© 2016 d.i.s. consulting corporation box 477, woodstock ... file© 2016 d.i.s. consulting...

© 2016 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED

Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM


Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM 2

Media Students World TM 2016 is the BENCHMARK of a comprehensive study in media, film and TV equipment ownership and use by students.

All respondents are required to be enrolled in a school or program focused on learning film, TV or media production and post-production.

It is thereby the most comprehensive syndicated market research survey ever conducted regarding that capture, workflow and the attendant products in the world.

The global student market of pre-professional end-users will be surveyed, census style, in this global “bottom-up” effort.

Now covering 14 categories of products.



While professionals get routinely covered in our studies and competitive ones, nobody has focused on the burgeoning college level international media film and TV and media student population.

This boom in students began several decades ago with the use of increasing electronic elements in post-production, and now electronics have all but displaced the use of film and made the purchase of appropriate video equipment essential to studies.

From D-SLRs and lenses to lighting kits and one-piece switcher/graphic systems and creative software an important segment has been traditionally overlooked.

Whether owned or rented, equipment used by students represents a huge market and a training ground for our other studies.



• Motion Picture and TV/Production & Post-Production

colleges and schools

• Social media majors

• News & Communications majors

• Photography majors



• To depict the trends

in Digital media

equipment use, and

ownership versus rental

by students

• To estimate the Total

Addressable Market

(TAM) of student equipment use, globally

• To forecast the growth of

individual products used by students

• To consider the impact of the primary products (i.e.: cameras,

D-SLRs, lenses, lighting)



• USA

• Europe

• Middle-

East/Africa

• Asia-Pacific

• The Americas

(includes

Canada)



• Cameras and Camcorders (by sensor)

• D-SLRs and Mirror-less cameras (by sensor)

• Lenses (such as primes versus zooms)

• Flash Media

• Solid State Recorders

• Storage Devices

• Creative Software

• Editing and Graphics Systems (Hardware)

• Production Switchers (Vision Mixers)

• Displays & Viewfinders (by screen size and type)

• Tripods, Supports & Harnesses

• Video or Cine Lighting Instruments

• Sound (microphones, mixers, and portable recorders)

• Bags and Cases



The report sections are delivered as:

Electronic Files via e-mail containing Power Point and 5-

Year Forecast in Excel

CD upon request

PDF Files upon request

Hard copy provided

at additional cost



The Media Student World TM 2016 project using

a list of operations and facilities culled from the

NAB, IBC, Caper and Broadcast Asia as well as

directories, magazines and other list sources,

such as school and student organization

directories.

We are targeting registered and matriculated

students in undergraduate and graduate

programs at colleges and training academies.

1) U. S.

2) Europe

3) Middle East & Africa

4) Asia

5) The Americas



FRONT MATTER

Executive Summary

Industry 5-Year Forecasts (by product genre, within 14 product groups)

CLASSIFICATION

Geographical region

Type of cinema, communications and/or episodic TV production course

Type of school or training facility

Size of operation (in terms of total student body)

Number of employees / instructors

Leading types of applications

Type of applications

Purchase influences

Ratio of ownership to rental

BUDGETS & REVENUES

Size of Budget

Budget Increasing, decreasing or remaining the same

Size of Revenues

Revenues increasing, decreasing, remaining the same

SURVEY QUESTIONS



TECHNOLOGY TRENDS:

Trailing use of film and film equipment

Disk drives, versus flash, versus tape drives

Digital Dailies

Year of first owned system purchased

Year of latest owned system purchase

Troublesome problems such as crashes, jams

Firewalls and security issues

Summary of key features of systems

Key trends: 4K/8K other K resolution, low

latency, 3D, primes, sound, Cloud, etc.

Standards applied or used

Interfaces used

Workflow issues, Codecs, Formats, Dailies, etc.

Other systems that student workflow

components integrate with

Future technology feature preferences

Computer platforms used (Mac, PC, Chrome,

Specialized, etc.)

Type of applications (movies, episodic TV,

documentaries, news, trailers/promos,

social media)

Markets segment and distribution: motion

pictures, episodic TV programs, other

The recording methods or storage utilized

Recording media utilized such as flash

MPEG orientation and IP / IT issues

Maximum resolution of workflow

SD, HD, 2K, 4K, 5K, 6K or 8K (and/or other)

orientation and transition

Compression and/or RAW use

Frame rates (e. g. HDR)

SURVEY QUESTIONS



PRODUCT REPORT(S):

Cameras & Camcorders by sensor

D-SLRs or Mirror-less by sensor

Lenses (primes versus zooms) by sensor

Flash Media

Solid State Recorders

RAID & Other Storage

Creative Software

Production Switchers (Vision Mixers)

Graphics Systems

Displays & Viewfinders

Tripods, Supports and Harnesses

Lighting Instruments

Cinema Sound (microphones, mixers and

portable recorders)

Bags and Cases

BY VERTICAL MARKET Number of each of the Systems owned

(installed)

