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© 2020 IJRAR September 2020, Volume 7, Issue 3 www.ijrar.org (E-ISSN 2348-1269, P- ISSN 2349-5138)
IJRAR19W1621 International Journal of Research and Analytical Reviews (IJRAR) www.ijrar.org 979
Entrepreneurship & Startup Programmes: A
study on Entrepreneurial Opportunities in
Tourism & Hospitality Industry of India
Gaurav Gomase
(Student, M.Sc. HA, NCHM-Institute of Hospitality, Noida)
Abstract:
Purpose:
The prime concern of this paper is that to focus on the various start-ups programs and the initiative which
has taken by the Indian Government and the impact of social media network in promoting the
entrepreneurship among the Hospitality and Tourism sector individual. With the help of the Startup India
Programme initiated by the Govt. of India to boost the entrepreneurship in both hospitality and tourism sector
with in the country. Due to this there are several venture capitalist is looking forward in country’s startup
sector for the further investment and also leading towards to make partnership with them. India has a multiple
portfolio of niche tourism products like – adventure, medical, cruises, sports, wellness, MICE, eco-tourism,
religious & rural tourism. Specially startups which are initiated by the young millennials after the launched
of startup programme of Government of India, the contribution in that from hospitality and tourism sector
has been quite negligible amount.
Design/Methodology/Approach:
This research is an exploratory type. The data will be analyzed using qualitative mode. The data would be
collected from various sources i.e., Primary source from the senior level executives of the hotel & tourism
industry (such as marketing managers, General Managers, Entrepreneurs etc.) & Secondary sources (like
reputed online journals, e-magazines, reports, blogs, websites, various hospitality magazines, text books
etc.).
Findings:
The trial study reveals that reinforced as there are lot of opportunities for the young millennials in the
hospitality and tourism sector as budding entrepreneur. As there are lot of finance available in this sector and
other Govt. schemes are also beneficial for the establishment of the entrepreneurial setups.
Implications:
The Startup programmes and Government initiatives would further leads to more researches in the field of
hospitality and will definitely act as a vital source of information for academia and will further support the
young entrepreneurs to establish their venture by utilizing the various Govt. initiatives.
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Key words:
Startup India, Entrepreneur development, Social media, Govt. Initiatives & Programmes, Hospitality &
Tourism.
1. INTRODUCTION
In our country from previous couple of years everyone seems to be talking regarding the start-ups. Even
several events has been organized concerning the similar. Primarily Start-up may be a refined associated
revived variety of an enterpriser. It's a juvenile organization that has simply began to emerge. It is new
entrepreneurial venture or a brand new business or a replacement partnership firm designed to succeed in for
a climbable business model. On 15th August 2015, PM Narendra Modi proclaimed this initiative at the Red
Fort as Start-up India and on 16th January 2016 it had been formally during this campaign the main aim of
the government is to supply most facilities and support for the new rising businesses and ideas. The support
is within the sort of finance, technology, economic, social additional to surroundings.
As it may be a acknowledged indisputable fact that once somebody starts a brand new enterprise or tries to
urge into entrepreneurship they face several issues like finance, land permissions, environmental clearance,
foreign investment proposals, family support etc. it's one amongst the abundant required initiative set up of
Gov. of India. This initiative focuses on filling the gap within the economy and its development and has the
target to fireside the entrepreneurial blood at very cheap level. It's brought heap of positivism and
confidence among the entrepreneurs of India. In line with Prime Minister Narendra Modi the start-ups, its
technology and innovation is exciting and effective instruments for India’s transformation.
The travel and tourism economy of India supports employment creation for the two of trained and unskilled
persons considerably with its multi-sectorial spin-offs. This paper discusses the scope of promoting startups
in travel and tourism sector within the emergence of latest business models of startups in the country like
India with special regard to Startup programme of India.
The major objective of the government is to scale back the load on the startups thus permitting them to
concentrate totally on their business and keeping the low price of adherence.
