDEA
What’s the yes/no
question to answer?
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ITERATE + REPEATWhat’s the initial idea that solves a
customer problem?
How can we testsmall/cheap/quickly?
Remember: Make something with whichthe customer can interact, with minimal
guidance/questions.
What worked? What could be improved? What was the answer
to our question (yes or no)?
Remember: Based on what we learned,we’ll restart with a new yes/no question.
EARLY IDEA
What’s the yes/no
question to answer?
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RETURN TO FRAME THE QUESTIONWhat’s the initial idea that solves a
customer problem?
How can we testsmall/cheap/quickly?
Remember: Make something with whichthe customer can interact, with minimal
guidance/questions.
Remember: Based on what we learned,we’ll restart with a new yes/no question.
EARLY IDEA
What’s the yes/no
question to answer?
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What worked? What could be improved? What was the answer
to our question (yes or no)?
LEAN PRODUCT DEVELOPMENT
RAPID PROTOTYPING EXAMPLE
BONJOUR, COURSEAVENUE.COM 22
What’s the initial idea that solves a customer problem?
EARLY IDEA
RESERVATION-MAKING SERVICE DIRECTLY ON THE
SITE
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What’s the yes/no
question to answer?
DO PEOPLE WANT TO MAKE A
RESERVATION ON THE SITE?
FRAME THE QUESTION 24
How can we test small/cheap/quickly?
ADD A “RESERVE NOW” BUTTON. MEASURE % OF
PEOPLE WHO COME TO THE PAGE AND CLICK
THE BUTTON.
DESIGN THE EXPERIMENT 25
Remember: Make something with whichthe customer can interact, with minimal
guidance/questions.
RESERVE NOW
CREATE A PROTOTYPE 26
RUN THE TEST + MEASURE
VISITORSDIDN’T CLICKCLICKED
TOTAL VISITORS FOR WEEK: 1,700
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What worked? What could be improved? What was the answer
to our question (yes or no)?
RAPID PROTOTYPING EXAMPLE
VISITORSDIDN’T CLICKCLICKED
TOTAL VISITORS FOR WEEK: 1,700
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What’s the yes/no
question to answer?NEW QUESTION:
DO PEOPLE WANT TO CHOOSE FROM A LIST OR
TYPE IN THEIR OWN SEARCH?
RETURN TO FRAME THE QUESTION 29
IT’S MORE THAN
JUST GETTING PEOPLE TO CLICK ON BUTTONS
RAPID PROTOTYPING EXAMPLE 30
VIDEOS FOR RECRUITING?RAPID PROTOTYPING EXAMPLE 31
VIDEOS FOR RECRUITING?RAPID PROTOTYPING EXAMPLE 32
RAPID PROTOTYPING EXAMPLE
HOW CAN YOU TEST IDEAS?
LOOK FAMILIAR?RAPID PROTOTYPING EXAMPLE 34
RAPID PROTOTYPING EXAMPLE
PROJECT NATAL
WHAT MAKES THE EXPERIENCE REAL ENOUGH TO GET FEEDBACK?
RAPID PROTOTYPING EXAMPLE
RESERVE NOW
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CREATE YOUR EXPERIMENT
LEAN PRODUCT DEVELOPMENT
MAKING IT REAL
ON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design
your experiment.
WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.
ON YOUR OWN: ‣ Come up with a pitch.
WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.
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EARLY IDEA
MAKING IT REAL 39
EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design
your experiment.
WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.
ON YOUR OWN: ‣ Come up with a pitch.
WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.
MAKING IT REAL 40
EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design
your experiment.
WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.
ON YOUR OWN: ‣ Come up with a pitch.
WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.
MAKING IT REAL 41
EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design
your experiment.
WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.
ON YOUR OWN: ‣ Come up with a pitch.
WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.
MAKING IT REAL 42
ON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design
your experiment.
WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.
ON YOUR OWN: ‣ Come up with a pitch.
WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.
WHAT GOES INTO A PITCHMake the pitch:
‣ What’s your idea?
‣ How would you test it?
‣ What’s a pass and what’s a fail?
MAKING IT REAL 43
EARLY IDEAON YOUR OWN: ‣ Choose the idea you want to test ‣ Frame your hypothesis as a question and design
your experiment.
WITH YOUR TEAM: ‣ Share your experiment and collect feedback. ‣ Iterate.
ON YOUR OWN: ‣ Come up with a pitch.
WITH YOUR TEAM: ‣ Pitch your experiments. ‣ Choose one experiment to run.
DAILY SPRINTS+ 500 STARTUPS
LEAN PRODUCT DEVELOPMENT
DAILY SPRINTS45
From: http://www.agilenutshell.com/scrum
LEAN PRODUCT DEVELOPMENT
DAILY SPRINTS46
From: http://www.agilenutshell.com/scrum
One Day Sprints!
LEAN PRODUCT DEVELOPMENT 47
EARLY IDEA
‣ What was your hypothesis ‣ What was your experiment ‣ What was a pass? A fail? (ie: metrics) ‣ Results ‣ What you learned
WHAT DID YOU LEARN?
MAKING IT REAL
AMAAsk Me Anything
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THANK YOU!+ 500 STARTUPS