Number of units by brand

Value in dollars

Number of units owned

Number of units purchased in 2015

Value in dollars

Number of units planned for 2016

Value in dollars

Long term prospects for sales – 5 year

forecast

MAGAZINES & TRADE SHOWS:Trade Magazines read and preferred

Single most valued

Trade Shows attended and planned

SURVEY QUESTIONS



BRAND IMAGE REPORT

General criteria: Awareness and Brand Image Rankings of major brands of DC products including:

Awareness, Price, Quality, Reliability, After-sales-service

BRANDS INCLUDED - But Not Limited To: Aaton, Apple, Atomos, Autodesk, Autologic, Adobe, Avid, ARRI, AJA, ATI, Alphatron, Agfa, Altec-Lansing,

Azden, Audio-Technica, ATTO, Apertus, BlackMagic, Bolex, BASYS, Beaulieu, Behringer, Bogen,Boland,

Broadcast Pix, Canon, Chyron, Cantar, Calrac, Case Logic, Convergent Design, Cooke, CineRAID,

CineTechnica, Codex, Clear-Com, CineForm, CineDeck, CineGear, Dayang, Domke, Drift, Dalsa,

Datavideo, Delkin, DV-promix, Doremi, Dolby, DigiDisk, Evertz, Elation, EVS, Electro-Voice, Eastman

Kodak, For-A, Front Porch Digital, Fraunhofer, Fostex, Fast Forward Video, Fuji/Fujinon, Flashbox, Grass

Valley, Gefen, GoPro, Gemini, Harmonic/Omneon, Hitachi, Harris, HHB, Harmon, HPRC, Ikegami, Ikan,

In-Vision, JVC, JK, K5600, Kinor, Kata, KinoFlo, Keisoku-Giken, Kinefinity, Lomo, Lectrosonics, Lite-

Panels, Lowel-Lite, Lowe-Pro, La Cie, Nagra, Ninja, Neumann, NEC, Nikon/Nikkor, NanoFlash, Newtek,

Nady, Nvidia, Maxell, Matrox, Miranda, Manfrotto, Marantz, Megacine, Marshall, Maya, Miller, Memorex,

MOE, Quantel, Olympus, Orad, Optimum, O’Conner, OB-1, Panasonic, Panavision, Portabrace, PSC, P+S

Technic, Panther, Phantom, Pentax, Pelican, Pixel Power, RED, Rolls, Ruggard, Ross, RPS, Rosco, Rode,

Roland, Shure Brothers, Schneider, Solid State Logic, Studer, Sennheiser, Steadicam, Sigma, Sound

Devices, Sachtler Sony, SGI, Switronix, Scratch Six, Snell, Silicon-DVR, Samsung, Samson, Shotoku,

Schneider, Samyang, Tamron, Tamrac, Toshiba, Tenba, Torch, Tiffen/Listec, Thomson/Angenieux,

Teac/Tascam, TVLogic, Weisscam, Wendt, Vitec Group, VMI, Vivitar, Venom, VizRT, Xilinx, Yamaha, Zeiss

and Zoom



The executive summary,

forecasts and color charts

show both quantitative and

qualitative results in each

section or product category.

Charts show global results

including all segment and

regional information for

each question asked of the

respondents.



Product Genres (14)

Unit and market value data

Installed base (owned)

Purchased in the past 12

months (2015) and estimated

value

Plan to buy in the next 12

months (2016) and estimated

value

Prospects for out years and

estimated value



D.I.S. has consulted with all its front end

sponsors, as well as non-sponsoring companies,

in an effort to be comprehensive regarding

brands, types and other factors in the questionnaire.

D.I.S. employs a hybrid methodology including:

1) Initial screening interviews with professional respondents.

2) Invitations for potential respondents to visit an on-line site to

complete the questionnaire.

3) The questionnaire is designed to inventory installed brands, models and stations by product category.

4) Data entry and computer tabulation is then done using a network of personal computers running the proprietary tabulation program.

5) All gathered data is combined into tables, charts are created, analysis derived

and forecasts made.

6)The data is then weighted and projected to the number of sites and individuals

that populate the professional cinematography markets, globally, thereby

illustrating the Total Addressable Market (TAM).



The design of Media Student World™ 2016 is based on previous

surveys conducted on the digital cinematography industry by D.I.S.

and on the 34-year record that D.I.S. Consulting Corporation has had

in conducting custom, large-scale multi-client and proprietary end-

user and dealer market research in professional imaging and

communications, worldwide, since 1982.

In all, D.I.S. Consulting have served more than 1,700 industry clients,

in 550+ studies and custom projects.

D.I.S. is the strategic partner of the NAB Show.



Global Report $9,950 USD.

Reports available by region or single

individual product categories

Purchase will include general report

sections.

Contact us for details on

applicable pricing.



Douglas I. Sheer CEO & Chief Analyst

D.I.S. Consulting Corporation

Box 477

Woodstock, NY 12498-1101 USA

[email protected]

Mobile: (917) 692-0975

D.I.S. Consulting Corp.

http://www.disresearch.com/

© 2016 d.i.s. consulting corporation box 477, woodstock ... file© 2016 d.i.s. consulting...

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