1.1 ENTREPRENEURSHIP AND STARTUP PROGRAMMES
Travel and tourism business or hospitality sector has been growing in India making direct similarly as indirect
employment. However, entrepreneurship in travel and tourism business has not earned the expansion
momentum whereas the entrepreneurship has been undergoing radical changes in India chiefly because of
impact of recent business promotion programmes and varied entrepreneurship development schemes of states
and central government of India. Standard indicators of entrepreneurship are irrelevant within the current
economic and business situation and new indicators are rising in India. There's a trend among new
entrepreneurs to appear on the far side current market conditions to assess the potential of recent product and
services, processes or perhaps innovative business models. In line with a study by Swedish Trade and
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Investment Council, Sweden is one among the most effective countries within the European Community in
encouraging new business concepts to achieve the market. By and huge, Sweden, one among the world’s
most innovative nations is the most digitally connected economy. The non-hierarchical society in Sweden
creates a fertile surroundings for brand new ideas (Swedish Trade and Investment Council 2015).
Global Entrepreneurship Monitor defines entrepreneurship as “any venture at new business or new venture
creation, like self-employment, enterprise concern, or the expansion of an existing business, by self, a team
of individuals, or an old business”. Entrepreneurship is a lot more of an additional activity that “involves the
invention, analysis and exploitation of opportunities to introduce new product and services and ways in which
of organizing, markets, processes, and stuff through efforts that previously had not existed.” (Hattab, GEM
Egypt Report, 2013)
Academic literature has mentioned numerous aspects of startups in India. System contains of adequate funds,
role of government in making an atmosphere of easy doing business, accessibility of facilities like workplace
area, location, supplies, communication and telecommunication connectivity. The role of mentors to produce
strategic recommendation wants special mention. An honest pop out system allows an enterpriser to conceive
an inspiration to developing it into a project proposal or business plan for beginning a business. Currently,
many entrepreneurs can have to be compelled to overcome restrictive hurdles and monetary constraints. The
restricted convenience of capital from banks or risk capital corporations, poor infrastructure and also the high
operational prices are the limiting factors for the startups. (Sanghi & Srija 2016).
1.2 METHODOLOGY & OBJECTIVES
The study is based on the secondary data which has been collected through websites, newspapers, magazines,
Govt. reports, books, research papers etc. The study is based on following objectives:
1. To study the influence of government cooperation in opening a new start ups.
2. To understand the start-ups and their significance in Hospitality.
3. To ascertain the various business incubation centers for the startups in India.
1.3 SCOPE OF THE STUDY:
The scope and opportunities of entrepreneurship and the startups program me are massive in our current
climate of hospitality & tourism industry. The Government of India has funded and focusing a lot on the
entrepreneurship programme in the various sector including the prime role in the Tourism and Hospitality
Industry. The young and budding entrepreneur are having a very vital opportunities to do or open a new
startup venture as there is more funding should be provided by the investors in this sector with the help of
business incubation centers.
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2. LITERATURE REVIEW
Literature review helps in understanding the topic a bit more. Usually this review contents research work,
reports and newspaper articles which are related to the topic and provide a deep understanding and sense
about the topic/subject being discussed. This research paper has the following literature review:
As per the (Forbes India, Startup India, January 18, 2016) Startup India has been secure an initial
capital of 10K crore over an amount of 4 years from the Government. This seed capital is capable of
attracting multiple investment by 2022. Credit guarantee for startup loaning is another booster. Startup
arrange unrolled on Jan 16, 2016 ahead of domestic and international entrepreneurs. Internet-based
businesses from food to fashion, health to education, and visit to payment platforms - all have taken
Centre stage recently. Business expectation from the Govt. is reciprocal. Few trade leaders who are
championing Startup India need high information measure, tax breaks on budget smartphones
supporting vernacular languages, easier KYC norms, and improved access to electricity and credits.
They’re interacting with policy makers to get rid of rules that act as a brake to investments. Crisp
documentation may be a pipedream for the young, technology savvy, sensible enterpriser. The
developed countries have worked laborious to form startup operations easy. The Prime Minister
unveiled a 19-point agenda to require forward the startup culture. The action set up enclosed tax sops,
ease-of-doing business, and innovation to assist entrepreneurs to startup and grow their business.
Badra, Shailja, Dr. and Sharma, Vivek (2016), in their research paper title “Startup India- New
Opportunities For The Entrepreneur” write “The success of pop out India campaign hinges on
initiatives like quicker and easier registration of firms, self-certification for several legal needs, zero
scrutiny for 3 years, funding for patents, and speed of patent protection. It is vital to feature provisions
that aid the closure of dead corporations inside 90days.”
Wagh, Madhura, (2016) in her research paper title “Government initiative for Entrepreneurship
development-Startup India Stand up India” writes “In India Entrepreneurship is a smaller amount
fascinating career selection. Government policies and programmes, education and coaching are
considered main restricting factors for entrepreneurship. Recommendations were directed towards
relaxation of government policies, capability building through coaching and education, restructuring
through incentives and tax structure to market entrepreneurship and magnified investment in analysis
and development through growth in innovation. To deal with these recommendations ‘Start up India
stand up India’ initiative is declared by government.
Sharma, (2013), created a study on women entrepreneurs in India. She finished that women
entrepreneur’s face several issues like social barriers, legal aspects, lack of education, family support
etc. She additionally explained the assorted factors like pull and push factors touching
entrepreneurship. In line with her women have the probable and firmness in putting in place the
enterprise and fighting against the all odds.
Goyal, Parkash, (2011), In their research paper concluded that at this time the position of entrepreneur
is healthier than before. Economies are taking the efforts to create and enhance the entrepreneurship.
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Start-ups should be organized properly with the business experience to encounter the most recent trends
and changes within the atmosphere and capable enough for aspiring the dominance within the
entrepreneurial coliseum.
2.1 STEPS TAKEN BY GOVT. OF INDIA FOR THE STARTUPS PROGRAMMES:
The Government plays a vital role for establishing the new enterprises. The plans, policies, initiatives,
methods of the govt. have an effect on the entrepreneurs. Following are the 19 plans as an initiative for
startups:
1. Self-certification: The major objective of the Govt. is to scale back the load on the startups therefore
permitting them to concentrate totally on their business and keeping the low value of adherence. It’ll
embrace labor laws and atmosphere connected laws.
2. Start-up India hub: One contact point are created for the start-ups in India, which can change them to
exchange information and access to funds.
3. Register through app: an internet portal, are offered within the type of a mobile application, which can
facilitate entrepreneurs to act with the Govt. and alternative regulative officers.
4. Patent protection: An observation system for patent review at reduced prices is being created by the
Central Government. It can enhance perception and acquisition of the intellectual property Rights (IPRs)
by the entrepreneurs.
5. Rs 10,000 crore fund: The Govt. can develop a pool with a beginning aggregation of Rs 2,500 crore
and a complete aggregation of Rs 10,000 crore over four years, to assist new entrepreneurs. The vital role
are going to be complete by the life insurance Corporation of India in efflorescence this assortment. The
fund are going to be managed by a bunch of professionals designated from the start-up business.
6. National Credit Guarantee trust company: A National Credit Guarantee Trust Company (NCGTC)
are created with a budget of Rs 500 crore p.a. for successive four years to assist the drift of funds to
entrepreneurs.
7. No Capital Gains Tax: Investments through risk capital funds are exempted from the Capital Gains
Tax. A similar policy is executed on start-ups.
8. No tax for three years: Start-ups wouldn't pay tax for the primary three years.
9. Tax exemption for investments of upper value: Just in case of ventures of higher quantity than the
market value, they're going to be exempted from paying tax.
10. Building entrepreneurs: Artistic study plans for college kids are going to be enforced in over 5 lakh
colleges. With the exception of this, there'll even be an annual businessperson grand provocation to
develop high category businessmen.
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11. Atal Innovation Mission: This Mission are going to be propelled to revitalize concepts and inspire
artistic children.
12. Fixing incubators: A private-public partnership model is being thought-about for thirty five new
incubators and thirty one innovation centers at national institutes.
13. Research parks: The Govt. Plans to get seven innovative analysis parks, as well as six within the
Indian Institute of Technology campuses and one within the Indian Institute of Science campus.
14. Entrepreneurship in biotechnology: The Govt. plans to construct five advanced biotech nests, fifty
advanced bio incubators, a hundred and fifty technology transplant offices and twenty bio-connect offices
within the country.
15. Dedicated programs in colleges: The Govt. plans to infuse transformational programs for students in
over 5 lakh schools.
16. Legal reinforce: A committee of moderators can offer legal help and reinforcement in obliging patent
applications and alternative papers.
17. Rebate: An exemption worth of 80 % of the overall price are going to be given to the startups on filing
the patent applications.
18. Simple rules: Standards of communal acquisition and mandate of shift are easier for the entrepreneurs.
19. Quicker exit: If an entrepreneur is unsuccessful than the Govt. can facilitate him to urge a specific
resolution for his or her complication.
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Table 1 Startup Policy: Government Incentives
Currently Available Under Pipeline
Tax benefits given in two budgets (
2018-19) & (2019-2020)
Tax benefits for the angel investors.
Easier norms for labor law compliance Stock options for independent
directors, mentors & advisors
Nearly 2,500 startups get Rs. 650cr
funding, plan to scale it up to around Rs.
1,850cr
ESOPs( Employee Stock Ownership
Plans) to be taxed at the time of share
sale instead of allotment
Start-up patent application
Fast track & up to 80% rebate in filling
patents
Fast track under the criteria of "prior
experience/turnover" for startups in all
Central Government
ministries/departments
INR 10,000 crore fund of funds for
investment into startups through
Alternate Investment Funds
INR 2,000 crore credit guarantee fund
for startups through National Credit
Guarantee Trust Company / SIDBI over
4 years
Tax exemptions on Income tax for 3
years
Tax exemptions on capital gains & on
Investments above Fair Market Value
Source: Adopted from DIPP, Government of India Retrieved from, http://startupindia.gov.in
India has principally two classes of startup companies:
(1) Startups established with the support of incubators funded by Department of Science and Technology,
Government of India
(2) Startups established with the support of business incubation programmes of personal firms and
establishments. Startup India may be a Government of India flagship programme to market startups ii and
encourage innovation. This programmes provides proactive support and incentives at multiple levels.
Incentive schemes cowl tax edges and easier norms for labor law compliance. Key options of startup policy
are summarized in Table 1. The impact of promotional programmes of each Central and State Governments
have begun to show positive results.
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As is clear from Table 2, a total of 19351 recognized startups are rumored throughout the last 2 years. The
state level knowledge indicates that state of geographical region, the leading industrial state of India,
Maharashtra is at the highest with (3661) recognized startups whereas Delhi (2552) and Mysore (2847) have
additionally performed well.
Table 2. Top Five States in the country with highest number of recognized Startups under Startup
India Initiative
Sr. No. State No. of Recognized Startups
1 Maharashtra 3661
2 Karnataka 2847
3 Delhi 2552
4 Uttar Pradesh 1566
5 Telangana 1080
Source: Minister of Commerce and Industry, Govt. of India
Apart from recognized startups, an outsized variety of unrecognized startups operate in several states.
Consistent with a recent survey Mumbai is that the leading town in India for start-ups with Bengaluru,
Hyderabad, Chennai, Ahmadabad and Pune within the lead. Most of the startups are from sectors like Info
& Communication technology, biotechnology, new materials as well as Nano materials, instrumentation and
maintenance, producing and engineering, style and communication, health and Drug Company, agriculture
and allied fields, energy and atmosphere. Miserably, travel and tourism sector has not witnessed the launch
of such a large amount of startups. Solely a recognized startup will avail the advantages declared within the
Startup India action set up and it should be needed to submit an application beside a relevant documents. The
registering entities have to be compelled to get a recommendation letter from any setup recognized by
Government of India.
A start up may be a climbable business model with a high potential of employment generation or wealth
creation (Department of industrial Policy & Promotion, Government of India). India has witnessed many
triple-crown startups before the launch of startup India, programme of government of India.
Table 3. Select Leading Indian Start-ups
Name of the Startup Product / Service Funding
Make My Trip An Indian online travel
company. Headquartered in
Gurgaon, Haryana, India.
Established in 2000.
Series B Dec 14, 2006
$13,000,000 and Series C
Oct 8, 2007 $15,000,00
TAXI For Sure An aggregator of car rentals
and taxis in India.
Not Available
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YEPME An online shopping
company. Headquartered in
Gurgaon, Haryana, India.
Helion Venture Partners and
a California based investor.
US $9 million
Komli Asia Pacific consists of the
world’s fastest growing
economies and media
advertising markets.
Established in 2006
It’s first funding from Helion
Venture Partners, DFJ and
Nexus Venture Partners
Pubmatic A marketing automation
software company that
powers the advertising
strategy for premium
publishers.
DFJ, Helion and Nexus
Venture partners. Investors
DFJ and August Capital
Venture partners.
Flipkart E-commerce platform in
India
Seed Feb 1, 2009 $100,000
Seed Jan 1, 2009 $40,000
Series A Oct 1, 2009
$1,000,000 from Accel
Partners.
Tiger Global based in New
York
Freshdesk SaaS customer support
solutions
Accel Partners and Tiger
Global
Book My Show Entertainment ticketing
website offering tickets to
events plays and sports in
India
In August 2012, Accel
Partners invested.
Source: Adopted from Ram Kumar G.K. (2015)
Note: These startups are not under the startup India programme of Government of India.
The product and services of leading Indian startups are according in Table reported. It's important to grasp
that out of 8 startups, 2 are from travel and tourism sector. However, among the startups found out within
the recent years, particularly when the launch of startup programme of government of India, the illustration
from travel and tourism sector has been quite negligible.
2.2 INDIA RANKED THIRD IN GLOBAL STARTUP
India has been graded third within the international startup system, and also the year 2018 was dominated by
food-tech startups, says the Economic Survey for 2018-19. According to the Economic Survey, the Indian
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startup system witnessed a funding of $7.5 billion in 2018 as compared to $4.3 billion in 2017 though the
amount of deals has really seen to be decline during this 2 years amount.
Table 4. Indian Startup Index
Source: Economic Survey for 2018-19
The retail segment of startups saw the highest investments in 2018 at $2.09 billion followed by food at
$1.65 billion. The year also saw foodtech companies like Swiggy and Zomato turning into Unicorns.
Table 5. Prominent Business Incubators and Accelerators in India
State Business Incubators
Delhi NCR Indian Angel Network Incubator
The Hatch
IIT Delhi
GSF
Information Technology Business Incubator
Amity Technology Incubator
SEED-MDI
Technology based Incubator Society (TBIS), University of
Delhi , South Campus
Shriram Institute for Industrial Research, Shriram Scientific and
Industrial Research
NSIC, Okhala
Bengaluru Microsoft Accelerator
Khosla Labs
NSRCEL, IIM Bangalore
Angel Prime
Kyron
IIIT-Bangalore Innovation Centre
E health-TBI, PES School of Engg . Tech Park
Global Incubation Services, JSS Institutions Campus
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Mumbai Society for Innovation and Entrepreneurship (SINE), IIT
Bombay
Unltd India
Venture Nursery
Seedfarm, Seedfund
SP Jain Institute of Management Research Center
Chennai Startup Center
Villgro, IIT Madras
Rural Technology and Business Incubator (RTBI), IIT Madras
Technology Business Incubator, Centre for Biotechnology,
Anna University
Kerala Start-up Village
Technopark TBI
Technology Business Incubator, NIT Calicut Amrita TBI,
Amrita Vishwa Vidhyapeetham
Ahmedabad C entre for Innovation Incubation and Entrepreneurship (CIIE),
IIM Ahmedabad
National Design Business Incubator(NDBI) NID Ahmedabad
Chandigarh Mudra Institute of Communication
Morpheus
The Hatch
Hyderabad Wadhwani Center for Entrepreneurship Development – ISB,
Hyderabad
CIEE, IIIT Hyderabad
Life Science Incubator at IKP Knowledge Park
Other important
business
incubators across
India
SIDBI Innovation & Incubation Centre, IIT Kanpur
Venture Center at NCL, Pune
Technology Incubation and Entrepreneurship Society (TIETS),
IIT Kharagpur
TBI, BITS Pilani
TREC STEP, NIT Trichy
Technology Business Incubator, VIT
Malviya Centre for Innovation Incubation & Entrepreneurship ,
IIT BHU
Technology Business Incubator, KIIT University
Source: Field Work by author
Technology business incubators give various edges to house owners of startup businesses with vast
contribution of technology and innovation. As is shown in Table 5, many technology business incubators
that give various edges to homeowners of startups are operational in India. Most of those incubators are
government supported whereas a couple of them operate with none Government funding. Let allow us to
discuss the accomplishment of selected incubators. Manipal University Technology Business setup is
funded by the National Science & Technology Entrepreneurship Development Board of the Department of
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science and technology. It provides support like infrastructure support, mentoring from college, access to
venture capitalists, material specialists, and access to labs. VIT Technology Business setup (VITTBI),
supported in 2003, and may be a joint initiative between VIT University and also the government's
department of science and technology. It's helped over eighteen startups with grants. A complete of thirty
startups have graduated, and thirteen firms are below incubation at varied stages.
Amrita Technology Business apparatus, supported in 2008, incubated 72 startups out of that 20 are graduated.
The apparatus or incubator that has received funds from numerous government establishments bagged a
national award for best technology business apparatus from the department of science and technology,
Government of India. Amrita Technologies provides comprehensive hospital data systems, which are utilized
in 30 installations in India and also the United States in hospitals with over 2,000 beds.
3. STARTUPS IN TRAVEL AND TOURISM SECTOR: POTENTIAL AND
OPPORTUNITIES
Though varied start-ups are funded by the founders and cofounders themselves, working capital corporations,
angel investors and crowd-funding are the most funding sources of start-ups . The recognition of working
capital funds will increase as they're able to settle for higher risks of failure compared to different project
financiers. Central and state Governments have taken many initiatives for encouraging start-ups. These
entrepreneurs have created their technology business indifferent sectors. Indian micro, small and medium
enterprises sector are witnessing quick changes in its business and investment ways. Many sectors have
begun to expertise the entry dynamic entrepreneurs World Health Organization formulate innovative
concepts and execute technology and innovation activity. The essential options of early stage of startups are
quite totally different from advance stage and as a result, completely different business models are rising.
These startups are originated within the field of varied classes of product and services and a few of them are
within the technology-related areas like information & communication technology, biotechnology,
producing and engineering, design, media & moving picture, health and drug company, agriculture and allied
fields, energy and atmosphere.
Potentials in Indian travel and tourism sector may be analyzed within the background of booming travel
technology corporations. Travel technology corporations primarily deliver travel company software package,
net booking engines, on-line reservation system in travel trade. For example, Travel tech Hub provides
platform for connecting a large network of partners in numerous nations within the travel trade. It provides
startups direct access to funding, mentorship, pitching, learning and networking opportunities.
Table 6. Best Funded Travel Tech Companies in 2012-19: Global Financing Deals (US $)
Company Location of Company Total Disclosed Funding
Airbnb US 25.5b
Ly.com China 1.4b
Oyo Rooms India 1.6b
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Decolar Argentina 342m
Ola Cabs India 3.8b
Dunzo India 29.6m
Source: Incorporated from CB Insights Retrieved from, https://www.crunchbase.com
The global funding deals of best funded travel tech firms in 2012-17 are bestowed in Table 6. Airbnb in
United States of America has received the very best funding folks $25.5b followed by Oyo Rooms in India
(US$1.6b), Ly.com in China (US$ 1.4b), Decolar in Argentina (US$342m) and writing paper Cabs similarly
as Dunzo. There are tremendous potentialities of thought and incubation of business concepts within the
travel and tourism sector.
3.1 LIMITATION OF THE STUDY:
Data collected for this study will be applicable for a short period of time as there lot of changes and update
upcoming in start-ups and entrepreneurship programme in the country. Lack of prior research studies on the
topic was also a problem faced as the number of studies which is focusing on the topic is not easily available.
Only the online source of literature review can be done in the paper.
4. CONCLUSIONS AND RECOMMENDATIONS:
In today’s world the startup system in India area unit growing within the grapevine manner. The Indian start-
ups plan to build the startup atmosphere with vital education, talent, innovation and incubators with
correspondence to funding agencies throughout the country. Currently the Government of India is
additionally supporting the Start-ups. Travel and Tourism as well as the Hospitality sector has not gained a
lot of within the launch of undefeated startups although many technology business incubators are instrument
in fine standardization the innovative business ideas and business plans and additionally providing access to
finance in numerous sectors. The deficiency of business incubation system in travel and tourism sector is one
among the main limitations impeding the launch of startups. The worldwide finance history of travel tech
firms throughout 2012-19 shows a uniform increase within the funding of travel tech firms. This means the
scope of putting in of a brand new sizable amount of startups in travel- Tourism enterprise and Hospitality
sector.
Startup India programme of Government of India and varied state government initiatives to market startup
ventures have begun to boost entrepreneurship. Many capital companies are actively watching Indian Startup
sector for investment and partnerships. Creating use of those opportunities, undefeated and innovative
startups in travel and commercial enterprise sector may be originated in India. An exclusive technology
business incubators in travel and tourism sector has to be originated with Government support. Students and
young entrepreneurs ought to get in to travel and tourism enterprise connected business field. There must be
continuous mentation and incubation of business ideas within the travel- tourism & hospitality sector.
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The promise of an initial capital of 10 thousand crores over an amount of 4 years from the Govt. is capable
of attracting multiple investment by 2022. Credit guarantee for startup loaning is that the dose needed to
impress Indian tourism and hospitality industry to furthermore because the flagship programme of Start-Up
Village Entrepreneurship Programme (SVEP) helps the agricultural entrepreneurs to access finance for start
enterprises, travel and tourism sector will avail the advantages of this schemes and results in the successful
outcome in terms of employment and financial gain generation.
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